Reports
Global Online Entertainment Market Size, Share, Growth: By Form: Video, Audio, Games, Others; By Revenue Model: Subscription, Advertisement, Sponsorship, Others; By Device: Smartphones, Smart TVs, Projectors, and Monitors, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Online Entertainment Market Outlook
The global online entertainment market reached a value of about USD 419.87 billion in 2023. The market is further expected to grow at a CAGR of about 19.30% in the forecast period of 2024-2032 to reach a value of around USD 2048.33 billion by 2032.
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North America to be a Significant Region for Online Entertainment
North America is expected to dominate the market for online entertainment during the forecast period. The key factors driving the growth of the online entertainment market in the region include the rising availability of advanced digital infrastructure, a high rate of digital literacy, quick adoption, and a favourable response to technological advancements. An increase in the popularity of online games supports the growth of online entertainment in the region. Further, over-the-top media services have gained notable popularity in the North American region owing to the benefits associated with them. They offer original and unique content, are convenient to use, and are compatible with smartphones. The United States dominates the online entertainment market due to advancements in different aspects, such as graphics and experience. Moreover, the advent of cross-platform gaming has become highly beneficial for online gaming market players. Thus, the increase in popularity of the OTT media services and online gaming is expected to propel the online entertainment demand in the United States.
Based on Form, Video Segment Holds the Largest Market Share
Based on form, the video segment accounts for the largest market share and is expected to hold its share during the forecast period. This can be attributed to the increase in the use of digital media for advertisements and promotions of products and services. The surge in popularity of the video content through various social media platforms, such as YouTube, Instagram, and Facebook, is further driving the segment growth. Additionally, OTT media services are majorly contributing to the growth of the market, owing to the surge in popularity of OTT players, including Netflix, Hulu, Disney+, and Amazon Prime Video in developing countries such as India and China.
Market Segmentations
Live video streaming, multi-player gaming, video chat communications, music, and video streaming, and social networking services like social graph management, forums, reviews, ratings, and geo-location choices, are forms of online entertainment. It offers different benefits, such as convenience, cost, and timing.
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The different forms in the market are as follows:
- Video
- Audio
- Games
- Others
Based on the revenue model, the market is segmented into:
- Subscription
- Advertisement
- Sponsorship
- Others
The various devices in the market are:
- Smartphones
- Smart TVs, Projectors, and Monitors
- Others
The regional markets for online entertainment can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
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Rise in Penetration of Smartphones Augmenting the Market Growth
The expansion of the online entertainment market is predicted to be fuelled by the increasing use of smartphones and the availability of affordable internet access. Advancements in smartphone technology and an increase in the utility of smartphones are expected to create huge demand for smartphones. The increase in the size of smartphones and touchscreen displays has enhanced viewers' visual and listening experience. Thus, a surge in the use of smartphones is expected to fuel the market growth of online entertainment during the forecast period. The market is further driven by the decline in the cost of internet charges and technological advancements in smartphones, such as the introduction of mobile phones supporting 5G networks, folding smartphones, 3D-enabled mobile phones, and artificial intelligence and augmented reality-integrated phones.
Furthermore, the fast adoption of internet-enabled smart gadgets, such as smart TVs, desktops, laptops, and smart projectors, has dramatically increased the demand for online entertainment content. Entertainment over the internet gained significant traction due to its benefits such as convenience, low cost, and timings. The rise in the digital transformation in the media and entertainment industry and increase in the expenditure on the digital advertisement will further create new opportunities for the online entertainment market in the forecast period.
Key Players in the Global Market for Online Entertainment
The report gives a detailed analysis of the following key players in the global online entertainment market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Netflix, Inc
- Amazon.com, Inc.
- MetaMedia Tech Inc.
- Google LLC
- The Walt Disney Company
- Spotify AB
- Tencent Holdings Ltd.,
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Revenue Model |
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| Breakup by Device |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Online Entertainment Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Entertainment Historical Market (2018-2023)
8.3 Global Online Entertainment Market Forecast (2024-2032)
8.4 Global Online Entertainment Market by Form
8.4.1 Video
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Audio
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Games
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Online Entertainment Market by Revenue Model
8.5.1 Subscription
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Advertisement
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Sponsorship
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Online Entertainment Market by Device
8.6.1 Smartphones
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Smart TVs, Projectors, and Monitors
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Others
8.7 Global Online Entertainment Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Online Entertainment Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Online Entertainment Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Online Entertainment Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Online Entertainment Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Online Entertainment Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Netflix, Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Amazon.com, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 MetaMedia Tech Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Google LLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 The Walt Disney Company
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Spotify AB
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Tencent Holdings Ltd.,
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Entertainment Market: Key Industry Highlights, 2018 and 2032
2. Global Online Entertainment Historical Market: Breakup by Form (USD Billion), 2018-2023
3. Global Online Entertainment Market Forecast: Breakup by Form (USD Billion), 2024-2032
4. Global Online Entertainment Historical Market: Breakup by Revenue Model (USD Billion), 2018-2023
5. Global Online Entertainment Market Forecast: Breakup by Revenue Model (USD Billion), 2024-2032
6. Global Online Entertainment Historical Market: Breakup by Device (USD Billion), 2018-2023
7. Global Online Entertainment Market Forecast: Breakup by Device (USD Billion), 2024-2032
8. Global Online Entertainment Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Online Entertainment Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Online Entertainment Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Online Entertainment Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Online Entertainment Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Online Entertainment Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Online Entertainment Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Online Entertainment Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Online Entertainment Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Online Entertainment Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Online Entertainment Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Online Entertainment Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Online Entertainment Market Structure.
Key Questions Answered in the Report
In 2021, the global online entertainment market attained a value of nearly USD 419.87 billion.
The market is projected to grow at a CAGR of 19.30% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 2048.33 billion by 2032.
The major drivers of the market include the increase in the popularity of online games, the increase in popularity of the OTT media services, the decline in the cost of internet charges, technological advancements, rise in the digital transformation in the media and entertainment industry, and increase in the expenditure on a digital advertisement.
The increasing use of smartphones and the availability of affordable internet access are the key industry trends propelling the growth of the market.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different forms in the market are video, audio, and games, among others.
Based on the revenue model, the market is segmented into subscription, advertisement, and sponsorship, among others.
The various devices in the market are smartphones, smart TVs, projectors, and monitors, among others.
The major players in the industry are Netflix, Inc, Amazon.com, Inc., MetaMedia Tech Inc., Google LLC, The Walt Disney Company, Spotify AB, and Tencent Holdings Ltd., among others.
Analyst Review
The global online entertainment market attained a value of USD 419.87 billion in 2023, driven by the increasing use of smartphones. Aided by the rise in the digital transformation in the media and entertainment industry and the availability of affordable internet access, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 19.30%. The market is projected to reach USD 2048.33 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The different forms in the market are video, audio, and games, among others. Based on the revenue model, the market is segmented into subscription, advertisement, and sponsorship, among others. The various devices in the market are smartphones, smart TVs, projectors, and monitors, among others. The major regional markets for online entertainment are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market are Netflix, Inc, Amazon.com, Inc., MetaMedia Tech Inc., Google LLC, The Walt Disney Company, Spotify AB, and Tencent Holdings Ltd., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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