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Potato Chips Market

Global Potato Chips Market Size, Growth, Share, Forecast: By Product Type: Baked, Fried; By Flavour: Plain/Salted, Flavored; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Potato Chips Market Outlook

The global potato chips market size reached a value of USD 32.02 billion in 2023. The market is expected to further grow in the forecast period of 2024-2032 at a CAGR of 4.3% to reach a value of USD 46.77 billion by 2032.

 

Potato Chips Market

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The potato chips market is currently being driven by large and growing young population, increasing incomes and urbanization. This report by Expert Market Research entitled “Potato Chips Market Report and Forecast 2023–2028” provides a comprehensive analysis for anyone who plans to foray into the industry.

 

Historical market trends for the global potato chips industry have been provided from 2018-2023 and forecasts have been presented till 2032. The United States and Western Europe currently represent the biggest markets accounting for nearly two-thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels with emerging markets such as India, China, Russia, etc. expected to represent the catalysts for growth in the future.

 

Market Segmentation

Potato chips (thin salted crispy slices of potato) today represent one of the world’s most popular snack foods. From its accidental birth in 1853, the market for the product evolved with time and currently represents a multibillion-dollar market. Although the product are consumed all around the world, their consumption and penetration levels vary widely across regions.

 

Potato Chips Market by Segments

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Based on product type, the market is bifurcated into:

  • Baked
  • Fried

 

By flavour, the market is segmented into:

  • Plain/Salted
  • Flavored 
     

On the basis of distribution channel, the market is divided into:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Food Stores
  • Online Stores
  • Others

 

The report also covers the regional potato chips markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Potato Chips Market by Region

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Market Analysis 

The value chain analysis of potato chips has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the industry has also been provided.

 

This report provides an exhaustive insight for setting-up and running a potato chips manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global potato chips market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • Kellogg Company
  • PepsiCo, Inc.
  • Utz Brands, Inc.
  • The Lorenz Bahlsen Snack-World GmbH & Co KG
  • Campbell Soup Company
  • Burts Snacks Limited
  • Herr Foods Inc.
  • Calbee, Inc.
  • Intersnack Group GmbH & Co. KG
  • VSB Opco, LLC​ 
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the potato chips market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Flavour
  • Distribution Channel
  • Region
Breakup by Product Type
  • Baked
  • Fried
Breakup by Flavour
  • Plain/Salted
  • Flavored
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Food Stores
  • Online Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Kellogg Company
  • PepsiCo, Inc.
  • Utz Brands, Inc.
  • The Lorenz Bahlsen Snack-World GmbH & Co KG
  • Campbell Soup Company
  • Burts Snacks Limited
  • Herr Foods Inc.
  • Calbee, Inc.
  • Intersnack Group GmbH & Co. KG
  • Haldiram Manufacturing Co. Pvt. Ltd.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Savoury Snacks Market Overview

    8.1    Key Industry Highlights
    8.2    Global Savoury Snacks Historical Market (2018-2023) 
    8.3    Global Savoury Snacks Market Forecast (2024-2032)
9    Global Potato Chips Market Analysis
    9.1    Key Industry Highlights
    9.2    Global Potato Chips Historical Market (2018-2023) 
    9.3    Global Potato Chips Market Forecast (2024-2032)
    9.4    Global Potato Chips Market by Product Type
        9.4.1    Baked
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2018-2023) 
            9.4.1.3    Forecast Trend (2024-2032)
        9.4.2    Fried
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2018-2023) 
            9.4.2.3    Forecast Trend (2024-2032)
    9.5    Global Potato Chips Market by Flavour
        9.5.1    Plain/Salted
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2018-2023) 
            9.5.1.3    Forecast Trend (2024-2032)
        9.5.2    Flavored
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2018-2023) 
            9.5.2.3    Forecast Trend (2024-2032)
    9.6    Global Potato Chips Market by Distribution Channel 
        9.6.1    Supermarkets/Hypermarkets
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2018-2023) 
            9.6.1.3    Forecast Trend (2024-2032)
        9.6.2    Convenience Stores
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2018-2023) 
            9.6.2.3    Forecast Trend (2024-2032)
        9.6.3    Specialty Food Stores
            9.6.3.1    Market Share
            9.6.3.2    Historical Trend (2018-2023) 
            9.6.3.3    Forecast Trend (2024-2032)
        9.6.4    Online Stores
            9.6.4.1    Market Share
            9.6.4.2    Historical Trend (2018-2023) 
            9.6.4.3    Forecast Trend (2024-2032)
        9.6.5    Others
    9.7    Global Potato Chips Market by Region
        9.7.1    North America
            9.7.1.1    Market Share
            9.7.1.2    Historical Trend (2018-2023) 
            9.7.1.3    Forecast Trend (2024-2032)
        9.7.2    Europe
            9.7.2.1    Market Share
            9.7.2.2    Historical Trend (2018-2023) 
            9.7.2.3    Forecast Trend (2024-2032)
        9.7.3    Asia Pacific
            9.7.3.1    Market Share
            9.7.3.2    Historical Trend (2018-2023) 
            9.7.3.3    Forecast Trend (2024-2032)
        9.7.4    Latin America
            9.7.4.1    Market Share
            9.7.4.2    Historical Trend (2018-2023) 
            9.7.4.3    Forecast Trend (2024-2032)
        9.7.5    Middle East and Africa
            9.7.5.1    Market Share
            9.7.5.2    Historical Trend (2018-2023) 
            9.7.5.3    Forecast Trend (2024-2032)
10    North America Potato Chips Market Analysis
    10.1    Market by Product Type
    10.2    Market by Flavour
    10.3    Market by Distribution Channel
    10.4    Market by Country
        10.4.1    United States of America 
            10.4.1.1    Market Share
            10.4.1.2    Historical Trend (2018-2023) 
            10.4.1.3    Forecast Trend (2024-2032)
        10.4.2    Canada
            10.4.2.1    Market Share
            10.4.2.2    Historical Trend (2018-2023) 
            10.4.2.3    Forecast Trend (2024-2032)
11    Europe Potato Chips Market Analysis
    11.1    Market by Product Type
    11.2    Market by Flavour
    11.3    Market by Distribution Channel
    11.4    Market by Country
        11.4.1    United Kingdom
            11.4.1.1    Market Share
            11.4.1.2    Historical Trend (2018-2023) 
            11.4.1.3    Forecast Trend (2024-2032)
        11.4.2    Germany
            11.4.2.1    Market Share
            11.4.2.2    Historical Trend (2018-2023) 
            11.4.2.3    Forecast Trend (2024-2032)
        11.4.3    France
            11.4.3.1    Market Share
            11.4.3.2    Historical Trend (2018-2023) 
            11.4.3.3    Forecast Trend (2024-2032)
        11.4.4    Italy
            11.4.4.1    Market Share
            11.4.4.2    Historical Trend (2018-2023) 
            11.4.4.3    Forecast Trend (2024-2032)
        11.4.5    Others
12    Asia Pacific Potato Chips Market Analysis
    12.1    Market by Product Type
    12.2    Market by Flavour
    12.3    Market by Distribution Channel
    12.4    Market by Country
        12.4.1    China
            12.4.1.1    Market Share
            12.4.1.2    Historical Trend (2018-2023) 
            12.4.1.3    Forecast Trend (2024-2032)
        12.4.2    Japan
            12.4.2.1    Market Share
            12.4.2.2    Historical Trend (2018-2023) 
            12.4.2.3    Forecast Trend (2024-2032)
        12.4.3    India
            12.4.3.1    Market Share
            12.4.3.2    Historical Trend (2018-2023) 
            12.4.3.3    Forecast Trend (2024-2032)
        12.4.4    ASEAN
            12.4.4.1    Market Share
            12.4.4.2    Historical Trend (2018-2023) 
            12.4.4.3    Forecast Trend (2024-2032)
        12.4.5    South Korea
            12.4.5.1    Market Share
            12.4.5.2    Historical Trend (2018-2023) 
            12.4.5.3    Forecast Trend (2024-2032)
        12.4.6    Australia
            12.4.6.1    Market Share
            12.4.6.2    Historical Trend (2018-2023) 
            12.4.6.3    Forecast Trend (2024-2032)
        12.4.7    Others
13    Latin America Potato Chips Market Analysis
    13.1    Market by Product Type
    13.2    Market by Flavour
    13.3    Market by Distribution Channel
    13.4    Market by Country
        13.4.1    Brazil
            13.4.1.1    Market Share
            13.4.1.2    Historical Trend (2018-2023) 
            13.4.1.3    Forecast Trend (2024-2032)
        13.4.2    Argentina
            13.4.2.1    Market Share
            13.4.2.2    Historical Trend (2018-2023) 
            13.4.2.3    Forecast Trend (2024-2032)
        13.4.3    Mexico
            13.4.3.1    Market Share
            13.4.3.2    Historical Trend (2018-2023) 
            13.4.3.3    Forecast Trend (2024-2032)
        13.4.4    Others
14    Middle East and Africa Potato Chips Market Analysis
    14.1    Market by Product Type
    14.2    Market by Flavour
    14.3    Market by Distribution Channel
    14.4    Market by Country
        14.4.1    Saudi Arabia
            14.4.1.1    Market Share
            14.4.1.2    Historical Trend (2018-2023) 
            14.4.1.3    Forecast Trend (2024-2032)
        14.4.2    United Arab Emirates
            14.4.2.1    Market Share
            14.4.2.2    Historical Trend (2018-2023) 
            14.4.2.3    Forecast Trend (2024-2032)
        14.4.3    Nigeria
            14.4.3.1    Market Share
            14.4.3.2    Historical Trend (2018-2023) 
            14.4.3.3    Forecast Trend (2024-2032)
        14.4.4    South Africa
            14.4.4.1    Market Share
            14.4.4.2    Historical Trend (2018-2023) 
            14.4.4.3    Forecast Trend (2024-2032)
        14.4.5    Others
15    Market Dynamics
    15.1    SWOT Analysis
        15.1.1    Strengths
        15.1.2    Weaknesses
        15.1.3    Opportunities
        15.1.4    Threats
    15.2    Porter’s Five Forces Analysis
        15.2.1    Supplier’s Power
        15.2.2    Buyer’s Power
        15.2.3    Threat of New Entrants
        15.2.4    Degree of Rivalry
        15.2.5    Threat of Substitutes
    15.3    Key Indicators for Demand
    15.4    Key Indicators for Price
16    Value Chain Analysis
17    Manufacturing Process

    17.1    Detailed Process Flow
    17.2    Operations Involved
    17.3    Mass Balance
18    Project Details and Cost Analysis
    18.1    Land, Location and Site Development
    18.2    Construction
    18.3    Plant Layout
    18.4    Plant Machinery
    18.5    Raw Material Requirement
    18.6    Packaging
    18.7    Transportation
    18.8    Utilities
    18.9    Manpower
    18.10    Other Capital Investment
19    Loans and Financial Assistance
20    Project Economics

    20.1    Capital Cost of Project
    20.2    Techno-Economic Parameters
    20.3    Product Pricing and Margins
    20.4    Taxation and Depreciation
    20.5    Income Projections
    20.6    Expenditure Projections
    20.7    Financial Analysis
21    Competitive Landscape
    21.1    Market Structure
    21.2    Company Profiles
        21.2.1    Kellogg Company
            21.2.1.1    Company Overview
            21.2.1.2    Product Portfolio
            21.2.1.3    Demographic Reach and Achievements
            21.2.1.4    Certifications
        21.2.2    PepsiCo, Inc.
            21.2.2.1    Company Overview
            21.2.2.2    Product Portfolio
            21.2.2.3    Demographic Reach and Achievements
            21.2.2.4    Certifications
        21.2.3    Utz Brands, Inc.
            21.2.3.1    Company Overview
            21.2.3.2    Product Portfolio
            21.2.3.3    Demographic Reach and Achievements
            21.2.3.4    Certifications
        21.2.4    The Lorenz Bahlsen Snack-World GmbH & Co KG
            21.2.4.1    Company Overview
            21.2.4.2    Product Portfolio
            21.2.4.3    Demographic Reach and Achievements
            21.2.4.4    Certifications
        21.2.5    Campbell Soup Company
            21.2.5.1    Company Overview
            21.2.5.2    Product Portfolio
            21.2.5.3    Demographic Reach and Achievements
            21.2.5.4    Certifications
        21.2.6    Burts Snacks Limited
            21.2.6.1    Company Overview
            21.2.6.2    Product Portfolio
            21.2.6.3    Demographic Reach and Achievements
            21.2.6.4    Certifications
        21.2.7    Herr Foods Inc.
            21.2.7.1    Company Overview
            21.2.7.2    Product Portfolio
            21.2.7.3    Demographic Reach and Achievements
            21.2.7.4    Certifications
        21.2.8    Calbee, Inc.
            21.2.8.1    Company Overview
            21.2.8.2    Product Portfolio
            21.2.8.3    Demographic Reach and Achievements
            21.2.8.4    Certifications
        21.2.9    Intersnack Group GmbH & Co. KG
            21.2.9.1    Company Overview
            21.2.9.2    Product Portfolio
            21.2.9.3    Demographic Reach and Achievements
            21.2.9.4    Certifications
        21.2.10    VSB Opco, LLC​ 
            21.2.10.1    Company Overview
            21.2.10.2    Product Portfolio
            21.2.10.3    Demographic Reach and Achievements
            21.2.10.4    Certifications
        21.2.11    Others
22    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Potato Chips Market: Key Industry Highlights, 2018 and 2032
2.    Global Potato Chips Historical Market: Breakup by Product Type (USD Million), 2018-2023
3.    Global Potato Chips Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4.    Global Potato Chips Historical Market: Breakup by Flavour (USD Million), 2018-2023
5.    Global Potato Chips Market Forecast: Breakup by Flavour (USD Million), 2024-2032
6.    Global Potato Chips Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7.    Global Potato Chips Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8.    Global Potato Chips Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Potato Chips Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Potato Chips Market Structure

Key Questions Answered in the Report

In 2023, the global potato chips market attained a value of USD 32.02 billion.

In the forecast period of 2024-2032, the market is projected to grow at a CAGR of 4.3%.

The market is expected to witness healthy growth in the forecast period, reaching a value of USD 46.77 billion by 2032.

The major drivers of the market include growing demand for chips in the food and restaurant industry, rising disposable incomes, increasing population, urbanisation, and the rising demand for snacks and fast food.

The key market trends guiding the growth of the potato chips market include the rising popularity of the product as a snack item and the increasing consumption of processed foods.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Baked and fried are the various product types in the market.

Plain and flavoured are the major types of potato chips in the market.

Supermarkets/hypermarkets, convenience stores, speciality food stores, and online stores, among others, are the major distribution channels of the product in the market.

The major players in the market are Kellogg Company, PepsiCo, Inc., Utz Brands, Inc., The Lorenz Bahlsen Snack-World GmbH & Co KG, Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., Calbee, Inc., Intersnack Group GmbH & Co. KG, and VSB Opco, LLC, among others.

Analyst Review

The global potato chips market is driven by rising disposable incomes, increasing population, large and growing young population, urbanisation, and rising demand from the developing regions.

 

The global potato chips market attained a value of USD 32.02 billion in 2023, driven by rising demand from the developing regions. Aided by introduction of new flavours and the increasing consumption of processed foods, the market is projected to grow in the forecast period of 2024-2032 at a CAGR of 4.3% to attain a value of USD 46.77 billion by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. On the basis of product type, the market is bifurcated into baked and fried. Based on flavor, the market can be segmented into plain and flavoured. The market is divided on the basis of distribution channels into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores, and others. The major regional markets for the product are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Kellogg Company, PepsiCo, Inc., Utz Brands, Inc., The Lorenz Bahlsen Snack-World GmbH & Co KG, Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., Calbee, Inc., Intersnack Group GmbH & Co. KG, and VSB Opco, LLC​, among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition

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