North America Gaming Console Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

Cloud gaming has become a major trend of North America gaming console market, with players increasingly shifting their preference to cloud games to save the cost of purchasing extensive hardware systems. Moreover, key players are investing in developing cloud-enabled consoles to remain at par with this growing trend and maintain their long-term stability in the market. For instance, Logitech, a leading gaming console supplier in North America, launched the G Cloud Gaming Handheld Console that works with Xbox Game Pass Ultimate and Nvidia GeForce, featuring a full HD display and a long-lasting battery.

The growing popularity of e-sports and competitive gaming events is propelling the demand for large-scale gaming consoles in North America. Leading brands such as Xbox and PlayStation are capitalising on the same by increasingly manufacturing console hardware ideal for multiplayer e-sport events. These usually have specially designed controllers and access to several online gaming platforms. For instance, the latest launches, Xbox Series S and X Robot White Edition, Xbox Series X Galaxy Black Edition, and PS 5 Pro with their high-performance hardware, and superior quality graphics are becoming popular choices for e-sports events in the region.

The integration of AI in gaming consoles has enhanced the efficiency of gaming consoles in North America. AI enables the development of smart and adaptive non-player characters (NPCs) for life-like interactions that are extremely appealing to players. Further, it also enables features such as real-time graphics upscaling to improve visual quality without requiring more power. Key players, realising the growing demand for AI-enabled gaming consoles are increasingly investing in their research and development. For instance, the new Sony PS5 Pro was launched with AI-drives upscaling properties that used machine learning technology to provide sharp image clarity.

North America is the global export hub of gaming consoles owing to the presence of industry leaders such as Microsoft and Sony PlayStation. These companies have garnered immense popularity across the world and are highly preferred by gamers owing to the quality, efficiency, durability, and advanced features of their products. Moreover, their latest products have been developed in line with the growing trends of cloud gaming and e-sport events to meet the demand of the next-generation players, eyeing future stability in the market. Their strong presence on regional and multinational e-commerce platforms, coupled with North America’s robust shipping infrastructure, is expected to enhance their market share in Europe, Asia, the Middle East and Latin America in the coming years, adding to the overall revenue growth in the market.