Global Automotive Noise, Vibration, and Harshness (NVH) Materials Market to Reach a Value of USD 25.89 Billion by 2032, Driven by the Rising Demand for Luxury Vehicles

The market growth of automotive noise, vibration, and harshness (NVH) materials can be attributed to the increasing demand for fuel-efficient vehicles, diversification of automobiles, and the growing ecological specifications in the automotive sector. With the increasing demand for luxury and high-end vehicles, optimal noise insulation is increasingly becoming integral.

As electric vehicles are gaining popularity across the globe, the demand for NVH materials that solve even the slightest NVH issues is growing. The development of innovative automotive noise, vibration, and harshness (NVH) solutions to reduce harshness effects and structure-borne noises is expected to propel the market.

Moreover, the increasing focus on comfortability, reliability, cost-efficiency, safety, and durability of passenger vehicles is anticipated to provide further impetus to the market for NVH materials in the forecast period.

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The DOW Chemical Company (NYSE: DOW) announced the launch of MobilityScience™ Studios in August 2021. This would support the development of innovative transportation technologies focused on acoustic and powertrain solutions for the rising applications.

Such innovations would enable the company to develop customised noise, vibration, and harshness (NVH) solutions for any specifications. The studios would have access to the company’s elastomers, resins, polyurethane foams, coatings materials, and speciality chemicals to improve the acoustic performance of its materials. This would also enable the company to create acoustic materials in accordance with consumers’ requirements across applications and frequencies to solve the challenges associated with NVH materials. Hence, the increasing innovations by the leading companies are positively impacting the market growth.

Market Analysis by Type, Application, End-Use, and Region:

• The types of the materials can be divided into engineering resins, thermoplastic polymers, rubber, polypropylene, textile materials, fibreglass, mixed textile fibre, polyester fibre, textile materials (synthetic), and textile materials (cotton).

• Based on application, the industry can be divided into wheels, floor module, damper, insulation, trunk module, absorption, insulator and absorber, damper, wheel arches, cockpit module, roof module, engine casing and bonnet liners.

• These materials find extensive end-uses in light commercial vehicles, passenger vehicles, and heavy commercial vehicles.

• The regional markets can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Key Findings of the Report:

• The rapid growth of automobiles and the expansion of the automotive sector are propelling the market growth.

• The growing utilisation of the materials in passenger cars and commercial vehicles is aiding the growth of the market.

• The market growth is further being driven by the introduction of various stringent government initiatives regarding automobile and road safety.

• The market growth can be attributed to the increasing demand for rubber as an automotive NVH material owing to its high heat, density, weather resistance, and vibration, among others.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for automotive noise, vibration, and harshness (NVH) materials for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the types, applications, end-uses, and major regions.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global automotive noise, vibration, and harshness (NVH) materials market are Sumitomo Riko Company Limited, BASF SE, 3M Company, The DOW Chemical Company, Covestro AG, Huntsman international LLC, Borgers SE & Co. KGaA, Bocholt, Eagle Industries Inc., and Roush Enterprises, Inc, among others. 
The comprehensive report by EMR looks into the market share, vcapacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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