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United States Makeup Market Size, Share, Analysis, Trends: By Product: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
United States Makeup Market Outlook
The United States makeup market size was valued at USD 6.08 billion in 2023. The market is further projected to grow at a CAGR of 4.1% between 2024 and 2032, reaching a value of USD 8.76 billion by 2032.
Key Takeaways
- As per industry reports, the beauty market, including skincare, fragrance, makeup, and haircare, generated approximately USD 430 billion in revenue in 2022.
- As of 2022, there are 4,305 cosmetic and beauty products manufacturing brands in the US, a 3.4% increase from 4,164.
- As per industry reports, American women spend an average of USD 3,756 per year on beauty products and services, which aids in United States makeup market growth.
Nearly 20% of the global cosmetic market is made up of makeup, where makeup sales generate about USD 77.8 billion of the total USD 380.2 billion. This data is inclusive of sales in US, where, Sephora, Nordstrom Rack, Ulta, and Target are popular destinations for makeup shopping.
As per industry reports, women in the US spend just over USD 10 per day on beauty, with haircuts, makeup, and skincare being the top 3 spending categories. This showcases that the United States makeup market share has seen notable growth due to the importance of makeup in the beauty routines of American women.
Furthermore, sustainability and a focus on environmental impact have taken on urgency at major beauty players looking to appeal to an increasingly eco-conscious consumer base. Some brands, like L'Oréal and Estée Lauder, have announced goals to reach carbon neutrality, while others have begun innovating in more specific areas, like reusable packaging and refillable business models. Lime Crime is another brand known for its commitment to ethical sourcing and production, using post-consumer recycled and FSC certified materials, and never testing on animals.
Additionally, waterless beauty products are predicted to become the norm, transforming consumer expectations and industry norms toward a greener, more efficient future. Brands like Onélogy and Everist are pioneering waterless skincare solutions, emphasising better product performance.
Beauty brands are increasingly using artificial intelligence to hyper-personalise the consumer's online shopping experience. Brands like Dcypher Cosmetics use AI in their manufacturing process to create cosmetic products that match their consumers' preferences, while YSL launched its Rouge Sur Mesure device, an AI-powered at-home system that can create thousands of shades of lip colour with refillable cartridges.
Market Segmentation
United States Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- LVMH Moet Hennessy Louis Vuitton SA
- Revlon, Inc.
- Chanel Limited
- Groupe Clarins
- Coty Inc.
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application Area |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Makeup Market Overview
8.1 Key Industry Highlights
8.2 North America Makeup Historical Market (2018-2023)
8.3 North America Makeup Market Forecast (2024-2032)
9 United States Makeup Market Overview
9.1 Key Industry Highlights
9.2 United States Makeup Historical Market (2018-2023)
9.3 United States Makeup Market Forecast (2024-2032)
10 United States Makeup Market by Product
10.1 Powders
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Gels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lotions
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 United States Makeup Market by Application Area
11.1 Face
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lips
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Eyes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Nails
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 United States Makeup Market by Distribution Channel
12.1 Hypermarkets/Supermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online Retail Stores
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 United States Makeup Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Natura &Co (Avon Products, Inc.)
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 LVMH Moet Hennessy Louis Vuitton SA
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Revlon, Inc.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Chanel Limited
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Groupe Clarins
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Coty Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 HB USA Holdings, Inc.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 KIKO S.p.A.
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Makeup Market: Key Industry Highlights, 2018 and 2032
2. United States Makeup Market: Key Industry Highlights, 2018 and 2032
3. United States Makeup Historical Market: Breakup by Product (USD Billion), 2018-2023
4. United States Makeup Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. United States Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
6. United States Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
7. United States Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2024-2032
8. United States Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. United States Makeup Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United States Makeup Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. Major Exporting Countries by Value
12. Major Importing Countries by Value
13. Major Exporting Countries by Volume
14. Major Importing Countries by Volume
15. United States Makeup Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 6.08 billion.
The market is expected to grow at a CAGR of 4.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 8.76 billion by 2032.
The market is being driven due to the availability of wide range of makeup products rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
Key trends aiding the market expansion include influx of social media, the rising adoption of cosmetics made of vegan ingredients, and a growing number of men and younger generation using cosmetics.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), LVMH Moet Hennessy Louis Vuitton SA, Revlon, Inc., Chanel Limited, Groupe Clarins, Coty Inc., HB USA Holdings, Inc., and KIKO S.p.A., among others.
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