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India Shampoo Market Size, Share, Analysis, Growth, Trends: By Product Type: Medicated, Non-medicated; By Price Category: Mass, Premium; By End User: Men, Women, Kids; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Drug Stores and Pharmacies, Others; Regional Analysis; Competitive Landscape; 2024-2032
India Shampoo Market Outlook
The India shampoo market size was valued at USD 1.20 billion in 2023. The market is further projected to grow at a CAGR of 4.8% between 2024 and 2032, reaching a value of USD 1.82 billion by 2032.
Key Takeaways
- The market is primarily driven by increased consumer spending on personal grooming and hygiene products, with a focus on natural ingredients due to growing awareness of the health impacts of chemicals in standard shampoo products.
- As per industry reports, the market is concentrated and dominated by domestic brands like Dabur, CavinKare, Patanjali Ayurved, Himalaya Wellness, and Procter & Gamble Co., among others.
- The India shampoo market growth can be attributed to the growing demand for natural and herbal products, a focus on hair health, and increasing sales of shampoos through online channels.
The India shampoo market is witnessing a significant shift towards natural and herbal products, driven by increasing awareness about the harmful effects of synthetic chemicals. Herbal shampoos, such as those made with ingredients like amla, bhringraj, and neem, are becoming increasingly popular due to their ability to fortify hair follicles and promote growth. Patanjali, a leading Indian consumer goods company offers a range of natural and herbal shampoos, such as Kesh Kanti and Neem Amla.
Hair health is becoming a major focus in the market, with consumers seeking out products that specifically target hair loss and scalp concerns. Due to the prevalence of hair loss in India and the demand for safe and effective shampoos are on the rise. Himalaya, an Indian herbal and natural health care company, offers a range of shampoos that specifically target hair loss and scalp concerns, such as the Himalaya Anti-Hair Fall Shampoo and the Himalaya Protein Shampoo.
Online channel have emerged as the fastest-growing segment in the market, driven by the convenience and accessibility of online shopping. This trend is particularly prominent among younger consumers, who are more likely to shop online and seek out different hair products. Nykaa, an Indian e-commerce platform, has seen significant growth in the shampoo market.
Medicated shampoos dominate the India shampoo market share as they are formulated to provide relief from scalp conditions and promote scalp health, making them a popular choice for individuals with specific dermatological needs. Non-medicated shampoos in India encompass a wide range of products designed for general hair cleansing and maintenance. These shampoos focus on providing effective cleaning, conditioning, and nourishment. Key players in the medicated segment include Dabur India Ltd., Patanjali, and Unilever; while leading companies in the non-medicated segment are Estee Lauder Companies, Hindustan Unilever Limited, L’Oreal S.A., and Procter & Gamble (P&G).
Market Segmentation
India Shampoo Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Medicated
- Non-medicated
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Online
- Others
Market Breakup by Region
- North India
- East and Central India
- West India
- South India
Competitive Landscape
Market players are focusing on creating products that address diverse hair concerns, offering tailored shampoo formulations, and leveraging digital and social media platforms for consumer engagement and brand loyalty.
- L'Oréal SA
- Unilever Plc
- Johnson & Johnson Consumer Inc.
- Procter and Gamble Company
- Colgate-Palmolive Company
- Dabur India Limited
- Kao Corporation
- Beiersdorf AG
- Oriflame Holding Ag
- Marico Limited
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Category |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Shampoo Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Shampoo Historical Market (2018-2023)
8.3 Asia Pacific Shampoo Market Forecast (2024-2032)
9 India Shampoo Market Overview
9.1 Key Industry Highlights
9.2 India Shampoo Historical Market (2018-2023)
9.3 India Shampoo Market Forecast (2024-2032)
10 India Shampoo Market by Product Type
10.1 Medicated
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Non-medicated
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 India Shampoo Market by Price Category
11.1 Mass
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 India Shampoo Market by End User
12.1 Men
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Women
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Kids
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 India Shampoo Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Drug Stores and Pharmacies
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 India Shampoo Market by Region
14.1 North India
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 East and Central India
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 West India
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 South India
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 330510)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 L'Oréal SA
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Unilever Plc
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Johnson & Johnson Consumer Inc.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Procter and Gamble Company
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Colgate-Palmolive Company
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Dabur India Limited
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Kao Corporation
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Beiersdorf AG
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Oriflame Holding Ag
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Marico Limited
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Shampoo Market: Key Industry Highlights, 2018 and 2032
2. India Shampoo Market: Key Industry Highlights, 2018 and 2032
3. India Shampoo Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. India Shampoo Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. India Shampoo Historical Market: Breakup by Price Category (USD Billion), 2018-2023
6. India Shampoo Market Forecast: Breakup by Price Category (USD Billion), 2024-2032
7. India Shampoo Historical Market: Breakup by End User (USD Billion), 2018-2023
8. India Shampoo Market Forecast: Breakup by End User (USD Billion), 2024-2032
9. India Shampoo Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. India Shampoo Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. India Shampoo Historical Market: Breakup by Region (USD Billion), 2018-2023
12. India Shampoo Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. India Shampoo Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1.20 billion.
The market is expected to grow at a CAGR of 4.8% between 2024 and 2032
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1.82 billion by 2032.
The market is being driven due to rising number of women facing hair fall and thinning issues, growing consumer awareness about hair health, the trend towards natural and organic products, and the need for clean and eco-friendly options.
Key trends aiding the market expansion include a shift towards waterless and low-water shampoos, as well as the popularity of dry shampoos, shampoo bars, and powder-based shampoos.
Regions considered in the market are North India, East and Central India, West India, and South India.
Different price categories in the market are mass and premium.
Based on distribution channel, the market segmentations include supermarkets and hypermarkets, convenience stores, drug stores and pharmacies, and online, among others.
Key players in the market are L'Oréal SA, Unilever Plc, Johnson & Johnson Consumer Inc., Procter and Gamble Company, Colgate-Palmolive Company, Dabur India Limited, Kao Corporation, Beiersdorf AG, Oriflame Holding Ag, and Marico Limited, among others.
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