Global Clove Cigarettes Market to Reach Around USD 167.6 Billion by 2032, Aided by the Mild Flavour and Easy Availability of Clove Cigarettes

Clove cigarettes, commonly referred to as Kreteks, are crafted using cloves, tobacco, and other ingredients. It is widely believed that these cigarettes contain higher levels of nicotine, carbon monoxide, and tar as compared to regular tobacco cigarettes. The gentle nature of clove cigarettes has made them increasingly favoured among occasional smokers, the younger crowd, and those new to smoking.

People attempting to quit smoking also lean towards clove cigarettes due to their reduced harshness and variety of flavours. Recognising the growing demand for milder cigarettes, companies are attempting to introduce new products. Moreover, the exploration of various flavoured cigarettes is expected to positively impact the clove cigarettes market growth in the forecast period.

The Asia Pacific region is expected to witness rapid market growth in the forecast period. This growth is primarily fuelled by Indonesia, the primary source of these cigarettes, owing to the strong production and demand. The easy availability of clove cigarettes at affordable prices is due to their extensive distribution network in the region.

Indonesia’s accessibility to these products is bolstered by its wide distribution network and competitive pricing. Malaysia and Singapore are also notable contributors to the regional growth, where increasing disposable incomes and a willingness to explore unique and premium options are aiding the product demand. Furthermore, the regional market is set to benefit from the strong demand for herbal-flavoured cigarettes.

PT. Gudang Garam Tbk (IDX: GGRM) stands out as one of the leading players in the global market and offers a range of kretek (clove cigarettes), including Klobot kretek cigarettes, hand-rolled kretek cigarettes, and machine-rolled kretek cigarettes. The company manufactures clove cigarettes in Indonesia, which is the largest cloves producer in the world, responsible for approximately 95% of global cloves production.

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PT. Gudang Garam Tbk uses a secret sauce as the final ingredient in kretek production. This sauce is crafted from various herbs and fruit extracts, imparting a distinct aroma and flavour to their cigarettes. Besides the blend of tobacco and cloves, the sauce serves as a distinguishing element among their various brands and kretek variants.

Market Breakup by Product, End User, and Region:

• The market is segmented based on product into hand rolled, machine rolled full flavoured, and machine rolled low tar nicotine, among others.

• Based on end user, the market is categorised into male and female.

• Region-wise, the global market for clove cigarettes includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The clove cigarettes market expansion can be attributed to the rising number of new clove cigarette offerings, driven by the surging popularity of machine-made versions. Indonesia plays a major role in this growth, as the country leads the way in the cigarette market with a strong focus on clove-based products, commonly known as kreteks.

• Key players are actively involved in developing and introducing clove cigarettes that are free of tobacco and nicotine. This innovation is drawing the attention of clove enthusiasts, as it offers the same rich flavour and aroma without any nicotine content. These new products are reaching consumers through an extensive distribution network comprising retailers and distributors, which is expected to drive the demand for clove cigarettes in the forecast period.

• The growing preference for flavoured cigarettes, especially among the younger generation, with clove and menthol emerging as the top choices, is adding to the demand for clove cigarettes.

Key Offerings of the Report:

• The EMR report gives an overview of the market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the products, end users, and major regions of clove cigarettes.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models, and value chain analysis of the clove cigarettes market.

The major players in the global clove cigarettes market are Sampoerna Cigarettes, Philip Morris International Inc, Gudang Garam, PT Djarum, PT Nojorono Tobacco International, Wismalik Group, PT. Bentoel Internasional Investama Tbk, and PT Bokormas, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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