The online food delivery market size attained a value of USD 189.75 Billion in 2025. The industry is expected to grow at a CAGR of 13.20% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 655.61 Billion.
The easy access to flexible payment options, such as digital wallets, BNPL, UPI, even crypto to cater to a wide user base is reinforcing the online food delivery market forecast. These diverse payment methods reduce friction in transactions, enhance convenience, and expand the customer base across different economic segments and regions. According to a new study from Juniper Research, the rate of digital wallet adoption across the globe is likely to hit 15.3% rise by 2029. This inclusivity helps platforms expand across regions and customer segments, overcoming barriers to entry.
AI-powered route optimization is reducing delivery times and costs, adding to the uptake of food delivery services. Several platforms are experimenting with drones and autonomous vehicles to offer quick deliveries. For instance, in June 2025, Deliveroo launched a drone delivery service in Blanchardstown, Dublin, powered by Manna, for delivering meals within a 3 km radius in just three minutes. Such moves ensure faster, reliable service, particularly in densely populated regions.
White-label delivery is complementing the online food delivery market analysis by enabling restaurants and businesses to offer delivery services under their own brand without investing in their own logistics infrastructure. In June 2025, Just Eat launched Jet Go, a white-label delivery-as-a-service for Co op and retailers while enabling partner brands to get customer orders via their own channel. This model allows restaurants to focus on food preparation while third-party providers handle delivery, reducing operational costs and complexity.
Base Year
Historical Period
Forecast Period
French fries are the most popular food to order online in the US, followed by burgers, tacos, salad, and pizza. This trend highlights consumer preferences for comfort foods that are easily transportable and maintain quality during delivery. The popularity of these items not only influences restaurant menus but also shapes marketing strategies for food delivery platforms. As the market grows, restaurants are increasingly leveraging data analytics to optimise their offerings based on consumer ordering patterns, leading to online food delivery market development.
Eighty-six percent of Americans have ordered food delivery at least once a month, with 38% ordering via a food delivery app as of March 2020. This statistic underscores the growing acceptance of food delivery as a regular dining option among consumers. The convenience offered by mobile applications has revolutionided how people order food, making it easier than ever to access a wide variety of cuisines from the comfort of their homes. As smartphone penetration continues to rise, along with improvements in internet connectivity, the online food delivery market is expected to expand further.
As per industry reports, DoorDash leads the food delivery market in the US with a 67% market share, followed by UberEats and Grubhub. This dominance reflects DoorDash's strategic partnerships with a vast network of restaurants and its focus on enhancing customer experience through user-friendly technology.
Compound Annual Growth Rate
13.2%
Value in USD Billion
2026-2035
*this image is indicative*
The rising AI integration in online platforms to analyse order history, location, weather, and personal preferences to tailor meal suggestions, push notifications, and loyalty campaigns is impacting the online food delivery market outlook. In February 2025, Zomato launched Nugget, a no-code, AI-powered customer support platform for autonomously resolving up to 80% of queries and reducing resolution time by 20%. These hyper-personalized experiences increase order frequency, customer loyalty, and average order value.
The surge in memberships and loyalty programs is encouraging retention and creating predictable revenue streams in online food deliveries. By offering free delivery, discounted fees, and exclusive deals, these programs incentivize customers to place orders more frequently. In April 2024, Amazon launched an unlimited grocery delivery subscription for Prime members in select cities in the United States. This not only boosts repeat orders but also helps companies secure steady, predictable revenue streams through subscription fees.
The concept of Ghost kitchens is proliferating in urban centres, subsequently adding to the online food delivery industry value. Many services are launched to enable quick launch of new brands without expensive storefronts. As per IBIS World, there was 7,606 Ghost Kitchens across the United States businesses in 2024, depicting a rise of 0.2% from 2023. This trend is helping to optimize food quality, delivery time, and menu experimentation, helping platforms scale faster and diversify offerings.
The stronger consumer demand towards carbon-neutral deliveries and reduced waste is pushing online food delivery platforms to adopt biodegradable packaging. Brands are optimizing routes and offering reusable containers. Supporting with an instance, in February 2023, Chuk launched backyard-compostable food delivery containers, made from sugarcane bagasse in multiple sizes. These practices appeal to eco-conscious users as well as also enhance brand image.
Surging integration with smart devices to streamline ordering is making way for multiple online food delivery market opportunities. While AR menus provide immersive experiences, smart lockers are used for secure, contactless food pickups in offices and residential complexes. Voice-enabled ordering allows users to place or reorder meals hands-free. In August 2023, DoorDash introduced voice ordering for restaurants, allowing AI to answer phone calls and recommend meals. These technologies help to streamline the ordering and delivery process and open new avenues for personalization, operational efficiency, and customer loyalty.
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The EMR’s report titled “Online Food Delivery Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Platform Type
Key Insight: Mobile applications remain the dominant platform in the online food delivery industry due to their convenience, speed, and user-friendly interfaces. Consumers increasingly prefer ordering food through apps, which offer personalized recommendations, real-time tracking, and easy payment options. The widespread use of smartphones and mobile internet access is driving the growth of app-based orders. In January 2025, Swiggy launched Snacc, a standalone app promising ultra fast snack, meal, and beverage delivery across Bengaluru in just 15 minutes, making this segment the largest contributor to revenue in food delivery.
Market Breakup by Business Model
Key Insight: Order-focused platforms are propelling the online food delivery market share by connecting customers to a wide range of restaurants without managing the delivery logistics themselves. These platforms focus on aggregating restaurant listings, customer reviews, menus, and online ordering features. In June 2025, India’s two‑wheeler ride‑hailing unicorn Rapido launched its standalone order‑focused platform Ownly in Bengaluru, India. This model allows for rapid expansion and low operational overhead. Zomato, for instance, initially thrived as an order-focused aggregator by helping users discover restaurants while letting eateries manage the final mile, making it the largest market segment in several countries.
Market Breakup by Payment Method
Key Insight: The online segment leads as a major payment mode in the online food delivery market due to its convenience, security, and speed. Customers use digital wallets, credit/debit cards, UPI, and net banking to pay through apps, such as Swiggy, Zomato, and Uber Eats. For instance, in July 2024, Swiggy launched a UPI payment plugin to simplify transactions, reduce payment failures, and speed up order processing seamlessly. Online payments also enable seamless refunds, promotions, and subscription services. With higher smartphone penetration and digital literacy, this segment accounts for most order in urban and semi-urban markets.
Market Breakup by Region
Key Insight: North America online food delivery market share is growing with high smartphone penetration, widespread internet access, and mature digital payment infrastructure. As per DataReportal, about 40.44 million cellular mobile connections were active in Canada during early 2024. Major players like DoorDash, Uber Eats, and Grubhub have transformed food delivery with advanced logistics, expansive restaurant partnerships, and innovative tech. Consumers value convenience and contactless payments, especially post-pandemic, making North America a highly competitive and innovation-driven market in online food delivery.
Online Food Delivery Websites to Gain Popularity
Websites are largely contributing to the online food delivery market due to less accessibility and convenience on mobile devices. Many users prefer the quick, dedicated experience of an app rather than accessing food delivery through a browser. Several companies maintain strong web platforms for catering to users who plan orders in advance or use desktops at workplaces. Websites also remain a vital channel, especially for detailed browsing and corporate food ordering. For instance, in May 2025, 10Web launched its AI-powered website builder tailored for restaurants and to offer menus, contact info, reservation buttons in few minutes.
Huge Demand for Logistics Based & Restaurant Specific Online Food Delivery
Logistics-based platforms handle both food ordering and delivery, making them more operationally intensive and highly scalable in urban areas. Apps including Swiggy, DoorDash, and Uber Eats control the entire delivery experience, offering real-time tracking, standardized delivery times, and integrated payment systems. Logistics-based services excel in densely populated regions where fast, reliable delivery is critical. These platforms have been gaining ground, especially post-pandemic.
Restaurant-specific platforms are recording popularity in the online food delivery market as they are developed by individual restaurants or chains to manage orders directly, bypassing third-party aggregators. Several brands operate their own websites and apps, providing customers with exclusive deals, loyalty programs, and direct engagement. In September 2024, Olive Garden, owned by Darden Restaurants, began offering third-party delivery for individual orders via Uber Direct.This model also ensures better profit margins and customer data ownership but is limited by brand reach and customer loyalty.
Cash on Delivery to Boost Online Food Delivery Sales
Cash on Delivery (COD) remains a significant payment mode in many regions, especially where digital penetration is limited, or customers prefer cash transactions. In India, several platforms still offer COD to cater to rural and less digitally connected populations. For instance, in August 2024, Zomato launched a COD feature that credits extra cash payments to customers instantly to their Zomato Money account for future use. Peak festival seasons ae also spiking the COD orders as customers prefer paying upon delivery.
Europe & Asia Pacific to Witness Significant Online Food Delivery Presence
Europe holds a significant share of the online food delivery market, backed by the strong presence of platforms, such as Just Eat Takeaway, Deliveroo, and Delivery Hero in the United Kingdom, Germany, and the Netherlands. European consumers prioritize sustainability and quality, prompting platforms to explore eco-friendly packaging and carbon-neutral deliveries. Regulatory frameworks also impact market growth, with GDPR and labour laws influencing operational strategies, making Europe a mature yet evolving segment in food delivery.
The Asia Pacific region is rapidly expanding with India, China, Japan, and Southeast Asia showcasing exponential growth led by rising internet users and smartphone adoption. According to Sensor Tower, India recorded a 43% growth in downloads of food as well as drink apps leading to total 353 million downloads in 2024. Swiggy and Zomato in India and Meituan in China dominate their respective markets. Southeast Asia, led by GrabFood and foodpanda is growing rapidly but remains fragmented due to diverse regulations and payment behaviors.
Key players in the online food delivery market are adopting several key strategies to stay competitive and meet the evolving consumer demands. One major approach is partnership expansion, where platforms collaborate with a broad network of restaurants to increase customer choices and enhance market reach. This allows them to cater to various cuisines and dietary needs, making the service more appealing to a wider audience. Some companies are pursuing vertical integration by investing in cloud kitchens or managing their own delivery fleets, which helps control costs and ensure quality.
Technology integration is allowing companies to use AI and data analytics to personalize user experiences, optimize delivery routes, and predict customer preferences. This not only improves efficiency but also boosts customer satisfaction. In tandem with this, marketing and promotional efforts such as discounts, referral bonuses, and loyalty programs are used aggressively to attract new users and retain existing ones. Additionally, sustainability initiatives like eco-friendly packaging and carbon offsetting programs are being implemented to align with growing environmental concerns.
Founded in 2009, Uber Technologies Inc. is headquartered in San Francisco, the United States. Initially known for ride-hailing, the company has since diversified into food delivery through Uber Eats to connect customers with local restaurants while offering a wide range of cuisines and flexible delivery or pickup options through its mobile app.
DoorDash, Inc., established in 2013 and based in San Francisco, the United States, operates as a leading food delivery platform in North America. The company partners with local restaurants and convenience stores, enabling users to order meals, groceries, and essentials online for home delivery through its user-friendly website and mobile application.
Founded in 2011 and headquartered in Berlin, Germany, Delivery Hero SE operates a global network of online food delivery services. The company provides logistics support and order processing for restaurants in over 70 countries, enabling customers to browse, order, and receive meals from nearby food outlets via its digital platforms.
Meituan Inc., launched in 2010 and headquartered in Beijing, China, is a major player in the food delivery and local services market. In addition to meal deliveries, Meituan offers services including hotel bookings, travel, entertainment, and grocery delivery, all accessible via its multifunctional mobile platform used widely in China.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the online food delivery market include Just Eat Takeaway.com N.V., Domino's Pizza, Inc., Roofoods Ltd, Yum! Brands Inc., Demae-Can Co., Ltd, Bundl Technologies Private Limited, Zomato Limited, Yandex.Eda, LLC, and Rappi Inc., among others.
Stay ahead in a fast-growing industry—download your free sample of our Online Food Delivery Market Report today. Discover key insights, growth drivers, and emerging online food delivery market trends 2026. Make informed business decisions backed by expert analysis and data-rich forecasts. Get your report now and drive your strategy forward!
North America Online Food Delivery Market
United States Online Food Delivery Market
Philippines Online Food Delivery Market
Vietnam Online Food Delivery Market
China Online Food Delivery Market
India Online Food Delivery Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 189.75 Billion.
The market is projected to grow at a CAGR of 13.20% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 655.61 Billion by 2035.
Key strategies driving the market include rapid delivery models, AI-based personalization, cloud kitchens, strategic partnerships with restaurants, expansion into Tier 2 and Tier 3 cities, digital payment integration, subscription programs, and data-driven marketing. These approaches enhance customer convenience, platform efficiency, and market penetration across diverse regions.
The growing penetration of smart devices and technological advancements in delivery methods like drones are trends that are expected to influence the market positively.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Based on platform, the market is divided into mobile and web applications.
Order focused online food delivery model is the leading business model in the market.
Payment via online channels is the most preferred payment method in the market.
The key players in the market report include Uber Technologies Inc., DoorDash, Inc., Delivery Hero SE, Meituan Inc., Just Eat Takeaway.com N.V., Domino's Pizza, Inc., Roofoods Ltd, Yum! Brands Inc., Demae-Can Co., Ltd, Bundl Technologies Private Limited, Zomato Limited, Yandex.Eda, LLC, and Rappi Inc., among others.
Mobile applications dominate the market due to their convenience, speed, and user-friendly interfaces.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Platform Type |
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| Breakup by Business Model |
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| Breakup by Payment Method |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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