Key Players include The Kraft Heinz Company, General Mills, Inc., Frito-Lay North America, Inc., Wise Foods, Inc., Nurture Inc, and Kellogg's, among others.
The global puffed food market is being supported by the growth of the puffed snacks market, which is further expected to grow at a CAGR of 7% in the forecast period of 2022-2027.
Puffing of food is done by using high temperature, pressure, or extrusion. In the puffing process, the expansion of seed is carried out, and at that period, the vapour pressure escapes through the micropores of the grain structure due to high pressure or thermal gradient. There are different puffing methods, viz. dry heat, sand and salt-treated, hot air popping, gun puffing, popping in hot oil, and microwave heating. A wide range of cereals and millets are used for puffing, such as rice, wheat, corn, sorghum, and ragi.
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Puffed food has a primary role in human consumption. Consumer demand is increasing for puffed foods due to various health benefits such as weight loss, therefore increasing the market share of the puffed food market. The growing demand for flavour food products is expected to increase the puffed food market over the forecast period. Consumers believe in ready to eat products that have high nutrients like popcorns and cheetos. The growth of puffed food market can be attributed to the shift in consumer demand for various flavours and nutritious food.
Headquarters: Chicago, Illinois, United States
Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest globally, with over USD 26.0 billion in annual sales as of 2020. In addition to Kraft and Heinz, over 20 other brands are part of the company's profile, including Boca Burger, Gevalia, Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Planters, Primal Kitchen, and Wattie's, eight of which have total individual sales of over USD 1 billion. The products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
Headquarters: Minneapolis, Minnesota, United States
General Mills, Inc. is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis, often nicknamed "Big G". The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms.
Headquarters: Plano, Texas, United States
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavoured snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps (in the United Kingdom and Ireland).
Headquarters: Berwick, Pennsylvania, United States
Wise Foods, Inc. is a company based in Berwick, Pennsylvania, that makes snacks and sells them through retail food outlets in 15 eastern seaboard states, as well as Vermont, Ohio, West Virginia, Kentucky, Tennessee, and Washington, DC. Best known for its several varieties of potato chips. Wise also offers Cheez Doodles, bagged popcorn, tortilla chips, pork rinds, onion rings, Dipsy Doodle chips, Nacho Twisters, Quinlan brand pretzels, and French onion and nacho cheese dips. In 2012, Wise Foods was acquired by the Mexican company Arca Continental.
Headquarters: Battle Creek, Michigan, United States
Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets its products by several well-known brands, including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
Kellogg's products are manufactured and marketed in over 180 countries. Its largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its United Kingdom headquarters.
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