Press Release
Press Release
The global market for digital games is being driven by the growing penetration of the internet and smart devices across the globe. The digital games industry is witnessing a boom currently due to the novel coronavirus, which has enforced lockdown and consequently immobility on people. The market is attracting new online gamers as people are looking for new ways to entertain themselves in this abnormally excess free time. Further, the digital format for distribution is being adopted by gaming companies over the physical ones, as the digital distribution offers easy purchase as well as downloading of digital content for various gaming platforms, thereby invigorating the market growth.
The market is positively influenced by the ongoing rivalry among the key players, like Sony Corporation (NYSE: SNE) and Behaviour Interactive Inc., which results in new inventions. In July 2020, a minority stake in Behaviour Interactive Inc. ("Behaviour"), which is Canada’s largest independent video game developer, was acquired by NetEase Games. NetEase Games has made a name for itself in the Chinese households by creating premium content for game enthusiasts, and globally by launching successful games over the past few years. By acquiring a minor stake in Behaviour Interactive Inc, the division is set to leverage its expertise and deliver yet more thrilling new products to players globally. Thus, boosting the overall market growth of digital games.
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Behaviour Interactive Inc., Sony Corporation, GungHo Online Entertainment, Inc., Microsoft Corporation, Tencent Holdings Ltd., The Walt Disney Company, NEXON Co., Ltd, and Sega Corporation, among others, are the key players in the global digital games market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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