Vietnam MICE Tourism Market Size and Share Outlook: Forecast Trends and Growth Analysis Report (2026-2035)

Vietnam MICE Tourism Market Growth

The Vietnamese government, in collaboration with local tourism boards, offers various incentives and assistance to encourage international meetings. These incentives encompass financial support, promotional aid, and simplified procedures for organising events. Vietnamese businesses and multinational corporations operating in Vietnam are progressively involved in organising and attending meetings, which is boosting the need for top-notch meeting venues and services.

Moreover, meeting venues come fully equipped with state-of-the-art audiovisual technology, such as high-definition video conferencing tools, projectors, and sound systems, to elevate the meeting experience. The emergence of hybrid meeting models, which integrate both in-person and virtual attendance, provides increased flexibility and wider participation, particularly in a post-pandemic era.

In the initial three months of 2024, Saigontourist Travel, a Vietnam-based travel company, catered to over 12,000 MICE tourists, both domestic and foreign. Approximately half of them, totaling 6,000 individuals from 50 delegations, visited Ho Chi Minh City. Ho Chi Minh City in Vietnam was awarded the title of "Asia's Best MICE Destination" for the fourth consecutive year at the 4th annual World MICE Awards gala ceremony in Berlin on March 6, 2024. Additionally, Hoi An ancient city in the central province of Quang Nam was also acknowledged as the top destination for business travellers in Asia.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Vietnam MICE Tourism Industry Segmentation

Vietnam MICE Tourism Market Share

Based on the event type, the market is segmented into meetings, incentives, conventions, and exhibitions. The meetings segment holds a substantial share of the market as the region offers a wide range of contemporary meeting venues, such as cutting-edge convention centres, hotels, and resorts that are furnished with state-of-the-art technology and facilities to cater to meetings of various scales. Numerous locations provide adaptable meeting spaces that can be tailored to suit a variety of meeting formats, ranging from intimate corporate events to grand international conferences.

Incentives and conventions are expected to witness a healthy growth in the forecast period, growing at CAGR of 5.4% and 4.6%, respectively, during 2026-2035. This growth can be attributed to rising business travel and the growing focus on research and insight sharing by corporations.

Leading Companies in the Vietnam MICE Tourism Market

Major market players are investing heavily in smart and cutting-edge technologies to gain a competitive edge

• EXO Travel Co. Ltd.
• ACT Travel
• Asia Top Travel Co.
• Vietnam MICE Travel Co., Ltd.
• Vietnam Alive Travel
• Others