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Vietnam Hospitality Market Report Overview
The Vietnam hospitality market reached a value of USD 6.95 Billion in 2025 and is projected to expand at a CAGR of around 12.30% during the forecast period of 2026-2035. Vietnam's record 21.2 million international visitors in 2025, accelerating expansion by international hotel chains including Accor, Marriott, and IHG, government visa liberalisation, and rising domestic travel are fuelling strong hospitality market growth. The market is expected to reach USD 22.17 Billion by 2035.
Key Market Trends and Insights
- The Southeast region is expected to record a CAGR of approximately 12.5% over the forecast period. It is essentially reflecting its dominant 51.47% share of Vietnam hospitality market revenue in 2025, anchored by Ho Chi Minh City's approximately 80% hotel occupancy in late 2025 and sustained investment from Marriott, Accor, and IHG.
- The Chain Hotels segment is expected to exhibit a CAGR of approximately 12.8% over the forecast period. It is driven by the active pipeline expansion from the international brands across regions like Ho Chi Minh City, Hanoi, Da Nang, and coastal resort destinations, and growing preference for branded hotel loyalty programmes.
- The Luxury Hotels segment is anticipated to register a CAGR of approximately 13.4% during the forecast period. It is reflecting the fastest-growing accommodation segment in Vietnam as Accor, Marriott, IHG, and Hilton expand upscale and luxury inventory.
Market Size & Forecast
- Market Size in (2025): USD 6.95 Billion
- Projected Market Size in (2035): USD 22.17 Billion
- Compound Annual Growth Rate (CAGR) (2026-2035): 12.30%
Compound Annual Growth Rate
12.3%
Value in USD Billion
2026-2035
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| Vietnam Hospitality Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 6.95 |
| Market Size 2035 | USD Billion | 22.17 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 12.30% |
| CAGR 2026-2035 - Market by Segment | Service Apartments | 14.0% |
| CAGR 2026-2035 - Market by Type | Chain Hotels | 14.2% |
| CAGR 2026-2035 - Market by Region | Southeast | 13.5% |
| 2025 Market Share by Region | Mekong River Delta | 12.9% |
Key Trends and Recent Developments
The Vietnam hospitality market is experiencing one of its strongest ever expansion periods, with record international arrivals in 2025 and Q1 2026, a landmark luxury and upscale hotel opening pipeline from global chains, and accelerating investment from both international brands and domestic Vietnamese operators.
Vietnam had recorded 6.76 million international visitors in Q1 of the year 2026, the highest quarterly figure ever, with January of 2026 delivering 2.5 million arrivals, the highest monthly figure. South Korea was the largest source market, followed by China and India. Record Q1 2026 arrivals drove elevated hotel occupancy and average daily room rates across Vietnam's major hospitality destinations.
Accor S.A. had initially opened the 241-room Fairmont Hanoi in February 2026 in the Hanoi's historic Old Quarter, marking Fairmont's first Vietnam property as part of Accor's accelerated Vietnam expansion strategy, which also includes a luxury project in Hai Phong combining hotel keys and serviced apartments to capture corporate demand.
Marriott International Inc. had opened an Autograph Collection resort in Can Tho, Mekong Delta in late 2025, its first Mekong region entry. It was reflecting the international hospitality investment expanding beyond Vietnam's gateway cities. Marriott is also progressing the 494-room Co Loa Marriott Hotel in Hanoi and Ritz-Carlton properties in Ho Chi Minh City.
Vingroup JSC (Vinpearl) announced significant smart room technology investment across its resort portfolio in May 2025 to enhance personalised guest experiences and operational efficiency, reflecting Vinpearl's strategy to compete with international chains in the premium and luxury segments through technology-enabled service delivery.
Chain Hotels - Fastest-Growing Type Through International Brand Expansion and Pipeline Growth
Chain Hotels are the fastest-growing accommodation type in Vietnam, with Accor, Marriott, IHG, Hilton, and The Ascott Limited expanding their portfolios across Hanoi, Ho Chi Minh City, Da Nang, Ha Long Bay, coastal resort destinations, and into the Mekong Delta and emerging industrial hubs such as Hai Phong.
Luxury Hotels - Fastest-Growing Segment at 13.35% CAGR Through Upscale Expansion
Luxury Hotels are the fastest-growing Vietnam hospitality segment at 13.35% CAGR, driven by high-spending international visitor demand, growing domestic luxury leisure travel, and hotel development by Accor (Fairmont, Sofitel), Marriott (Autograph Collection, Ritz-Carlton), and IHG across Ho Chi Minh City, Hanoi, and the South Central Coast.
Independent Hotels - Dominant Accommodation Type at 69.88% Market Share
Independent Hotels hold the dominant Vietnam hospitality market share at 69.88% in 2025, reflecting the fragmented hotel landscape and the strong presence of locally owned and boutique properties. Independent hotels are prevalent in budget, economy, and mid-range segments, with A25 Hotel Group, H&K Hospitality, and Mường Thanh Hospitality serving domestic and mid-scale travel.
Mid and Upper Mid-Scale Hotels - Dominant Segment by Revenue at 48.79%
Mid and Upper Mid-Scale Hotels are the dominant Vietnam hospitality segment at 48.79% of revenue in 2025, supported by domestic business travel, mid-price international visitors, and MICE demand in Hanoi, Ho Chi Minh City, and Da Nang. Mường Thanh Hospitality, Vietnam's largest domestic hotel chain, operates predominantly in this segment.
Southeast Region - Dominant Hospitality Region Through Ho Chi Minh City's Hotel Performance
The Southeast is the dominant Vietnam hospitality region, anchored by Ho Chi Minh City's approximately 80% hotel occupancy in late 2025. Ho Chi Minh City attracts the largest share of international business and leisure arrivals, commands the highest average daily room rates, and hosts the greatest concentration of international chain hotels in Vietnam.
Vietnam Hospitality Industry Segmentation
“Vietnam Hospitality Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Chain Hotels
- Independent Hotels
Key Insight: Independent Hotels lead by volume at 69.88% market share through a fragmented landscape of locally owned properties. Chain Hotels are the fastest-growing type through international brand pipeline expansion across Vietnam's gateway cities and resort destinations.
Market Breakup by Segment
- Service Apartments
- Budget and Economy Hotels
- Mid and Upper Mid-Scale Hotels
- Luxury Hotels
Key Insight: Mid and Upper Mid-Scale Hotels lead by revenue at 48.79% market share. Luxury Hotels are the fastest-growing segment at 13.35% CAGR. Service Apartments are growing through long-stay corporate demand. Budget and Economy Hotels serve price-sensitive travel.
Market Breakup by Region
- Southeast
- Red River Delta
- Mekong River Delta
- South Central Coast
- Others
Key Insight: Southeast is the dominant region at 51.47% of market revenue, anchored by Ho Chi Minh City. Red River Delta is the second largest through Hanoi's international and business travel demand. South Central Coast is the fastest growing through Da Nang and coastal resort expansion. Mekong River Delta grows through eco-tourism.
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Vietnam Hospitality Market Share
By Type, Independent Hotels dominate Vietnam hospitality by volume while Chain Hotels are the fastest-growing type
Independent Hotels account for 69.88% of Vietnam hospitality market share in 2025, reflecting the fragmented accommodation landscape. Chain Hotels are expanding rapidly with Accor, Marriott, IHG, Hilton, and The Ascott Limited adding significant new inventory.
The chain hotel expansion is reshaping Vietnam's competitive landscape, with Accor's Fairmont Hanoi, Marriott's Autograph Collection Can Tho, and IHG's coastal properties representing the breadth of international chain investment. Record international arrivals in 2025 and Q1 2026 are accelerating chain hotel demand across Vietnam.
By Segment, Mid and Upper Mid-Scale Hotels lead Vietnam hospitality by revenue while Luxury Hotels are the fastest-growing segment
Mid and Upper Mid-Scale Hotels lead Vietnam hospitality at 48.79% segment revenue share, driven by domestic business travel, mid-price international visitors, and MICE demand in Ho Chi Minh City, Hanoi, and Da Nang. Service Apartments grow through long-stay corporate demand. Mường Thanh Hospitality operates predominantly in the mid-scale segment.
Luxury Hotels are the fastest-growing segment at 13.35% CAGR through international brand investment, driven by Vietnam's record 21.2 million international visitors in 2025, growing domestic high-income travel, and luxury resort development along the South Central Coast. Budget and Economy Hotels serve price-sensitive domestic travel.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Vietnam Hospitality Market Regional Analysis
Vietnam is one of Asia Pacific's fastest-growing hospitality markets, driven by record international arrivals, accelerating international brand hotel pipelines, and government visa liberalisation
The Vietnam hospitality market operates within the broader Asia Pacific hospitality market. Vietnam achieved record 21.2 million international visitors in 2025, with Q1 2026 delivering 6.76 million visitors. Vietnam's tourism sector targets 35 million international visitors and 160 million domestic visitors by 2030, and the WTTC projected Vietnam's travel and tourism sector to contribute a historic 770.8 trillion dong to the economy in 2024.
Vietnam's visa liberalisation reforms and expanding direct air connectivity are improving accessible tourism supply, with the country handling over 83 million aviation passengers in 2025 and international traffic exceeding 46 million. Investment is expanding beyond established gateway cities, with the Mekong Delta, Hai Phong, and coastal resort destinations emerging as new hotel investment frontiers.
Competitive Landscape
The Vietnam hospitality market is contested by international chain hotel companies and major domestic operators. International brand expansion from Accor, Marriott, IHG, and Hilton drives premium and luxury segment growth, while domestic operators including Vinpearl and Mường Thanh Hospitality compete in mid-scale and mass tourism segments.
Accor S.A.
Founded in 1967 and headquartered in Paris, Accor S.A. is a leading global hospitality group and one of the most active international operators in Vietnam, operating Fairmont, Sofitel, Novotel, Mercure, ibis, and Pullman brands. In February 2026, Accor opened the 241-room Fairmont Hanoi in the historic Old Quarter, Fairmont's first Vietnam property, and signed a luxury project in Hai Phong combining hotel keys and serviced apartments.
Vingroup JSC (Vinpearl)
Vingroup JSC, headquartered in Hanoi, is Vietnam's largest conglomerate and operates Vinpearl, the country's largest domestic hotel and resort brand, with over 45 properties across Phu Quoc, Nha Trang, Da Nang, Ha Long, and Hoi An. In May 2025, Vinpearl announced significant smart room technology investment to enhance personalised guest experiences and compete with international brands.
Marriott International, Inc.
Founded in 1927 and headquartered in Bethesda, Maryland, Marriott International Inc. is the world's largest hotel company with an active Vietnam expansion pipeline. In late 2025, Marriott opened an Autograph Collection resort in Can Tho, its first Mekong Delta property. Marriott is also progressing the 494-room Co Loa Marriott Hotel in Hanoi and Ritz-Carlton properties in Ho Chi Minh City.
Mường Thanh Hospitality
Mường Thanh Hospitality is Vietnam's largest domestic hotel chain, operating over 60 hotels across more than 40 provinces and cities. Headquartered in Hanoi, Mường Thanh serves mid-scale and upper mid-scale travellers with 4-star and 5-star hotels across gateway cities, coastal resort destinations, and regional provincial capitals.
Other key players in the market include InterContinental Hotels Group PLC, Diamond Bay Resort & Spa, A25 Hotel Group, H&K Hospitality, The Ascott Limited, and Hilton Worldwide Holdings Inc., among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Findings from the Vietnam Hospitality Market Report
- Comprehensive analysis of the Vietnam hospitality market from 2019 to 2035, covering type, segment, and regional dimensions
- Segment breakdowns across chain and independent hotel types; service apartments, budget and economy, mid and upper mid-scale, and luxury hotel segments; and Southeast, Red River Delta, Mekong River Delta, South Central Coast, and other Vietnam regions
- Competitive benchmarking of Accor S.A., Vingroup JSC (Vinpearl), Marriott International Inc., and Mường Thanh Hospitality covering Vietnam market activities, brand portfolios, and strategic competitive positioning
- Analysis of Vietnam's record 6.76 million Q1 2026 visitor arrivals, Accor's Fairmont Hanoi opening in February 2026, Marriott's Autograph Collection Can Tho, and Vinpearl's smart room technology investment through 2035
- Strategic insights for hotel operators, investors, and hospitality developers on Vietnam's 35 million visitor target by 2030, luxury segment growth opportunity, South Central Coast expansion, and Mekong Delta hotel investment
Why Choose Expert Market Research?
- Hotel operators, real estate investors, and hospitality developers in Vietnam rely on our market intelligence for market sizing, segment analysis, and investment decisions.
- Every report draws on experienced hospitality analysts with deep knowledge of Vietnam tourism policy, international chain hotel dynamics, and domestic operator competition.
- Whether sizing a hotel segment, evaluating a regional expansion, or benchmarking competitor strategies in Vietnam, our research provides the specific intelligence the market requires.
- Coverage is tailored: a specific hotel type, segment analysis, regional deep-dive, or competitive benchmarking can be addressed through customised research options.
Call to Action
Our full report for 2026-2035 delivers the market data, competitor analysis, and investment intelligence to capture Vietnam's rapidly growing hospitality opportunity. Reach out to our team to access the complete report or request a customised version.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 6.95 Billion.
The market is estimated to grow at a CAGR of 12.30% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 22.17 Billion by 2035.
The market is being driven by rising disposable income, rapid urbanisation, and the country’s thriving tourism sector.
The key trends aiding the hospitality market in Vietnam include rising business tourism and the emergence of smart hotel concepts.
The major regions considered in the market are Southeast, Red River Delta, Mekong River Delta, and South Central Coast, among others.
The different segments based on types include chain hotels and independent hotels.
The major players in the market are Accor S.A., Vingroup JSC (Vinpearl), InterContinental Hotels Group PLC, Marriott International, Inc., Muong Thanh Hospitality, Diamond Bay Resort & Spa, A25 Hotel Group, H&K Hospitality, The Ascott Limited, and Hilton Worldwide Holdings Inc., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Segment |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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