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North America Media Monitoring Tools Market Size, Share: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-Commerce, Media and Entertainment, Manufacturing; Regional Analysis; Competitive Landscape; 2024-2032
North America Media Monitoring Tools Market Size
The North America media monitoring tools market reached approximately USD 2.36 billion in 2023. The market is projected to grow at a CAGR of 14.40% between 2024 and 2032, reaching a value of around USD 7.9 billion by 2032.
North America Media Monitoring Tools Market Outlook
- Media monitoring tools like Brandwatch are increasingly used by companies to gain global and regional insights and enhance their brand image.
- Retail and e-commerce companies like Amazon are majorly deploying media monitoring tools to understand public perception of their services.
- As per the industry reports, on 13 July 2021, Critical Mention incorporated Instagram tracking into its earned media suite to monitor popular social channels and foster brand building.
North America Media Monitoring Tools Market Growth
The media monitoring tools market is poised for exponential growth as businesses are actively leveraging them for measuring engagement, influencer identification, and keeping track of customer reviews and mentions. This helps them to stay ahead of the curve and strategise their business by incorporating metrics such as Share of Voice (SOV). The SOV metric calculates the proportion of online discussions related to a company in relation to the overall volume of online discussions.
Media monitoring tools also serve as social listening platforms, that have gained prominence in the market and provide real-time insights. For instance, Synthesio and Brandwatch have emerged as leaders in the market as they enable brands to listen and analyse online conversations across all platforms, devise data-driven strategies, facilitate ease of decision-making, and aid in crisis management, among others.
Amongst industry verticals, the retail and e-commerce segment accounts for the largest share of the market, driven by the heavy reliance of these industries on online reputation management, customer engagement, and trend tracking. The media and entertainment segment is expected to grow as media monitoring tools enable tracking of mentions, sentiment analysis, and prompt response to discussions about brands and artists in this sector. Moreover, digital media is anticipated to overtake television in 2024, which necessitates the demand for monitoring tools.
North America Media Monitoring Tools Industry Segmentation
“North America Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Software
- Services
Market Breakup by Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Industry Vertical
- IT and Telecom
- Hospitality
- BFSI
- Healthcare
- Retail and E-Commerce
- Media and Entertainment
- Manufacturing
Market Breakup by Country
- United States
- Canada
North America Media Monitoring Tools Market Share
Media monitoring tools are deployed by small and medium enterprises as well as large enterprises such as Meta and Amazon to understand their target audience and gain actionable insights through sentiment analysis. For instance, Crowd Tangle by Meta is a highly popular tool for research as it enhances transparency and helps market researchers and journalists form credible reports. It provides real-time data analytics and social monitoring capabilities, making it an essential tool for understanding the information available on social media platforms.
Leading Companies in the North America Media Monitoring Tools Market
Market players are continuously developing new technologies to create an immersive and thrilling user experience
- Brandwatch
- Meltwater NV
- Synthesio Group
- Hootsuite Inc.
- Talkwalker Inc.
- Onclusive Inc.
- Critical Mention Inc.
- Truescope Inc.
- Agility PR Solutions LLC
- Mention
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Enterprise Size |
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| Breakup by Industry Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Media Monitoring Tools Market Overview
8.1 Key Industry Highlights
8.2 Global Media Monitoring Tools Historical Market (2018-2023)
8.3 Global Media Monitoring Tools Market Forecast (2024-2032)
8.4 Global Media Monitoring Tools Market Breakup by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Media Monitoring Tools Market Overview
9.1 Key Industry Highlights
9.2 North America Media Monitoring Tools Historical Market (2018-2023)
9.3 North America Media Monitoring Tools Market Forecast (2024-2032)
10 North America Media Monitoring Tools Market by Component
10.1 Software
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Services
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Media Monitoring Tools Market by Enterprise Size
11.1 Small and Medium Enterprises
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Large Enterprises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 North America Media Monitoring Tools Market by Industry Vertical
12.1 IT and Telecom
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Hospitality
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 BFSI
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Healthcare
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Retail and E-Commerce
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Media and Entertainment
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Manufacturing
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
13 North America Media Monitoring Tools Market by Country
13.1 United States
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Canada
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Brandwatch
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Meltwater NV
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Synthesio Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Hootsuite Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Talkwalker Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Onclusive, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Critical Mention, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Truescope, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Agility PR Solutions LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Mention
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2. North America Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3. North America Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4. North America Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5. North America Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6. North America Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7. North America Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8. North America Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9. North America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
10. North America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. North America Media Monitoring Tools Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 2.36 billion.
The media monitoring tools market in North America is estimated to grow at a CAGR of 14.40% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 7.9 billion by 2032.
The market is being driven due to increasing social media consumption and increasing demand for media monitoring tools by various industry verticals to understand public perception.
The key trends aiding the market include the launch of new media monitoring tools, rising demand of social listening platforms, and influx of influencer marketing.
Based on industry vertical, market segmentations include IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing among others.
The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive Inc., Critical Mention Inc., Truescope Inc., and Agility PR Solutions LLC, among others.
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