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The market growth can be attributed to the growing cost-effectiveness of bottled water, which, in turn, is boosting its demand among all socioeconomic classes. As countries such as Yemen, Libya, and Jordan, among others, are battling water scarcity and the unavailability of safe drinking water, various non-profit organisations and governments across the globe are distributing bottled water to enhance the accessibility of pure and safe drinking water. Moreover, leading companies are increasingly launching sparkling water to capitalise on the growing consumer demand for premium bottled water. The development of flavoured bottled water with innovative flavours owing to the booming health and wellness trend is also augmenting the market growth.
The increasing launches of innovative flavoured and sparkling water by the leading companies are expected to drive the market growth of bottled water in the forecast period. For instance, Danone S.A. (OTCMKTS: DANOY) launched its first sparkling water in bottled and canned formats through its brand, evian, in January 2022. The product would be available in 50 cl and 1L 100% rPET bottles, 75 cl glass bottles, and 33cl aluminium cans. The launch follows the company’s ‘Drink True’ global campaign that reflects the purity and authenticity of the company’s sourced mineral water. The sparkling water encourages healthy hydration while providing a clean and elegant taste of evian natural mineral water.
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The major players in the global bottled water market are Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., FIJI Water Company LLC, and BlueTriton Brands, Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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