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Potato Chips Market: By Region: North America, Asia Pacific, Europe, Others; By Country: United States, United Kingdom, Russia, China, Argentina, Brazil, India; Historical Demand and Supply (2015-2019), Demand and Supply Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Competitive Landscape; Setting Up a Potato Chips Manufacturing Plant; Capital Investment; Operating Expenditures; Project Economics

Potato chips (thin salted crispy slices of potato) today represent one of the world’s most popular snack foods. From its accidental birth in 1853, the market for potato chips evolved with time and currently represents a multibillion dollar market. Although potato chips are consumed all around the world, their consumption and penetration levels vary widely across regions. During 2015-2019, the global potato chips market grew at a CAGR of around 4.2%. The market is currently being driven by large and growing young population, increasing incomes and urbanisation. This report by Expert Market Research entitled “Potato Chips Market Report and Forecast 2020–2025” provides a comprehensive analysis for anyone who plans to foray into the potato chips market.

Global Potato Chips Market Report and Forecast 2020-2025

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Historical market trends for the global potato chips industry have been provided from 2015-2019 and forecasts have been presented till 2025. On a regional level, the report has segmented the global potato chips market into the following major regions – North America, Asia-Pacific and Europe. The United States and Western Europe currently represent the biggest markets accounting for nearly two-thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels with emerging markets such as India, China, Russia, etc. expected to represent the catalysts for growth in the future.

The value chain analysis of potato chips has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the potato chips industry has also been provided. Some of the key players in this market include Calbee Foods, Herr, Internsnack Group, Pepsico etc.

This report provides an exhaustive insight for setting-up and running a potato chips manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.

The following are the key questions answered by this report:

  • What are the market trends for the global potato chips market?
  • Which are the biggest markets (regions) for potato chips?
  • Who are the key players in the potato chips market?
  • What are the land and construction requirements to start potato chips manufacturing plant?
  • What are the machinery requirements to start potato chips manufacturing plant?
  • How is potato chips priced? What are the profit margins at various stages of the supply chain?
  • What is the total capital investment required to start potato chips manufacturing plant?
  • What are the running costs of potato chips manufacturing plant?
  • How much revenue can potato chips manufacturing plant generate?

In order to prepare this research report, Expert Market Research conducted face to face and telephonic interviews with numerous industry participants in the potato chips industry. They included manufacturers, distributors, end users, consultants, marketing professionals, researchers, etc. Primary research accounted for the bulk of the research efforts, complimented by an extensive secondary research. Secondary sources included annual reports, press releases, books, journals, white papers, newspapers, magazines, government sources and various proprietary databases.

Expert Market Research uses its comprehensive database of macroeconomic and industry specific data to produce its market forecasts. The initial baseline forecast is produced with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector-specific events and assumptions are taken into account to generate the final forecast.

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Cost Structure
    4.5    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Potato Chips Market Analysis
    6.1    Figure: Global Potato Chips Historical Market (2015-2019) & Forecast (2020-2025)
    6.2    Chart: Global Potato Chips Market Breakup by Product Type
        6.2.1    Plain
        6.2.2    Flavored
    6.3    Figure: Global Potato Chips Market Breakup by Product Type: Historical Market (2015-2019) & Forecast (2020-2025)
        6.3.1    Plain
        6.3.2    Flavored
    6.4    Chart: Global Potato Chips Market Breakup by Distribution Channel
        6.4.1    Supermarkets/Hypermarkets 
        6.4.2    Convenience Stores
        6.4.3    Specialty Food Stores
        6.4.4    Online Stores
        6.4.5    Others
    6.5    Figure: Global Potato Chips Market Breakup by Distribution Channel: Historical Market (2015-2019) & Forecast (2020-2025)
        6.5.1    Supermarkets/Hypermarkets 
        6.5.2    Convenience Stores
        6.5.3    Specialty Food Stores
        6.5.4    Online Stores
        6.5.5    Others
    6.6    Chart: Global Potato Chips Market Breakup by Region
        6.6.1    North America
            6.6.1.1    United State of America
            6.6.1.2    Canada
        6.6.2    Europe
            6.6.2.1    United Kingdom
            6.6.2.2    Germany
            6.6.2.3    France
            6.6.2.4    Others
        6.6.3    Asia Pacific
            6.6.3.1    China
            6.6.3.2    Japan
            6.6.3.3    India
            6.6.3.4    Others
        6.6.4    Latin America
            6.6.4.1    Brazil
            6.6.4.2    Argentina
            6.6.4.3    Mexico
            6.6.4.4    Others
        6.6.5    Middle East and Africa
            6.6.5.1    Saudi Arabia
            6.6.5.2    United Arab Emirates
            6.6.5.3    Nigeria
            6.6.5.4    South Africa
            6.6.5.5    Others
    6.7    Figure: Global Potato Chips Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
        6.7.1    North America
            6.7.1.1    United State of America
            6.7.1.2    Canada
        6.7.2    Europe
            6.7.2.1    United Kingdom
            6.7.2.2    Germany
            6.7.2.3    France
            6.7.2.4    Others
        6.7.3    Asia Pacific
            6.7.3.1    China
            6.7.3.2    Japan
            6.7.3.3    India
            6.7.3.4    Others
        6.7.4    Latin America
            6.7.4.1    Brazil
            6.7.4.2    Argentina
            6.7.4.3    Mexico
            6.7.4.4    Others
        6.7.5    Middle East and Africa
            6.7.5.1    Saudi Arabia
            6.7.5.2    United Arab Emirates
            6.7.5.3    Nigeria
            6.7.5.4    South Africa
            6.7.5.5    Others
7    SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    Porter’s Five Forces Analysis
    8.1    Overview
    8.2    Buyer’s Power
    8.3    Supplier’s Power
    8.4    New Entrants
    8.5    Degree of Rivalry
    8.6    Substitutes
9    Value Chain Analysis
10    EMR’s Key Indicators for Demand
11    EMR’s Key Indicators for Price
12    Global Potato Chips Price Analysis

    12.1    North America Historical Price Trends (2015-2019) & Forecast (2020-2025)
    12.2    Europe Historical Price Trends (2015-2019) & Forecast (2020-2025)
    12.3    Asia Pacific Historical Price Trends (2015-2019) & Forecast (2020-2025)
    12.4    Latin America Historical Price Trends (2015-2019) & Forecast (2020-2025)
    12.5    Middle East & Africa Historical Price Trends (2015-2019) & Forecast (2020-2025)
13    Competitive Landscape & Supplier Analysis
    13.1    Burts potato chips ltd
        13.1.1    Company Overview
        13.1.2    Financial Analysis
    13.2    Calbee, Inc.
        13.2.1    Company Overview
        13.2.2    Financial Analysis
    13.3    PepsiCo, Inc
        13.3.1    Company Overview
        13.3.2    Financial Analysis
    13.4    Utz Quality Foods, LLC.
        13.4.1    Company Overview
        13.4.2    Financial Analysis
    13.5    Kettle Foods, Inc.
        13.5.1    Company Overview
        13.5.2    Financial Analysis  
    13.6    Others
14    Events and Developments

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15    Setting Up a Potato Chips Manufacturing Plant
    15.1    Key Success and Risk Factors for Manufacturing Potato Chips    
    15.2    Environmental Impact/Benefit Analysis    
    15.3    Financial Impact/Benefit Analysis    
    15.4    Products Manufactured: Introduction and Specification    
    15.5    Manufacturing Process Involved    
    15.6    Process Flow    
    15.7    Raw Material Requirements and Mass Balance
16    Capital Investment
    16.1    Land Requirements and Investment    
    16.2    Construction Requirements and Investment    
    16.3    Plant Layout    
    16.4    Machinery Requirements and Investment    
    16.5    Other Capital Requirements and Investment
17    Operating Expenditures
    17.1    Raw Material Requirements and Expenditures    
    17.2    Packaging Requirements and Costs    
    17.3    Labour Requirements and Costs    
    17.4    Transportation Requirements and Costs    
    17.5    Utility Requirements and Costs    
    17.6    Financial Support    
    17.7    Other Operating Expenditures
18    Project Economics
    18.1    Techno-Economic Parameters    
    18.2    Product Pricing and Margins    
    18.3    Income Projections    
    18.4    Expenditure Projections    
    18.5    Taxation    
    18.6    Depreciation    
    18.7    Financial Analysis

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