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North America Laundry Detergents Market Size, Growth, Share: By Form: Powder, Liquid, Sheets, Pods, Others; By Type: Enzymatic, Non-Enzymatic; By Application: Household, Industrial and Institutional; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
North America Laundry Detergents Market Outlook
The North America laundry detergents market attained a value of nearly USD 12.51 billion in 2023. The market is further expected to grow at a CAGR of 3.6% in the forecast period of 2024-2032.
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The Asia Pacific is the largest regional market in the industry, accounting for nearly half of the industry, globally. The Asia Pacific market is followed by Europe and North America as the other significant regions in the industry. The latter two regions also contribute significantly to the trade of the product. The United States of America is the leading exporter of the product after Germany, in terms of value. The US is also the largest market for the product within the North America laundry detergents market. Accounting for the majority of the regional industry, the industry in the US is being driven by its large consumer base as compared to Canada. The disparity in the consumer base in the markets of the two countries is due to the disparity of population between the two countries. While the US population in 2018 stood at 372.2 million, the population of Canada in 2018 was 37.1 million.
The North America detergents market is expected to witness a hike of 8% in 2024 as compared to 2020, aided by the rising demand for laundry detergents in the region. The regional industry is dominated by the enzymatic segment of the product, which accounts for almost 90% of the industry share. The segment is projected to see a steady growth in the coming five years buoyed by the stable increase in demand. The segment will witness a faster growth in the forecast period as compared to non-enzymatic type. The industry growth of enzymatic detergents in in the region is being driven by its favourable properties like its ability to breakdown tough stains even in cold water. By form, liquid detergents dominate the regional industry, in contrast to the trend in the global industry in which powder form make up the largest segment. Pods are also forecasted to see a healthy growth in the region. In 2017, North America was the leading market for pods and is expected to maintain its position in the forecast period. The industry for pods in the region is being driven by their effectiveness and convenience of use. On the basis of application, the household sector dominates the regional industry driven by the increasing residential laundry care demand.
Properties and Applications
Laundry detergents contain diluted surfactants or a mixture of surfactants, which imbibe the product with cleansing properties. They can be bifurcated into enzymatic and non-enzymatic types. By form, they can be categorised as:
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- Powder
- Liquid
- Sheets
- Pods
- Others
Their application sectors can be divided into household and industrial and institutional segments. The major regional markets in North America are the United States of America and Canada.
Market Analysis
The North America laundry detergents market is being driven by the growth of the household sector in the region, with increased per capita expenditure on cleaning products. The residential laundry care demand is being propelled forward by the rising population and increasing disposable incomes. The increased spending power of consumers is leading to the growth of consumerism, especially in the textile industry. Thus, the increase in consumption of clothes is driving the growth of the household application sector. The household application sector in the industry is also witnessing a rise due to the convenience and cost-effectiveness of the segment as compared to the commercial sector. While the household sector dominates the industry, the industrial sector is also expected to witness a growth due to the rising demand from the textile and hospitality industries, and the increased demand for laundry services.
The industry in North America is being aided by the increasing innovations taking place with the industry. The growing demand for organic and sustainable products is also providing further impetus for the industry growth. Liquid forms of the product are being preferred as they are soluble, even in cold water, thus, saving energy, and produce less waste when used. A healthy distribution network along with growing hygiene-awareness are also driving the growth of the industry in the region.
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Competitive Landscape
The report gives an in-depth look into the key players in the laundry detergents market in North America, covering their competitive landscape, capacity, and latest developments like plant turnarounds, expansions of capacity, and mergers, acquisitions, and investments:
- The Procter & Gamble Company
- Henkel AG & Company, KGaA
- Church & Dwight Co., Inc
- S. C. Johnson & Son, Inc.
- Seventh Generation, Inc.
- Alticor Inc.
- The Clorox Company
- USA Detergents Manufacturing Inc.
- Others
The comprehensive report gives an overview of the other regional markets like the Asia Pacific, Latin America, Europe, and the Middle East and Africa. The report assesses the market based on Porter’s Five Forces model. A SWOT analysis has also been provided within the report.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Form, Type, Application, Country |
| Breakup by Form | Powder, Liquid, Sheets, Pods, Others |
| Breakup by Type | Enzymatic, Non-Enzymatic |
| Breakup by Application | Household, Industrial and Institutional |
| Breakup by Country | United States of America, Canada |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered by Market Share (Manufacturers) | S. C. Johnson & Son, Inc., The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, The Clorox Company, Seventh Generation, Inc., Amway Corp., USA Detergents Manufacturing Inc., Others |
| Companies Covered by Market Share (Brands) | Tide, Gain, Tide Simply Clean and Fresh, Arm & Hammer, Purex, Tide Plus a Touch of Downy, Arm & Hammer Plus Oxy Clean, Tide Plus Febreze, Persil Pro Clean, Xtra, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 North America
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Overview
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Market by Region
8.4.1 Market Share
8.4.1.1 North America
8.4.1.2 Europe
8.4.1.3 Asia Pacific
8.4.1.4 Latin America
8.4.1.5 Middle East & Africa
9 North America Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 North America Laundry Detergents Historical Market (2018-2023)
9.3 North America Laundry Detergents Market Forecast (2024-2032)
9.4 North America Laundry Detergents Market by Form
9.4.1 Powder
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Liquid
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.4.3 Sheets
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2023)
9.4.3.3 Forecast Trend (2024-2032)
9.4.4 Pods
9.4.4.1 Market Share
9.4.4.2 Historical Trend (2018-2023)
9.4.4.3 Forecast Trend (2024-2032)
9.4.5 Others
9.5 North America Laundry Detergents Market by Type
9.5.1 Enzymatic
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2023)
9.5.1.3 Forecast Trend (2024-2032)
9.5.2 Non-Enzymatic
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2023)
9.5.2.3 Forecast Trend (2024-2032)
9.6 North America Laundry Detergents Market by Application
9.6.1 Household
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2023)
9.6.1.3 Forecast Trend (2024-2032)
9.6.2 Industrial and Institutional
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2023)
9.6.2.3 Forecast Trend (2024-2032)
9.7 North America Laundry Detergents Market by Country
9.7.1 Market Share
9.7.1.1 United States of America
9.7.1.2 Canada
10 Regional Analysis
10.1 United States of America
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Canada
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Trade Data Analysis
13.1 Major Exporting Countries
13.1.1 By Value
13.1.2 By Volume
13.2 Major Importing Countries
13.2.1 By Value
13.2.2 By Volume
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 North America Laundry Detergents Market Share (%) by Manufacturers
15.3 North America Laundry Detergents Market Share (%) by Brands
15.4 Company Profiles
15.4.1 S. C. Johnson & Son, Inc.
15.4.1.1 Company Overview
15.4.1.2 Product Portfolio
15.4.1.3 Demographic Reach and Achievements
15.4.1.4 Certifications
15.4.2 The Procter & Gamble Company
15.4.2.1 Company Overview
15.4.2.2 Product Portfolio
15.4.2.3 Demographic Reach and Achievements
15.4.2.4 Certifications
15.4.3 Henkel AG & Company, KGaA
15.4.3.1 Company Overview
15.4.3.2 Product Portfolio
15.4.3.3 Demographic Reach and Achievements
15.4.3.4 Certifications
15.4.4 Church & Dwight Co., Inc
15.4.4.1 Company Overview
15.4.4.2 Product Portfolio
15.4.4.3 Demographic Reach and Achievements
15.4.4.4 Certifications
15.4.5 The Clorox Company
15.4.5.1 Company Overview
15.4.5.2 Product Portfolio
15.4.5.3 Demographic Reach and Achievements
15.4.5.4 Certifications
15.4.6 Seventh Generation Inc.
15.4.6.1 Company Overview
15.4.6.6 Product Portfolio
15.4.6.3 Demographic Reach and Achievements
15.4.6.4 Certifications
15.4.7 Amway Corp.
15.4.7.1 Company Overview
15.4.7.6 Product Portfolio
15.4.7.3 Demographic Reach and Achievements
15.4.7.4 Certifications
15.4.8 USA Detergents Manufacturing Inc
15.4.8.1 Company Overview
15.4.8.6 Product Portfolio
15.4.8.3 Demographic Reach and Achievements
15.4.8.4 Certifications
15.4.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Global Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global a Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
5. Global Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Global Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Laundry D etergents Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Laundry Detergents Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Laundry Detergents Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
11. North America Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
12. North America Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
13. North America Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
14. North America Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
15. North America Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
16. North America Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
17. North America Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
18. North America Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
19. Major Exporting Countries by Value
20. Major Importing Countries by Value
21. Major Exporting Countries by Volume
22. Major Importing Countries by Volume
23. North America Laundry Detergents Market Structure
Key Questions Answered in the Report
The North America laundry detergents market reached a value of USD 12.51 billion in 2023.
The market is projected to grow at a CAGR of nearly 3.6% in the forecast period of 2024-2032.
The major drivers of the industry include rising disposable incomes, increasing population, rising household sector, rising convenience, increasing cost-effectiveness, rising innovations in the industry, and the growing textile and hospitality industries.
The increasing demand for organic and sustainable products is expected to be a key trend guiding the growth of the industry.
The United States of America and Canada are the leading regions in the market.
The leading types of laundry detergents in the industry are enzymatic and non-enzymatic.
The major forms of laundry detergents in the market are powder, liquid, sheets, and pods, among others.
The significant application segments of the product in the industry are household and industrial and institutional.
The leading players in the market are S. C. Johnson & Son, Inc., The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, The Clorox Company, Seventh Generation, Inc., Amway Corp., USA Detergents Manufacturing Inc., Others
Analyst Review
The North America laundry detergents market attained a value of USD 12.51 billion in 2023, driven by the growth in the rising household industry. Aided by the rising product diversification, the market is likely to grow at a CAGR of about 3.6% during the forecast period of 2024-2032.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on types, the market can be segmented into enzymatic and non-enzymatic. By form, the industry can be divided into powder and liquid, among others. On the basis of application, the industry can be segmented into household and industrial and institutional. The major regional markets for laundry detergents in North America are the United States of America and Canada. The key players in the above industry include S. C. Johnson & Son, Inc., The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, The Clorox Company, Seventh Generation, Inc., Amway Corp., USA Detergents Manufacturing Inc., Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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