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North America Laundry Detergents Market: By Form: Powder, Liquid, Others; By Type: Enzymatic, Non-Enzymatic; By Application: Household, Industrial and Institutional; By Country: United States of America, Canada; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; North America Laundry Detergents Price Analysis; Competitive Landscape

North America Laundry Detergents Market Key Insight:

  • Types: Enzymatic, Non-Enzymatic
  • Market Analysis and Outlook 2019-2024
  • Price Trends
  • SWOT Analysis
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The North America detergents industry attained a value of USD 9.8 billion in 2018 and is expected to witness a steady growth in the coming years aided by the growing laundry detergents industry in the region. The rising demand from the North America laundry detergents market is expected to boost the growth of the global industry. The global laundry detergents industry is forecasted to grow at a CAGR of 4.6% in the period of 2019-2024. In 2024, the global industry is expected to reach USD 89 billion.

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The Asia Pacific is the largest regional market in the industry, accounting for nearly half of the industry, globally. The Asia Pacific market is followed by Europe and North America as the other significant regions in the industry. The latter two regions also contribute significantly to the trade of the product. The United States of America is the leading exporter of the product after Germany, in terms of value. The US is also the largest market for the product within the North America laundry detergents market. Accounting for the majority of the regional industry, the industry in the US is being driven by its large consumer base as compared to Canada. The disparity in the consumer base in the markets of the two countries is due to the disparity of population between the two countries. While the US population in 2018 stood at 372.2 million, the population of Canada in 2018 was 37.1 million.

The North America detergents market is expected to witness a hike of 8% in 2024 as compared to 2019, aided by the rising demand for laundry detergents in the region. The regional industry is dominated by the enzymatic segment of the product, which accounts for almost 90% of the industry share. The segment is projected to see a steady growth in the coming five years buoyed by the stable increase in demand. The segment will witness a faster growth in the forecast period as compared to non-enzymatic type. The industry growth of enzymatic detergents in in the region is being driven by its favourable properties like its ability to breakdown tough stains even in cold water. By form, liquid detergents dominate the regional industry, in contrast to the trend in the global industry in which powder form make up the largest segment. Pods are also forecasted to see a healthy growth in the region. In 2017, North America was the leading market for pods and is expected to maintain its position in the forecast period. The industry for pods in the region is being driven by their effectiveness and convenience of use. On the basis of application, the household sector dominates the regional industry driven by the increasing residential laundry care demand.

Properties and Applications

Laundry detergents are a detergent type which are targeted towards the cleaning of laundry. They can be bifurcated into enzymatic and non-enzymatic types. By form, they can be categorised as:

  • Powder
  • Liquid
  • Others

Their application sectors can be divided into household and industrial and institutional segments. The major regional markets in North America are the United States of America and Canada.

Market Analysis

The North America laundry detergents market is being driven by the growth of the household sector in the region, with increased per capita expenditure on cleaning products. The residential laundry care demand is being propelled forward by the rising population and increasing disposable incomes. The increased spending power of consumers is leading to the growth of consumerism, especially in the textile industry. Thus, the increase in consumption of clothes is driving the growth of the household application sector. The household application sector in the industry is also witnessing a rise due to the convenience and cost-effectiveness of the segment as compared to the commercial sector. While the household sector dominates the industry, the industrial sector is also expected to witness a growth due to the rising demand from the textile and hospitality industries, and the increased demand for laundry services.

The industry in North America is being aided by the increasing innovations taking place with the industry. The growing demand for organic and sustainable products is also providing further impetus for the industry growth. Liquid forms of the product are being preferred as they are soluble, even in cold water, thus, saving energy, and produce less waste when used. A healthy distribution network along with growing hygiene-awareness are also driving the growth of the industry in the region.

Competitive Landscape

The report gives an in-depth look into the key players in the laundry detergents market in North America, covering their competitive landscape, capacity, and latest developments like plant turnarounds, expansions of capacity, and mergers, acquisitions, and investments:

  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Seventh Generation, Inc.
  • Alticor Inc.
  • The Clorox Company
  • USA Detergents Manufacturing Inc.
  • Others

The comprehensive report gives an overview of the other regional markets like the Asia Pacific, LATAM, Europe, and the Middle East and Africa. The report assesses the market based on Porter’s Five Forces model. A SWOT analysis has also been provided within the report.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4     Global Laundry Detergents Market Outlook
5     Global Laundry Detergents Market 
    5.1    Global Laundry Detergents Market Analysis

        5.1.1    Figure: Global Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        5.1.2    Figure: Global Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        5.1.3    Chart: Global Laundry Detergents Market Breakup by Form
            5.1.3.1    Powder
            5.1.3.2    Liquid
            5.1.3.3    Others
        5.1.4    Chart: Global Laundry Detergents Market Breakup by Type
            5.1.4.1    Enzymatic
            5.1.4.2    Non-Enzymatic
        5.1.5    Chart: Global Laundry Detergents Market Breakup by Application
            5.1.5.1    Household
            5.1.5.2    Industrial and Institutional
        5.1.6    Chart: Global Laundry Detergents Market Breakup by Region
            5.1.6.1    North America
            5.1.6.2    Europe
            5.1.6.3    Asia Pacific
            5.1.6.4    LATAM
            5.1.6.5    Middle East and Asia
6    North America Laundry Detergents Market
    6.1    North America Laundry Detergents Market Analysis

        6.1.1    Figure: North America Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        6.1.2    Figure: North America Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        6.1.3    Chart: Breakup by Form
            6.1.3.1    Powder
            6.1.3.2    Liquid
            6.1.3.3    Others
        6.1.4    Figure: Breakup by Form: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.4.1    Powder
            6.1.4.2    Liquid
            6.1.4.3    Others
        6.1.5    Chart: Breakup by Type
            6.1.5.1    Enzymatic
            6.1.5.2    Non-Enzymatic
        6.1.6    Figure: Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.6.1    Enzymatic
            6.1.6.2    Non-Enzymatic
        6.1.7    Chart: Breakup by Application
            6.1.7.1    Household
            6.1.7.2    Industrial and Institutional
        6.1.8    Figure: Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.8.1    Household
            6.1.8.2    Industrial and Institutional
        6.1.9    Chart: Breakup by Country
            6.1.9.1    United States of America
            6.1.9.2    Canada
        6.1.10    Figure: Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.10.1    United States of America
            6.1.10.2    Canada
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s Power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
7    Global (HS Code-3402) Laundry Detergents Trade Analysis (2018)
    7.1    Major Exporting Countries by Value & Volume
    7.2    Major Importing Countries by Value & Volume
8    North America Laundry Detergents Price Analysis
    8.1    Powder Detergents
    8.2    Liquid Detergents
9    Competitive Landscape
    9.1    North America Laundry Detergents Market Share (%) by Manufacturers (2018)
        9.1.1    The Procter & Gamble Company
        9.1.2    Henkel AG & Company, KGaA
        9.1.3    Church & Dwight Co., Inc
        9.1.4    S. C. Johnson & Son, Inc.
        9.1.5    Seventh Generation, Inc.
        9.1.6    Alticor Inc.
        9.1.7    The Clorox Company
        9.1.8    USA Detergents Manufacturing Inc.
        9.1.9    Others
    9.2    North America Laundry Detergents Market Share (Volume) by Manufacturers (2018)
        9.2.1    The Procter & Gamble Company
        9.2.2    Henkel AG & Company, KGaA
        9.2.3    Church & Dwight Co., Inc
        9.2.4    S. C. Johnson & Son, Inc.
        9.2.5    Seventh Generation, Inc.
        9.2.6    Alticor Inc.
        9.2.7    The Clorox Company
        9.2.8    USA Detergents Manufacturing Inc.
        9.2.9    Others
    9.3    Chart: North America Laundry Detergents Market Share (%) by Brands (2018)
        9.3.1    Tide
        9.3.2    Gain
        9.3.3    Tide Simply Clean and Fresh
        9.3.4    Arm & Hammer
        9.3.5    Purex
        9.3.6    Tide Plus a Touch of Downy
        9.3.7    Arm & Hammer Plus Oxy Clean
        9.3.8    Tide Plus Febreze
        9.3.9    Persil Pro Clean
        9.3.10    Xtra
        9.3.11    Others
    9.4    Chart: North America Laundry Detergents Market Share (Volume) by Brands (2018)
        9.4.1    Tide 
        9.4.2    Gain
        9.4.3    Tide Simply Clean and Fresh
        9.4.4    Arm & Hammer
        9.4.5    Purex
        9.4.6    Tide Plus a Touch of Downy
        9.4.7    Arm & Hammer Plus Oxy Clean
        9.4.8    Tide Plus Febreze
        9.4.9    Persil Pro Clean
        9.4.10    Xtra
        9.4.11    Others
10     Events and Developments

The North America laundry detergents market is aiding the North America detergents market, which attained a value of USD 9.8 billion in 2018. The rising demand from North America is expected to propel the growth of the global laundry detergents industry, which is projected to grow at a CAGR of 4.6% between 2019-2024 to reach USD 89 billion in 2024.

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its types the laundry detergents industry in North America can be segmented into enzymatic and non-enzymatic segments with the enzymatic type accounting for the largest industry share of almost 90% in the North America market. Liquid detergents represent the largest segment in the regional market by form. On the basis of application, the household sector is the leading segment in the North America market. The major regional markets for laundry detergents in North America are the United States of America and Canada with the US accounting for the largest share of the market. The key players in the above industry include Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Seventh Generation, Inc., Alticor Inc., The Clorox Company, and USA Detergents Manufacturing Inc., among others.

The major drivers of the market such as growing disposable incomes, increasing population, increasing hygiene consciousness, growing household sector, rising consumption of clothes, mounting industrial demand, and rising innovations are expected to aid the industry growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:

  • How has the laundry detergents market in North America performed in the previous years (2014-2018)?
  • What is the forecasted assessment of the market for 2019-2024?
  • What are the major industry drivers and constraints?
  • What are the major price and demand indicators of the laundry detergents market in North America?
  • What are the price trends of enzymatic and non-enzymatic types of the product in the North America market?
  • What are the key manufacturers of enzymatic and non-enzymatic types of the product in the North America market?
  • What is the degree of competition in the North America market?
  • What are the import and export trends in the global market?
  • Who are the top importers and exporters of enzymatic and non-enzymatic types of the product in the global market?

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