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Global Protein Supplements Market Size, Share, Growth: By Source: Animal Based, Plant Based; By Form: Powder, Bars, Ready-to-Drink, Others; By Application: Sports Nutrition, Functional Food, Others; By Distribution Channel: Supermarkets/Hypermarkets, Drugstore, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Protein Supplements Market Outlook
The global protein supplements market reached a value of nearly USD 23.93 billion in 2023. The industry is further expected to grow at a CAGR of 8.4% in the forecast period of 2024-2032 to reach a value of nearly USD 49.20 billion by 2032.
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North America to be a Significant Regional Market for Protein Supplements
North America was a major regional market in the protein supplements industry, accounting for a significant proportion of global sales of the product in 2020. Due to high customer awareness of health and wellness, as well as knowledge of the product benefits, the region will maintain its dominant role in the market over the forecast period. Europe is also expected to be a major market for protein supplements. Consumer demand in the area is expected to be driven by an increased focus on a healthier lifestyle, as well as higher disposable income.
Over the forecast period, the Asia Pacific is expected to be one of the fastest-growing regional markets. Modernisation and the rising demand for on-the-go snacking options in emerging economies like China and India, along with a growing fitness trend, are driving the product demand in the Asia Pacific region. Changing consumer lifestyles as a result of the rising disposable income levels are also expected to fuel the industry growth in the Asia Pacific.
Protein Supplements: Market Segmentation
Protein supplements are concentrated protein sources derived from animals or plants, such as dairy, poultry, wheat, soybean, pea, and others. They are usually available as powders, bars, and ready-to-drink (RTD) liquids.
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By source, the market can be segmented into:
- Animal Based
- Casein
- Whey Protein
- Egg Protein
- Fish Protein Supplements
- Others
- Plant Based
- Soy Protein
- Pea Protein
- Pumpkin Seed Protein
- Others
Based on form, the industry is divided into:
- Powder
- Bars
- Ready-to-Drink
- Others
On the basis of application, the market is segmented into:
- Sports Nutrition
- Functional Food
- Others
By distribution channel, the market is categorised into:
- Supermarkets and Hypermarkets
- Drugstore
- Nutrition Store
- Online
- Others
The regional markets for protein supplements can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increased Health Awareness Among People to Bolster the Growth of the Global Market for Protein Supplements
The protein supplements industry is gaining traction as a result of growing health awareness and an increase in the number of fitness centres around the world. Over the forecast period, the rising product popularity among millennials, combined with their desire to improve their health through a well-balanced diet, is expected to drive up the demand for protein supplements. Due to shifting lifestyles, people are becoming more reliant on supplements to meet their regular nutritional needs, which is expected to boost the product demand further. The consumer awareness of food supplements is also expected to grow, as is the availability of world-class athletics and fitness infrastructure, high disposable incomes, and a favourable government outlook. These factors are expected to support the growth of the market in the coming years.
Following the COVID-19 pandemic outbreak, the demand for ready-to-drink (RTD) protein shakes increased dramatically as people started taking more protein supplements to support their immune systems. This trend is expected to persist in the forecast period as well.
Key Industry Players in the Global Protein Supplements Market
The report gives a detailed analysis of the following key players in the global protein supplements market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Glanbia PLC
- Nestlé S.A.
- lovate Health Sciences International Inc.
- The Hut.com Limited
- Ultimate Nutrition Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Source |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Protein Supplements Market Analysis
8.1 Key Industry Highlights
8.2 Global Protein Supplements Historical Market (2018-2023)
8.3 Global Protein Supplements Market Forecast (2024-2032)
8.4 Global Protein Supplements Market by Source
8.4.1 Animal Based
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 Casein
8.4.1.3.1.1 Historical Trend (2018-2023)
8.4.1.3.1.2 Forecast Trend (2024-2032)
8.4.1.3.2 Whey Protein
8.4.1.3.2.1 Historical Trend (2018-2023)
8.4.1.3.2.2 Forecast Trend (2024-2032)
8.4.1.3.3 Egg Protein
8.4.1.3.3.1 Historical Trend (2018-2023)
8.4.1.3.3.2 Forecast Trend (2024-2032)
8.4.1.3.4 Fish Protein Supplements
8.4.1.3.4.1 Historical Trend (2018-2023)
8.4.1.3.4.2 Forecast Trend (2024-2032)
8.4.1.3.5 Others
8.4.2 Plant Based
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Breakup by Type
8.4.2.3.1 Soy Protein
8.4.2.3.1.1 Historical Trend (2018-2023)
8.4.2.3.1.2 Forecast Trend (2024-2032)
8.4.2.3.2 Pea Protein
8.4.2.3.2.1 Historical Trend (2018-2023)
8.4.2.3.2.2 Forecast Trend (2024-2032)
8.4.2.3.3 Pumpkin Seed Protein
8.4.2.3.3.1 Historical Trend (2018-2023)
8.4.2.3.3.2 Forecast Trend (2024-2032)
8.4.2.3.4 Others
8.5 Global Protein Supplements Market by Form
8.5.1 Powder
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Bars
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Ready-to-Drink
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Protein Supplements Market by Application
8.6.1 Sports Nutrition
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Functional Food
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Others
8.7 Global Protein Supplements Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Drugstore
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Nutrition Store
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Protein Supplements Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Protein Supplements Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Protein Supplements Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Protein Supplements Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Protein Supplements Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Protein Supplements Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Glanbia PLC
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Nestlé S.A.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 lovate Health Sciences International Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 The Hut.com Limited
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Ultimate Nutrition Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Protein Supplements Market: Key Industry Highlights, 2018 and 2032
2. Global Protein Supplements Historical Market: Breakup by Source (USD Million), 2018-2023
3. Global Protein Supplements Market Forecast: Breakup by Source (USD Million), 2024-2032
4. Global Protein Supplements Historical Market: Breakup by Form (USD Million), 2018-2023
5. Global Protein Supplements Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Global Protein Supplements Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Protein Supplements Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Protein Supplements Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Global Protein Supplements Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Global Protein Supplements Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Protein Supplements Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Protein Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Protein Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Protein Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Protein Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Protein Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Protein Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Protein Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Protein Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Protein Supplements Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Protein Supplements Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Protein Supplements Market Structure
Key Questions Answered in the Report
In 2023, the global protein supplements market attained a value of nearly USD 23.93 billion.
The market is projected to grow at a CAGR of 8.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach nearly USD 49.20 billion by 2032.
The market is being driven by the growing health awareness among people, increase in the number of fitness centres around the world, rise in purchasing power, growing middle class population, and increasing consumption of processed food products.
The growing consumer awareness of the benefits offered by protein supplements supported by aggressive marketing strategies and the increasing product innovations by the manufacturers are the key trends guiding the market growth.
The major regions in the market are North America, Europe the Asia Pacific, Latin America, and the Middle East and Africa.
The leading forms of protein supplements in the market are powder, bars, and ready-to-drink, among others.
The major applications of protein supplements are sports nutrition and functional food, among others.
The significant distribution channels in the market are supermarkets and hypermarkets, drugstore, nutrition store, and online, among others.
The major players in the market are Glanbia PLC, Nestlé S.A., lovate Health Sciences International Inc., The Hut.com Limited, and Ultimate Nutrition Inc., among others.
Analyst Review
The global protein supplements market attained a value of nearly USD 23.93 billion in 2023, driven by the rising health consciousness among consumers. Aided by the rising demand for RTDs, the market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 8.4% to reach nearly USD 49.20 billion by 2032.
Based on sources, the market is bifurcated into animal based and plant based. By forms, the industry can be segmented into powder, bars, and ready-to-drink, among others. Based on applications, the market is categorised into sports nutrition and functional food, among others. On the basis of distribution channels, the industry is divided into supermarkets and hypermarkets, drugstore, nutrition store, and online, among others. The EMR report looks into the regional markets for protein supplements like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific. The major market players in the industry include are Glanbia PLC, Nestlé S.A., lovate Health Sciences International Inc., The Hut.com Limited, and Ultimate Nutrition Inc, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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