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The global face wash market is dominated by the Asia Pacific region. The region is expected to grow at a robust rate in the forecast period due to the increasing disposable income of consumers and a large number of working women entering the consumer domain. The growing pollution levels are also aiding the market as people are becoming increasingly concerned about the harmful effects of the pollution on their skin health. Europe and North America are also significant regions in the market due heightened awareness about healthy facial skin in the regions. The Middle East and Africa region, meanwhile, is also anticipated to have a swift growth in the forecast period owing to the greater availability of products.
The increasing awareness regarding healthy facial skin and the growing use of mobiles, e-commerce, and third-party websites have been the key driving forces for the growth of the market. Sales of the products have skyrocketed owing to the use of various types of distribution channels by the key players such as drugstores, department stores, hypermarkets, convenience stores, and others, which has eventually led to the growth of the overall market.
In September 2018, Godrej Consumer Products Limited (NSE: GODREJCP) announced its new line of male grooming products, including the newly added Cinthol men’s face wash, along with other grooming products. Such developments are expected to be a growth factor for the overall face wash market. Other key players have also been cashing in on the growing male grooming market by launching face wash products specifically targeted towards male consumers like Pond’s Men and Doves’ Men+ lines by Unilever (NYSE: UL).
Market Analysis by Type, Product Type for Specific Skin, and Region:
Key Findings of the Report
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The major players in the global face wash market are Procter & Gamble Home Products Private Limited, Unilever Limited, L’Oreal S.A, Godrej Consumer Products Limited, Himalaya Drug Company Private Limited, and Shiseido Co. Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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