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Potato chips (thin salted crispy slices of potato) today represent one of the world’s most popular snack foods. From its accidental birth in 1853, the market for potato chips evolved with time and currently represents a multibillion dollar market. Although potato chips are consumed all around the world, their consumption and penetration levels vary widely across regions. During 2015-2019, the global potato chips market grew at a CAGR of around 4.2%. The market is currently being driven by large and growing young population, increasing incomes and urbanisation. This report by Expert Market Research entitled “Potato Chips Market Report and Forecast 2020–2025” provides a comprehensive analysis for anyone who plans to foray into the potato chips market.
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Historical market trends for the global potato chips industry have been provided from 2015-2019 and forecasts have been presented till 2025. On a regional level, the report has segmented the global potato chips market into the following major regions – North America, Asia-Pacific and Europe. The United States and Western Europe currently represent the biggest markets accounting for nearly two-thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels with emerging markets such as India, China, Russia, etc. expected to represent the catalysts for growth in the future.
The value chain analysis of potato chips has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the potato chips industry has also been provided. Some of the key players in this market include Calbee Foods, Herr, Internsnack Group, Pepsico etc.
This report provides an exhaustive insight for setting-up and running a potato chips manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
The following are the key questions answered by this report:
In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the potato chips industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.
Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector-specific events and assumptions are taken into account to generate the final forecast.
1 Preface
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.4 Assumptions
2.5 Market Models
3 Introduction
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Cost Structure
4.5 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Potato Chips Market Analysis
6.1 Figure: Global Potato Chips Historical Market (2015-2019) & Forecast (2020-2025)
6.2 Chart: Global Potato Chips Market Breakup by Product Type
6.2.1 Plain
6.2.2 Flavored
6.3 Figure: Global Potato Chips Market Breakup by Product Type: Historical Market (2015-2019) & Forecast (2020-2025)
6.3.1 Plain
6.3.2 Flavored
6.4 Chart: Global Potato Chips Market Breakup by Distribution Channel
6.4.1 Supermarkets/Hypermarkets
6.4.2 Convenience Stores
6.4.3 Specialty Food Stores
6.4.4 Online Stores
6.4.5 Others
6.5 Figure: Global Potato Chips Market Breakup by Distribution Channel: Historical Market (2015-2019) & Forecast (2020-2025)
6.5.1 Supermarkets/Hypermarkets
6.5.2 Convenience Stores
6.5.3 Specialty Food Stores
6.5.4 Online Stores
6.5.5 Others
6.6 Chart: Global Potato Chips Market Breakup by Region
6.6.1 North America
6.6.1.1 United State of America
6.6.1.2 Canada
6.6.2 Europe
6.6.2.1 United Kingdom
6.6.2.2 Germany
6.6.2.3 France
6.6.2.4 Others
6.6.3 Asia Pacific
6.6.3.1 China
6.6.3.2 Japan
6.6.3.3 India
6.6.3.4 Others
6.6.4 Latin America
6.6.4.1 Brazil
6.6.4.2 Argentina
6.6.4.3 Mexico
6.6.4.4 Others
6.6.5 Middle East and Africa
6.6.5.1 Saudi Arabia
6.6.5.2 United Arab Emirates
6.6.5.3 Nigeria
6.6.5.4 South Africa
6.6.5.5 Others
6.7 Figure: Global Potato Chips Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.7.1 North America
6.7.1.1 United State of America
6.7.1.2 Canada
6.7.2 Europe
6.7.2.1 United Kingdom
6.7.2.2 Germany
6.7.2.3 France
6.7.2.4 Others
6.7.3 Asia Pacific
6.7.3.1 China
6.7.3.2 Japan
6.7.3.3 India
6.7.3.4 Others
6.7.4 Latin America
6.7.4.1 Brazil
6.7.4.2 Argentina
6.7.4.3 Mexico
6.7.4.4 Others
6.7.5 Middle East and Africa
6.7.5.1 Saudi Arabia
6.7.5.2 United Arab Emirates
6.7.5.3 Nigeria
6.7.5.4 South Africa
6.7.5.5 Others
7 SWOT Analysis
7.1 Overview
7.2 Strengths
7.3 Weaknesses
7.4 Opportunities
7.5 Threats
8 Porter’s Five Forces Analysis
8.1 Overview
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
8.6 Substitutes
9 Value Chain Analysis
10 EMR’s Key Indicators for Demand
11 EMR’s Key Indicators for Price
12 Global Potato Chips Price Analysis
12.1 North America Historical Price Trends (2015-2019) & Forecast (2020-2025)
12.2 Europe Historical Price Trends (2015-2019) & Forecast (2020-2025)
12.3 Asia Pacific Historical Price Trends (2015-2019) & Forecast (2020-2025)
12.4 Latin America Historical Price Trends (2015-2019) & Forecast (2020-2025)
12.5 Middle East & Africa Historical Price Trends (2015-2019) & Forecast (2020-2025)
13 Competitive Landscape & Supplier Analysis
13.1 Burts potato chips ltd
13.1.1 Company Overview
13.1.2 Financial Analysis
13.2 Calbee, Inc.
13.2.1 Company Overview
13.2.2 Financial Analysis
13.3 PepsiCo, Inc
13.3.1 Company Overview
13.3.2 Financial Analysis
13.4 Utz Quality Foods, LLC.
13.4.1 Company Overview
13.4.2 Financial Analysis
13.5 Kettle Foods, Inc.
13.5.1 Company Overview
13.5.2 Financial Analysis
13.6 Others
14 Events and Developments
Additional Customization Available
15 Setting Up a Potato Chips Manufacturing Plant
15.1 Key Success and Risk Factors for Manufacturing Potato Chips
15.2 Environmental Impact/Benefit Analysis
15.3 Financial Impact/Benefit Analysis
15.4 Products Manufactured: Introduction and Specification
15.5 Manufacturing Process Involved
15.6 Process Flow
15.7 Raw Material Requirements and Mass Balance
16 Capital Investment
16.1 Land Requirements and Investment
16.2 Construction Requirements and Investment
16.3 Plant Layout
16.4 Machinery Requirements and Investment
16.5 Other Capital Requirements and Investment
17 Operating Expenditures
17.1 Raw Material Requirements and Expenditures
17.2 Packaging Requirements and Costs
17.3 Labour Requirements and Costs
17.4 Transportation Requirements and Costs
17.5 Utility Requirements and Costs
17.6 Financial Support
17.7 Other Operating Expenditures
18 Project Economics
18.1 Techno-Economic Parameters
18.2 Product Pricing and Margins
18.3 Income Projections
18.4 Expenditure Projections
18.5 Taxation
18.6 Depreciation
18.7 Financial Analysis
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