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The Asia Pacific region is the leading regional market for beer worldwide. This can be attributed to the rising innovation and premiumisation of beer in the region. The major producers of beer are the United States, China, Mexico, Brazil, and Germany. Germany celebrates the world’s largest beer festival, popularly known as Oktoberfest. The festival is a 16 to 18-day folk festival, which begins late September in Munich and is a lucrative occasion for the beer market growth in the country.
The beer market is also witnessing rapid growth in emerging markets, such as China, India, the Middle East and Africa, Latin America, and Eastern Europe. Anheuser-Busch InBev (NYSE: BUD) is the biggest brewer across the globe. In Feb 2020, the company announced its plan to expand its beer market in India, specifically targeting the premium segment. India presents a lucrative growth opportunity for the company, with its high concentration of millennial population and the growing penetration of bars and pubs in the country. The market is anticipated to further grow in the country, owing to the inflating incomes and changing lifestyles.
Market Analysis by Product Type, Packaging, Production, Alcohol Content, Flavour, Distribution Channel, and Region:
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Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others, are the key players in the global beer market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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