Global Fresh Berries Market Report and Forecast 2025-2034

Key Trends in the Market

A fresh berry is a type of small, juicy, fleshy, and rounded edible fruit that is newly harvested and has not undergone any formal preservation techniques or processing. Fresh berries can vary in size and flavour and are usually grown on a bush or a tree.

• Rising health consciousness among people all around the globe has risen the demand for fresh berries as they help improve insulin and blood sugar levels, have low calories, and is nutritious owing to the presence of several minerals and vitamins.

• With increasing awareness regarding the advantages of organic produce, a key trend in the fresh berries market is the growing demand for organic fresh berries. As these are grown without the use of chemicals, they are considered to be healthier for consumption.

• There is a growing demand for fresh berries from the beauty and personal care industries owing to the anti-inflammatory and other properties of the berries that helps to balance the skin condition and leave the complexion radiant and bright.

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Market Segmentation

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Market Share by Type

Strawberries account for a sizable share of the fresh berries market, supported by their popularity among consumers, particularly children, and rising demand from the bakery sector for use in strawberry tarts and jams, among other products. Moreover, strawberries have antioxidant properties and are rich in vitamins and fibre which attracts health-conscious consumers towards these berries, increasing their demand globally. Strawberries have a juicy texture and sweet flavour and scent which is further increasing the demand and consumption of strawberries all around the world.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Share by Region

Asia Pacific is anticipated to hold a significant share of the fresh berries market owing to the rising consumption rate of fresh berries in the region. Increasing population in various countries in the region, rising awareness of the health benefits of various berries, and improved supply chains are further supporting the growth of the market for fresh berries in the Asia Pacific. There is also an enhanced demand for various products made with fresh berries, such as tarts, pastries, biscuits, jams, and ice creams, among others.

Competitive Landscape

Other market players include Neufeld Farms, Naturipe Berry Growers, Inc., Hortifrut S.A., Red Fruit & Co., Taylor Farms Retail Group, Coop Cooperative, and EDEKA Minden-Hannover Foundation & Co. KG, among others.