Reports
Sale
Latin America Makeup Market Size, Share, Growth, Analysis: By Product: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Latin America Makeup Market Outlook
The Latin America makeup market size was valued at USD 3.41 billion in 2023. The market is further projected to grow at a CAGR of 5.5% between 2024 and 2032, reaching a value of USD 5.53 billion by 2032.
Key Takeaways
- Latin shoppers make up approximately 14.1% of select beauty consumers. Interestingly, they account for 18.5% of select beauty spending.
- According to Mintel, Latinx women alone spent more than USD 2 billion on makeup products in 2019, accounting for 18 percent of total spend.
- As per industry reports, key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., HB USA Holdings, Inc., Chanel Limited, and Natura & Co.
The market is growing due to the rising demand for multifunctional cosmetic products and increasing consumer awareness of the benefits of vegan and naturally sourced ingredients. Additionally, the focus of market players in the market is on various factors such as the region's historically young population profile, which is beginning to transition to mid-age, the increased purchasing power, and high need for makeup by this target. The continued shift of women into the workforce and the growing popularity of using makeup products of vivid tones and inclusive shade ranges among Brazilians are also driving the Latin America makeup market growth.
Latin Americans' growing popularity of vitamin-enriched nail care products and facial foundations to get added self-care is also contributing to the market growth. The market is also witnessing a growing number of men consumers using cosmetics made of naturally sourced ingredients and the growing popularity of beauty fashion shows.
Furthermore, social media influencers are playing a significant role in raising brand credibility and generating trial for new products, and digital tools where consumers can try makeup products safely and try out different looks are increasing the Latin America makeup market share. Moreover, the increasing adoption of e-commerce has led to a surge in online sales of cosmetics and personal care products.
The demand for powder, gel, and lotion-based products is driven by the need for a matte finish, lightweight, natural finish, and ease of application. In-Cosmetics Latin America, a leading trade show for the personal care industry, showcased several new powder products in 2018, including a neck and décolleté lotion featuring Megassane, a skin tone highlighter and Neurophroline, an overall skin stress control. In addition, Beraca presented Tucumã butter, a natural, efficient alternative to silicones in skin care formulations, demonstrating the growing demand for organic ingredients in lotion-based products.
Market Segmentation
Latin America Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Country
- Brazil
- Mexico
- Argentina
- Others
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- HB USA Holdings, Inc.
- Chanel Limited
- Natura &Co.
- Mary Kay Inc.
- Oriflame Cosmetics SA
- Revlon, Inc.
- Groupe Clarins
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Application Area |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Makeup Market Overview
8.1 Key Industry Highlights
8.2 Global Makeup Historical Market (2018-2023)
8.3 Global Makeup Market Forecast (2024-2032)
8.4 Global Makeup Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Latin America Makeup Market Overview
9.1 Key Industry Highlights
9.2 Latin America Makeup Historical Market (2018-2023)
9.3 Latin America Makeup Market Forecast (2024-2032)
10 Latin America Makeup Market by Product
10.1 Powders
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Gels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lotions
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Latin America Makeup Market by Application Area
11.1 Face
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lips
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Eyes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Nails
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 Latin America Makeup Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Latin America Makeup Market by Country
13.1 Brazil
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mexico
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Argentina
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 HB USA Holdings, Inc.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Chanel Limited
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Natura &Co.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Mary Kay Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Oriflame Cosmetics SA
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Revlon, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Groupe Clarins
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Makeup Market: Key Industry Highlights, 2018 and 2032
2. Latin America Makeup Market: Key Industry Highlights, 2018 and 2032
3. Latin America Makeup Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Latin America Makeup Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Latin America Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
6. Latin America Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
7. Latin America Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Latin America Makeup Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Latin America Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
10. Latin America Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Latin America Makeup Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 3.41 billion.
The market is expected to grow at a CAGR of 5.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 5.53 billion by 2032.
The market is being driven due to the availability of wide range of makeup products rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
Key trends aiding the market expansion include influence of social media, the rising adoption of colour cosmetics made of vegan ingredients, and a growing number of men consumers using cosmetics.
Countries considered in the market are Brazil, Mexico, and Argentina, among others.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., HB USA Holdings, Inc., Chanel Limited, Natura &Co., Mary Kay Inc., Oriflame Cosmetics SA, Revlon, Inc., and Groupe Clarins, among others.
Purchase Options 10% off
Call us
Purchase Full Report
Mini Report
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER