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North America Media Monitoring Tools Market

North America Media Monitoring Tools Market Size, Share: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-Commerce, Media and Entertainment, Manufacturing; Regional Analysis; Competitive Landscape; 2024-2032

North America Media Monitoring Tools Market Size

The North America media monitoring tools market reached approximately USD 2.36 billion in 2023. The market is projected to grow at a CAGR of 14.40% between 2024 and 2032, reaching a value of around USD 7.9 billion by 2032.

 

North America Media Monitoring Tools Market Outlook

  • Media monitoring tools like Brandwatch are increasingly used by companies to gain global and regional insights and enhance their brand image.
  • Retail and e-commerce companies like Amazon are majorly deploying media monitoring tools to understand public perception of their services.
  • As per the industry reports, on 13 July 2021, Critical Mention incorporated Instagram tracking into its earned media suite to monitor popular social channels and foster brand building.

 

North America Media Monitoring Tools Market Growth

The media monitoring tools market is poised for exponential growth as businesses are actively leveraging them for measuring engagement, influencer identification, and keeping track of customer reviews and mentions. This helps them to stay ahead of the curve and strategise their business by incorporating metrics such as Share of Voice (SOV).  The SOV metric calculates the proportion of online discussions related to a company in relation to the overall volume of online discussions.

 

Media monitoring tools also serve as social listening platforms, that have gained prominence in the market and provide real-time insights. For instance, Synthesio and Brandwatch have emerged as leaders in the market as they enable brands to listen and analyse online conversations across all platforms, devise data-driven strategies, facilitate ease of decision-making, and aid in crisis management, among others.

 

Amongst industry verticals, the retail and e-commerce segment accounts for the largest share of the market, driven by the heavy reliance of these industries on online reputation management, customer engagement, and trend tracking. The media and entertainment segment is expected to grow as media monitoring tools enable tracking of mentions, sentiment analysis, and prompt response to discussions about brands and artists in this sector. Moreover, digital media is anticipated to overtake television in 2024, which necessitates the demand for monitoring tools.

 

North America Media Monitoring Tools Market

 

North America Media Monitoring Tools Industry Segmentation

“North America Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Component

  • Software 
  • Services

 

Market Breakup by Enterprise Size

  • Small and Medium Enterprises 
  • Large Enterprises

 

Market Breakup by Industry Vertical

  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing

 

Market Breakup by Country

  • United States
  • Canada

 

North America Media Monitoring Tools Market Share

Media monitoring tools are deployed by small and medium enterprises as well as large enterprises such as Meta and Amazon to understand their target audience and gain actionable insights through sentiment analysis. For instance, Crowd Tangle by Meta is a highly popular tool for research as it enhances transparency and helps market researchers and journalists form credible reports. It provides real-time data analytics and social monitoring capabilities, making it an essential tool for understanding the information available on social media platforms.

 

Leading Companies in the North America Media Monitoring Tools Market

Market players are continuously developing new technologies to create an immersive and thrilling user experience

 

  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Onclusive Inc.
  • Critical Mention Inc.
  • Truescope Inc.
  • Agility PR Solutions LLC
  • Mention
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Enterprise Size
  • Industry Vertical
  • Region
Breakup by Component
  • Software 
  • Services
Breakup by Enterprise Size
  • Small and Medium Enterprises 
  • Large Enterprises
Breakup by Industry Vertical
  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing
Breakup by Region
  • United States
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Onclusive Inc.
  • Critical Mention Inc.
  • Truescope Inc.
  • Agility PR Solutions LLC
  • Mention
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Media Monitoring Tools Market Overview

    8.1    Key Industry Highlights
    8.2    Global Media Monitoring Tools Historical Market (2018-2023) 
    8.3    Global Media Monitoring Tools Market Forecast (2024-2032)
    8.4    Global Media Monitoring Tools Market Breakup by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    North America Media Monitoring Tools Market Overview
    9.1    Key Industry Highlights
    9.2    North America Media Monitoring Tools Historical Market (2018-2023) 
    9.3    North America Media Monitoring Tools Market Forecast (2024-2032)
10    North America Media Monitoring Tools Market by Component
    10.1    Software
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Services
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
11    North America Media Monitoring Tools Market by Enterprise Size
    11.1    Small and Medium Enterprises
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Large Enterprises
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    North America Media Monitoring Tools Market by Industry Vertical
    12.1    IT and Telecom
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Hospitality
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    BFSI
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Healthcare
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Retail and E-Commerce
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Media and Entertainment
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Manufacturing
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
13    North America Media Monitoring Tools Market by Country
    13.1    United States
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Canada
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Brandwatch 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Meltwater NV 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Synthesio Group 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Hootsuite Inc.  
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Talkwalker Inc.  
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Onclusive, Inc. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Critical Mention, Inc. 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Truescope, Inc. 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Agility PR Solutions LLC   
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Mention  
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2.    North America Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3.    North America Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4.    North America Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5.    North America Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6.    North America Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7.    North America Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8.    North America Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9.    North America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
10.    North America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
11.    North America Media Monitoring Tools Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 2.36 billion.

The media monitoring tools market in North America is estimated to grow at a CAGR of 14.40% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 7.9 billion by 2032.

The market is being driven due to increasing social media consumption and increasing demand for media monitoring tools by various industry verticals to understand public perception.

The key trends aiding the market include the launch of new media monitoring tools, rising demand of social listening platforms, and influx of influencer marketing.

Based on industry vertical, market segmentations include IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing among others.

The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive Inc., Critical Mention Inc., Truescope Inc., and Agility PR Solutions LLC, among others.

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