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Global Potato Chips Market: By Product Type: Plain, Flavoured; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Manufacturing Process; Competitive Landscape; Industry Events and Developments
Global Potato Chips Market Outlook
The global potato chips market size reached a value of USD 30.7 billion in 2022. The market is expected to further grow in the forecast period of 2023-2028 at a CAGR of 4.3% to reach a value of USD 39.52 billion by 2028.
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The potato chips market is currently being driven by large and growing young population, increasing incomes and urbanization. This report by Expert Market Research entitled “Potato Chips Market Report and Forecast 2023–2028” provides a comprehensive analysis for anyone who plans to foray into the industry.
Historical market trends for the global potato chips industry have been provided from 2018-2022 and forecasts have been presented till 2028. The United States and Western Europe currently represent the biggest markets accounting for nearly two-thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels with emerging markets such as India, China, Russia, etc. expected to represent the catalysts for growth in the future.
Market Segmentation
Potato chips (thin salted crispy slices of potato) today represent one of the world’s most popular snack foods. From its accidental birth in 1853, the market for the product evolved with time and currently represents a multibillion-dollar market. Although the product are consumed all around the world, their consumption and penetration levels vary widely across regions.
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On the basis of product type, the market is segmented into:
- Plain
- Flavoured
On the basis of distribution channel, the market is divided into:
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Food Stores
- Online Stores
- Others
The report also covers the regional potato chips markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
The value chain analysis of potato chips has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the industry has also been provided.
This report provides an exhaustive insight for setting-up and running a potato chips manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global potato chips market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Burts Potato Chips ltd
- PepsiCo, Inc
- Utz Quality Foods
- Kettle Foods, Inc.
- Kellogg Company
- Intersnack
- Calbee, Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the potato chips market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product Type, Distribution Channel, Region |
| Breakup by Product Type | Plain, Flavoured |
| Breakup by Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Burts Potato Chips Ltd, PepsiCo, Utz Quality Foods, Kettle Foods, Inc., Kellogg Company, Intersnack, Calbee, Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Savoury Snacks Market Overview
8.1 Key Industry Highlights
8.2 Global Savoury Snacks Historical Market (2018-2022)
8.3 Global Savoury Snacks Market Forecast (2023-2028)
8.4 Global Savoury Snacks Market by Product Type
8.5 Global Savoury Snacks Market by Region
8.5.1 Market Share
8.5.1.1 North America
8.5.1.2 Europe
8.5.1.3 Asia Pacific
8.5.1.4 Latin America
8.5.1.5 Middle East and Africa
9 Global Potato Chips Market Overview
9.1 Key Industry Highlights
9.2 Global Potato Chips Historical Market (2018-2022)
9.3 Global Potato Chips Market Forecast (2023-2028)
9.4 Global Potato Chips Market by Product Type
9.4.1 Plain
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Flavoured
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
9.5 Global Potato Chips Market by Distribution Channel
9.5.1 Supermarkets/Hypermarkets
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Convenience Stores
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
9.5.3 Specialty Food Stores
9.5.3.1 Market Share
9.5.3.2 Historical Trend (2018-2022)
9.5.3.3 Forecast Trend (2023-2028)
9.5.4 Online Stores
9.5.4.1 Market Share
9.5.4.2 Historical Trend (2018-2022)
9.5.4.3 Forecast Trend (2023-2028)
9.5.5 Others
9.6 Global Potato Chips Market by Region
9.6.1 Market Share
9.6.1.1 North America
9.6.1.2 Europe
9.6.1.3 Asia Pacific
9.6.1.4 Latin America
9.6.1.5 Middle East and Africa
10 Regional Analysis
10.1 North America
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.1.3 Breakup by Country
10.1.3.1 United States of America
10.1.3.2 Canada
10.2 Europe
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.2.3 Breakup by Country
10.2.3.1 United Kingdom
10.2.3.2 Germany
10.2.3.3 France
10.2.3.4 Italy
10.2.3.5 Others
10.3 Asia Pacific
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.3.3 Breakup by Country
10.3.3.1 China
10.3.3.2 Japan
10.3.3.3 India
10.3.3.4 ASEAN
10.3.3.5 Australia
10.3.3.6 Others
10.4 Latin America
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.4.3 Breakup by Country
10.4.3.1 Brazil
10.4.3.2 Argentina
10.4.3.3 Mexico
10.4.3.4 Others
10.5 Middle East and Africa
10.5.1 Historical Trend (2018-2022)
10.5.2 Forecast Trend (2023-2028)
10.5.3 Breakup by Country
10.5.3.1 Saudi Arabia
10.5.3.2 United Arab Emirates
10.5.3.3 Nigeria
10.5.3.4 South Africa
10.5.3.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyers Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Manufacturing Process
13.1 Detailed Process Flow
13.2 Operations Involved
13.3 Mass Balance
14 Project Details and Cost Analysis
14.1 Land, Location and Site Development
14.2 Construction
14.3 Plant Layout
14.4 Plant Machinery
14.5 Raw Material Requirement
14.6 Packaging
14.7 Transportation
14.8 Utilities
14.9 Manpower
14.10 Other Capital Investment
15 Loans and Financial Assistance
16 Project Economics
16.1 Capital Cost of Project
16.2 Techno-Economic Parameters
16.3 Product Pricing and Margins
16.4 Taxation and Depreciation
16.5 Income Projections
16.6 Expenditure Projections
16.7 Financial Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players’ Market Share
17.3 Company Profiles
17.3.1 Burts Potato Chips Ltd
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Demographic Reach and Achievements
17.3.1.4 Financial Summary
17.3.1.5 Certifications
17.3.2 PepsiCo
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.2.3 Demographic Reach and Achievements
17.3.2.4 Financial Summary
17.3.2.5 Certifications
17.3.3 Utz Quality Foods
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Demographic Reach and Achievements
17.3.3.4 Financial Summary
17.3.3.5 Certifications
17.3.4 Kettle Foods, Inc.
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Demographic Reach and Achievements
17.3.4.4 Financial Summary
17.3.4.5 Certifications
17.3.5 Kellogg Company
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.5.3 Demographic Reach and Achievements
17.3.5.4 Financial Summary
17.3.5.5 Certifications
17.3.6 Intersnack
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Demographic Reach and Achievements
17.3.6.4 Financial Summary
17.3.6.5 Certifications
17.3.7 Calbee, Inc.
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.7.3 Demographic Reach and Achievements
17.3.7.4 Financial Summary
17.3.7.5 Certifications
17.3.8 Others
18 Industry Events and Developments
List of Key Figures and Tables
1. Global Savoury Snacks Market: Key Industry Highlights, 2018 and 2028
2. Global Savoury Snacks Historical Market: Breakup by Product Type (USD Billion), 2018-2022
3. Global Savoury Snacks Market Forecast: Breakup by Product Type (USD Billion), 2023-2028
4. Global Savoury Snacks Historical Market: Breakup by Region (USD Billion), 2018-2022
5. Global Savoury Snacks Market Forecast: Breakup by Region (USD Billion), 2023-2028
6. Global Potato Chips Market: Key Industry Highlights, 2018 and 2028
7. Global Potato Chips Historical Market: Breakup by Product Type (USD Billion), 2018-2022
8. Global Potato Chips Market Forecast: Breakup by Product Type (USD Billion), 2023-2028
9. Global Potato Chips Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
10. Global Potato Chips Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
11. Global Potato Chips Historical Market: Breakup by Region (USD Billion), 2018-2022
12. Global Potato Chips Market Forecast: Breakup by Region (USD Billion), 2023-2028
13. North America Potato Chips Historical Market: Breakup by Country (USD Billion), 2018-2022
14. North America Potato Chips Market Forecast: Breakup by Country (USD Billion), 2023-2028
15. Europe Potato Chips Historical Market: Breakup by Country (USD Billion), 2018-2022
16. Europe Potato Chips Market Forecast: Breakup by Country (USD Billion), 2023-2028
17. Asia Pacific Potato Chips Historical Market: Breakup by Country (USD Billion), 2018-2022
18. Asia Pacific Potato Chips Market Forecast: Breakup by Country (USD Billion), 2023-2028
19. Latin America Potato Chips Historical Market: Breakup by Country (USD Billion), 2018-2022
20. Latin America Potato Chips Market Forecast: Breakup by Country (USD Billion), 2023-2028
21. Middle East and Africa Potato Chips Historical Market: Breakup by Country (USD Billion), 2018-2022
22. Middle East and Africa Potato Chips Market Forecast: Breakup by Country (USD Billion), 2023-2028
23. Global Potato Chips Market Structure
Key Questions Answered in the Report
In 2022, the global potato chips market attained a value of USD 30.7 billion.
In the forecast period of 2023-2028, the market is projected to grow at a CAGR of 4.3%.
The market is expected to witness healthy growth in the forecast period, reaching a value of USD 39.52 billion by 2028.
The major drivers of the market include growing demand for chips in the food and restaurant industry, rising disposable incomes, increasing population, urbanisation, and the rising demand for snacks and fast food.
The key market trends guiding the growth of the potato chips market include the rising popularity of the product as a snack item and the increasing consumption of processed foods.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Plain and flavoured are the major types of the product in the market.
Supermarkets/hypermarkets, convenience stores, speciality food stores, and online stores, among others, are the major distribution channels of the product in the market.
The major players in the industry are Burts Potato Chips ltd, PepsiCo, Inc, Utz Quality Foods, Kettle Foods, Inc., Kellogg Company, Intersnack, and Calbee, Inc., among others.
Analyst Review
The global potato chips market is driven by rising disposable incomes, increasing population, large and growing young population, urbanisation, and rising demand from the developing regions.
The global potato chips market attained a value of USD 30.7 billion in 2022, driven by rising demand from the developing regions. Aided by introduction of new flavours and the increasing consumption of processed foods, the market is projected to grow in the forecast period of 2023-2028 at a CAGR of 4.3% to attain a value of USD 39.52 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the industry can be segmented into plain and flavoured. The industry is divided on the basis of distribution channels into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores, and others. The major regional markets for the product are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Burts Potato Chips ltd, PepsiCo, Inc, Utz Quality Foods, Kettle Foods, Inc., Kellogg Company, Intersnack, and Calbee, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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