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Market Size

Indian Advertising Market Share, Size, Growth, Forecast: By Medium: Television Advertising, Radio Advertising, Print Advertising, Internet/Online Advertising, Outdoor Advertising, Mobile Advertising; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Indian Advertising Market Size

The Indian advertising market was valued at approximately INR 916.32 billion in 2023. The market is projected to grow at a CAGR of 11.0% during the forecast period of 2024-2032 to reach around INR 2344.01 billion by 2032.

 

Key Takeaways

  • Through the integration of augmented reality (AR) and virtual reality (VR), advertisers are exploring immersive experiences to captivate audiences.
  • Increasing penetration of the internet and digital platforms is aiding the growth of the market.
  • Dynamic ad content that can be updated in real-time based on changing variables is becoming a strategy to capture audience attention and relevance.

 

Advertising is a form of marketing communication that aims to persuade, inform, or influence individuals or groups to take specific actions. Advertising can take place through a variety of communication channels, including traditional media such as television, radio, print, and outdoor advertising, as well as digital platforms like social media, email, and search engines.

 

The Indian advertising market growth depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand.

 

Indian Advertising Market Report Snapshots

Indian Advertising Market Size

Indian Advertising Companies

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Advertising Market Overview

    8.1    Key Industry Highlights
    8.2    Global Advertising Historical Market (2018-2023) 
    8.3    Global Advertising Market Forecast (2024-2032)
    8.4    Global Advertising Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Advertising Market Overview
    9.1    Key Industry Highlights
    9.2    India Advertising Historical Market (2018-2023) 
    9.3    India Advertising Market Forecast (2024-2032)
10    India Advertising Market by Medium
    10.1    Television Advertising
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Radio Advertising
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Print Advertising
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Internet/Online Advertising
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Outdoor Advertising
        10.5.1    Historical Trend (2018-2023)
        10.5.2    Forecast Trend (2024-2032)
    10.6    Mobile Advertising
        10.6.1    Historical Trend (2018-2023)
        10.6.2    Forecast Trend (2024-2032)
11    India Advertising Market by Region
    11.1    North India
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    East and Central India
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    West India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    South India
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
12    Market Dynamics
    12.1    SWOT Analysis
        12.1.1    Strengths
        12.1.2    Weaknesses
        12.1.3    Opportunities
        12.1.4    Threats
    12.2    Porter’s Five Forces Analysis
        12.2.1    Supplier’s Power
        12.2.2    Buyer’s Power
        12.2.3    Threat of New Entrants
        12.2.4    Degree of Rivalry
        12.2.5    Threat of Substitutes
    12.3    Key Indicators for Demand
    12.4    Key Indicators for Price
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Crayons Advertising Limited
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    The DDB Mudra Group
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Creation Infoways Pvt. Ltd
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Avail Advertising India Pvt Ltd
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Triverse Advertising Pvt. Ltd
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Purnima Advertising Agency Pvt. Ltd
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Web Cures Digital
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    Urja Communications Pvt. Ltd
            13.2.8.1    Company Overview
            13.2.8.2    Product Portfolio
            13.2.8.3    Demographic Reach and Achievements
            13.2.8.4    Certifications
        13.2.9    SocialPulsar
            13.2.9.1    Company Overview
            13.2.9.2    Product Portfolio
            13.2.9.3    Demographic Reach and Achievements
            13.2.9.4    Certifications
        13.2.10    Dentsu India
            13.2.10.1    Company Overview
            13.2.10.2    Product Portfolio
            13.2.10.3    Demographic Reach and Achievements
            13.2.10.4    Certifications
        13.2.11    Others
14    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Advertising Market: Key Industry Highlights, 2018 and 2032
2.    India Advertising Market: Key Industry Highlights, 2018 and 2032
3.    India Advertising Historical Market: Breakup by Medium (USD Million), 2018-2023
4.    India Advertising Market Forecast: Breakup by Medium (USD Million), 2024-2032
5.    India Advertising Historical Market: Breakup by Region (USD Million), 2018-2023
6.    India Advertising Market Forecast: Breakup by Region (USD Million), 2024-2032
7.    India Advertising Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of INR 916.32 billion.

The market is estimated to grow at a CAGR of 11.0% between 2024 and 2032.

The market is estimated to witness healthy growth during 2024-2032 to reach around INR 2344.01 billion by 2032.

The major drivers of the market, such as rapid urbanisation, the growing acceptance of technology, the growing digital marketing, and favourable government regulations, are expected to aid the market growth.

The key trends aiding the market expansion include increasing penetration of social media platforms, utilisation of advanced advertising technologies, and the use of location-based advertising.

Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major mediums of Indian advertising in the market.

The major regions for advertising in India are North India, East and Central India, West India, and South India.

The major players in the market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.

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