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Nestlé Launches the Harvest Gourmet Incredible Burger

Nestlé Launches the Harvest Gourmet Incredible Burger


In October 2019, Nestlé (SIX: NESN) introduced Harvest Gourmet Incredible Burger, a plant-based product, which offers delicious taste and juicy texture along with a similar cooking experience to that of a meat burger, further providing nutritional benefits of plant-based proteins.

These new burgers are prepared by blending natural plant extracts, that is, beetroot, carrot, and capsicum, and also involve the use of proprietary techniques to imitate the juicy texture of a beef burger.

Nestlé S.A. is a leading food and drink processing company. Nestlé’s products include baby food, breakfast cereals, coffee and tea, confectionery, dairy products, medical food, bottled water, ice cream, frozen food, pet foods, and snacks. It is one of the largest food companies in the world, having more than 2000 brands ranging from global icons to local favourites.

As consumers are seeking different ways to enjoy and balance their protein intake and eat more meat-free meals, Nestlé’s Harvest Gourmet Incredible Burger provides them with high protein and fibre without compromising on flavour, texture, or cooking experience. These burgers underline Nestlé’s increased focus on producing tasty, authentic plant-based food.

The launch took place after Nestlé announced its aim to achieve zero net greenhouse gas emissions by 2050, including offering more plant-based food and beverages in September 2019. The company is expanding its plant-based food range in the United States, its largest market, and in Switzerland, its home country. This step is part of the company’s efforts to speed up the transformation of its portfolio with innovative and sustainable products. While in the US, Sweet Earth Foods has announced the launch of its latest products, the Awesome Burger and Awesome Grounds, in Switzerland, Nestlé has introduced its Garden Gourmet Incredible Burger and the new Garden Gourmet Incredible Mince, adding to the already expanding Garden Gourmet range in Switzerland. The products deliver on the taste and texture of beef with the environmental as well as nutritional benefits offered by plant-based proteins.

In Oct 2019, Nestlé developed ‘PB triple play’ - an entirely plant-based ‘bacon cheeseburger.’ The company, by developing vegan alternatives to cheese and bacon, is set to complement its existing plant-based burger patties range. With this launch, Nestlé has become the first food and beverage company to produce and develop all three essential elements for a sustainable plant-based ‘bacon cheeseburger’, thus fulfilling the increasing demand for vegan products as well as fulfilling company’s vision to achieve sustainable development.

With the announcement to achieve zero net greenhouse gas emissions by 2050, Nestlé has accelerated its climate change efforts. Nestlé has aligned its goals with science-based targets to keep the temperature increase below 2°C over the past four years. The company is determined to play a significant role in tackling climate change. In the next two years, the company will lay out a time-bound plan, which includes interim targets consistent with the 1.5°C path. It has decided to review its progress annually to ensure it is on track, further achieving its ambition to promote sustainable product development.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

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