Potato chips (thin salted crispy slices of potato) today represent one of the world’s most popular snack foods. From its accidental birth in 1853, the market for potato chips evolved with time and currently represents a multibillion dollar market. Although potato chips are consumed all around the world, their consumption and penetration levels vary widely across regions. During 2014-2018, the global potato chips market grew at a CAGR of around 4%. The market is currently being driven by large and growing young population, increasing incomes and urbanisation. This report by Expert Market Research entitled “Potato Chips Market Report and Forecast 2019–2024” provides a comprehensive analysis for anyone who plans to foray into the potato chips market.
Historical market trends for the global potato chips industry have been provided from 2014-2018 and forecasts have been presented till 2023. On a regional level, the report has segmented the global potato chips market into the following major regions – North America, Asia-Pacific and Europe. The United States and Western Europe currently represent the biggest markets accounting for nearly two-thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels with emerging markets such as India, China, Russia, etc. expected to represent the catalysts for growth in the future.
The value chain analysis of potato chips has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the potato chips industry has also been provided. Some of the key players in this market include Calbee Foods, Herr, Internsnack Group, Pepsico etc.
This report provides an exhaustive insight for setting-up and running a potato chips manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
The following are the key questions answered by this report:
In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the potato chips industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.
Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector-specific events and assumptions are taken into account to generate the final forecast.
Chapter 1 Preface
1.1 Research Methodology and Market Definitions
1.2 Introduction
1.3 Report Summary
Chapter 2 Global Potato Chips Market: Industry Overview
2.1 Key Factors Driving the Potato Chips Industry
2.2 Market Trends
2.3 Market Breakup by Region
2.3.1 North America
2.3.2 Asia Pacific
2.3.3 Europe
2.3.4 Others
2.4 Potato Chips Market by Country: Key Developed and Emerging Markets
2.4.1 United States
2.4.2 United Kingdom
2.4.3 Russia
2.4.4 China
2.4.5 Argentina
2.4.6 Brazil
2.4.7 India
2.5 SWOT Analysis
2.5.1 Strengths
2.5.2 Weaknesses
2.5.3 Opportunities
2.5.4 Threats
2.5 Value Chain Analysis
2.6 Imports and Exports
2.7 Market Outlook
Chapter 3 Porters Five Forces Analysis
3.1 Bargaining Power of Suppliers
3.2 Bargaining Power of Buyers
3.3 Threat of New Entrants
3.4 Threat of Substitutes
3.5 Degree of Competition
Chapter 4 Competitive Landscape
4.1 Competitive Structure
4.2 Market Breakup by Key Players
4.3 Key Player Profiles
4.3.1 Calbee Foods
4.3.2 Herr
4.3.3 Intersnack Group
4.3.4 Pepsico
4.3.5 Synder’s-Lance
4.3.6 UTZ Quality Foods
Chapter 5 Setting Up a Potato Chips Manufacturing Plant
5.1 Key Success and Risk Factors for Manufacturing Potato Chips
5.2 Products Manufactured
5.3 Manufacturing Process Involved
5.4 Process Flow
5.5 Raw Material Requirements and Mass Balance
Chapter 6 Capital Investment
6.1 Land Requirements and Investment
6.2 Construction Requirements and Investment
6.3 Plant Layout
6.4 Machinery Requirements and Investment
6.5 Other Capital Requirements and Investment
Chapter 7 Operating Expenditures
7.1 Raw Material Requirements and Expenditures
7.2 Packaging Requirements and Costs
7.3 Labour Requirements and Costs
7.4 Transportation Requirements and Costs
7.5 Utilities Requirements and Costs
7.6 Financial Support
7.7 Other Operating Expenditures
Chapter 8 Project Economics
8.1 Techno-Economic Parameters
8.2 Product Pricing and Margins
8.3 Income Projections
8.4 Expenditure Projections
8.5 Taxation
8.6 Depreciation
8.7 Financial Analysis
List of Figures
Figure 2 1: Global Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
Figure 2 2: Global Potato Chips Market: Sales Value Trend (in USD Billion), 2014-2018
Figure 2 3: Global Potato Chips Market: Volume Breakup by Region (in %), 2018
Figure 2 4: Global Potato Chips Market: Volume Breakup by Country (in %), 2018
Figure 2 5: US Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
Figure 2 6: US Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 2 7: US Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 2 8: UK Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
Figure 2 9: UK Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 2 10: UK Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 2 11: Russia Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
Figure 2 12: Russia Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
ure 2 13: Russia Potato Chips Market: Breakup by Key Players (in %)
Figure 2 14: China Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
Figure 2 15: China Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
ure 2 16: China Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 2 17: Argentina Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
gure 2 18: Argentina Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 2 19: Argentina Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 2 20: Brazil Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
Figure 2 21: Brazil Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
igure 2 22: Brazil Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 2 23: India Potato Chips Market: Consumption Volume Trend (in Million Kg), 2014-2018
Figure 2 24: India Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 2 25: India Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 2 26: Global Potato Chips Market: Value Chain Analysis
Figure 2 27: Global Potato Chips Market: Import Volume Breakup by Country (in %), 2018
Figure 2 28: Global Potato Chips Market: Export Volume Breakup by Country (in %), 2018
Figure 2 29: Global Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
igure 2 30: Global Potato Chips Market Forecast: Sales Value (in USD Billion), 2019-2024
Figure 4 1: Global Potato Chips Market: Breakup of Key Players (in %), 2018
Figure 5 1: Potato Chips Manufacturing Plant: Various Unit Operations Involved
Figure 5 2: Potato Chips Manufacturing Plant: Detailed Process Flow
Figure 5 3: Potato Chips Manufacturing Process: Conversion Rates of Feedstocks
Figure 6 1: Potato Chips Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 7 1: Potato Chips Manufacturing Plant: Proposed Plant Layout
Figure 7 2: Potato Chips Manufacturing Plant: Potato Chips Packaging
Figure 8 1: Potato Chips Manufacturing Plant: Breakup of Operational Costs (in %)
List of Tables
Table 1 1: Potato Chips Market in Various Developed and Emerging Regions
Table 2 1: Global Potato Chips Market: Import Volumes and Values of Major Countries, 2018
Table 2 2: Global Potato Chips Market: Export Volumes and Values of Major Countries, 2018
Table 6 1: Potato Chips Manufacturing Plant: Capital Costs (in USD)
Table 6 2: Potato Chips Manufacturing Plant: Land Requirements and Costs (in USD)
Table 6 3: Potato Chips Manufacturing Plant: Construction Requirements and Costs (in USD)
Table 6 4: Potato Chips Manufacturing Plant: Machinery Requirements and Costs (in USD)
Table 6 6: Potato Chips Manufacturing Plant: Other Capital Costs (in USD)
Table 7 1: Potato Chips Manufacturing Plant: Raw Material Requirements and Costs (in Tons/Day)
Table 7 2: Potato Chips Manufacturing Plant: Labour Requirements and Costs (in USD)
Table 7 3: Overview of Financial Support
Table 8 1: Potato Chips Manufacturing Plant: Various Techno-Economic Parameters
Table 8 2: Potato Chips Manufacturing Plant: Income Projections (in USD)
Table 8 3: Potato Chips Manufacturing Plant: Expenditure Projections (in USD)
Table 8 4: Potato Chips Manufacturing Plant: Cash Flow Analysis (Without Considering Taxes)
Table 8 5: Potato Chips Manufacturing Plant: Cash Flow Analysis (On Considering Taxes)
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