Key Companies in the Global Automotive Wrap Films Market Leading Vehicle Customisation

3M Company, AXEVINYL Industrial Co. Ltd., Avery Dennison Corporation, and HEXIS S.A.S., among others, are the major players in the global market for automotive wrap films.

As per the analysis by Expert Market Research, the global automotive wrap films market is expected to grow in the forecast period of 2023-2028, owing to the growing demand for customisation in vehicles.

The increasing trend of personalised vehicles and the adoption of new designs have a positive impact on the industry. The modernisation of lifestyles has led to an increasing demand for customisations in car products, which is thus leading to the growth of the automotive wrap films market. Also, car racing events and the integration of electric vehicles are predicted to improve the market in the forecast period.

In terms of market share for automotive wrap films, North America dominates the global market. This is because early modernisation and the high rate of adoption of new technology have favourably impacted the strong demand for automotive customisation. Wrapped cars are frequently used for advertisements and promotions to reach a broad audience. Through global positioning satellite tracking systems, which provide comprehensive information about the vehicle, the effectiveness of such promotions are evaluated. This has ultimately led to the region's extensive use of these films for mobile marketing.

In May 2020, the company 3M entered into a three-year collaboration agreement with Wrapmate, which is a digital platform for graphics projects. This was carried out to aid companies in enhancing their marketability within the printing, sign-making, and vehicle graphics sectors. The initial six-month collaborative arrangement, has been extended by this cooperative agreement. Customers will have access to a one-stop shop network of experts and resources on a worldwide level.

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Top 4 Global Automotive Wrap Film Companies:

3M Company

The company applies science in collaborative ways to improve the lives of people. The company 3M supplies products to various industries like automotive, energy, health care, consumer products, and manufacturing. It has 1,566 films and sheeting products such as window films, vehicle wraps and trims, reflective transfer films, and graphic films, among other products.

AXEVINYL Industrial Co. Ltd.

The company specialises in the manufacturing of various colourful car wrap vinyl, self-adhesive vinyl, and car stickers. They have networks in the regions of North America, South America, Western Europe, and many more across the world for the export of their products.

Avery Dennison Corporation

Avery Dennison is a material sciences and manufacturing company specialising in the manufacturing and designing of a variety of functional products. The products designed by the company are used in almost every major industry. They have in-depth expertise in innovative products and delivering intelligent solutions. They operate in 180+ locations across the globe.

HEXIS S.A.S.

HEXIS, a manufacturer of adhesive films, is the provider of PVC films in the field of visual communication, which are designed for large format digital printing or computer-assisted cutting. They have a wide variety of products like wrap vinyl, plotter vinyl, laminates, displays, digital printing media, and application tapes, among others. The company manufactures wrap vinyl with three filters: cast polymeric PVC, cast vinyl, and multi-layered. HEXIS has established a network of independent distributors across 50 countries and more.