Global Face Wash Market is Expected to Grow at a CAGR of 5% in the Forecast Period of 2024-2032

The global face wash market is dominated by the Asia Pacific region. The region is expected to grow at a robust rate in the forecast period due to the increasing disposable income of consumers and a large number of working women entering the consumer domain. The growing pollution levels are also aiding the market as people are becoming increasingly concerned about the harmful effects of the pollution on their skin health. Europe and North America are also significant regions in the market due heightened awareness about healthy facial skin in the regions. The Middle East and Africa region, meanwhile, is also anticipated to have a swift growth in the forecast period owing to the greater availability of products.

The increasing awareness regarding healthy facial skin and the growing use of mobiles, e-commerce, and third-party websites have been the key driving forces for the growth of the market. Sales of the products have skyrocketed owing to the use of various types of distribution channels by the key players such as drugstores, department stores, hypermarkets, convenience stores, and others, which has eventually led to the growth of the overall market.

In September 2018, Godrej Consumer Products Limited (NSE: GODREJCP) announced its new line of male grooming products, including the newly added Cinthol men’s face wash, along with other grooming products. Such developments are expected to be a growth factor for the overall face wash market. Other key players have also been cashing in on the growing male grooming market by launching face wash products specifically targeted towards male consumers like Pond’s Men and Doves’ Men+ lines by Unilever (NYSE: UL).

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Market Analysis by Type, Product Type for Specific Skin, and Region:

• The market on the basis of type can be divided into gel, cream, powder, and foam.

• Based on product type for specific skin, the industry can be divided into dry skin, oily skin, anti-acne, normal skin, combination skin, and sensitive skin.

• The regional markets for face wash include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report

• The increasing awareness regarding healthy skin and the effects of pollutants have led to the growth in the market.

• The increasing affordability of products due to the rising disposable income of consumers has propelled the growth of the market.

• The growing use of social media platforms such as YouTube for advertisements and celebrity endorsements have been a major driving factor for the market growth.

• The growing shift towards organic products made of natural ingredients is leading to the overall growth of the market.

• The market is also being propelled forward by the launch of specialised products by the key players in the industry.

Key Offerings of the Report:

• The EMR report gives an overview of the global face wash market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, product types for specific skin, and major regions of face wash.

• The market report also analyses the trade data by covering the major importing and exporting countries.

• It analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global face wash market are Procter & Gamble Home Products Private Limited, Unilever Limited, L’Oreal S.A, Godrej Consumer Products Limited, Himalaya Drug Company Private Limited, and Shiseido Co. Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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