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The global food fortification premix market is being driven by the growing number of government-implemented food fortification programmes across the world, especially in the emerging economies. Currently, 86 countries have mandatory schemes for the fortification of cereals. These government initiatives are often supported by global organisations like UNICEF, the World Food Programme (WFP), World Health Organisation (WHO), Nutrition International, and World Health Organisation (WHO), among others. 

The Food Fortification Initiative (FFI), which was established in 2002, provides technical support to governments, globally, helping them plan, execute, and supervise the fortification of key food staples like wheat flour, maize flour, and rice. FFI has also initiated campaigns to decrease the cost of milled rice fortification, which currently costs between USD 6 to USD 20 per metric tons. They aim to do this by increasing the fortification of rice, especially in regions like West Africa and China, which have a large rice production. This expected increase in the milled rice fortification will also drive the growth of the food fortification premix market, globally. In 2017, China along with Bangladesh and Myanmar aided the growth of the fortification of industrially milled rice, which saw an increase of 500,000 metric tons in 2017, as compared to 2016.

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The Americas together dominate the food fortification premix market, accounting for 39% of the market followed by Europe and Asia Pacific. The rising demand for functional foods in North America is aiding the market. The growth of the functional food market in the region is owing to the increasing ageing population as well as the increasingly busier lifestyles of the consumers. Thus, the consumption of processed foods which can be had on the go, and are also healthier with added nutrients have been growing in the region. In the Asia Pacific, the market for food fortification premix is being aided by government schemes for the fortification of food staples. India along with China added to the 2 million metric tons increase in industrially milled wheat flour in 2017, as compared to 2016. With wheat being a staple food in India in regions like North, West and Central India where it is consumed as chapattis or rotis made from milled whole wheat flour, wheat flour is an apt fortification vehicle to address the micronutrient malnutrition in the mass population.

Market Analysis by Types, Forms, Applications, and Regions:

• Mineral premix, vitamin premix, and vitamin and mineral premix, among others, are available in the global food fortification premix market.
• Food fortification premix can be bifurcated into powder and liquid forms.
• Sports nutrition and dietary supplements, infant and early nutrition, processed foods, beverages, food staples, and home fortification are the major application sectors for these premixes.
• Region-wise, the global food fortification premix market can be divided into North America, LATAM, Europe, Africa, Middle East, and Asia Pacific regions.

Key Findings of the Report:

• The global food fortification premix market is aided by growing fortification of food products like rice, milk, salt, and other food staples, especially in the emerging economies.
• The rising demand for food products enriched with vitamins and other minerals due to growing health awareness is driving the global market.
• The increasing demand for food fortification premixes in the sports nutrition and pharmaceutical sectors is providing further impetus to the industry growth.
• The rising disposable incomes combined with a fast-growing population is propelling the market forward in regions like Southeast Asia, Africa, and Latin America.
• Government schemes like the National Nutrition Program in China is a major driving factor for the food fortification premix industry growth in the Asia Pacific region. 

Key Offerings of the Report:

• The EMR report offers market information for the types, forms, and applications of food fortification premix in the global as well as regional markets for the periods (2014-2018) and (2019-2024).
• The report provides an in-depth insight into the region-wise historical (2014-2018) and forecasted (2019-2024) price trends for food fortification premix. 
• It also gives an overview of the global food staples fortification premix market looking into its historical (2014-2018) and future (2019-2024) markets.
• It analyses the global trade data for the year 2018, looking into the value and volume of the major importing as well as exporting countries.

Royal DSM N.V. (Fortitech Premixes), Glanbia, Plc, SternVitamin GmbH & Co. KG, Vitablend Nederland B.V., Watson Inc., Jubilant Life Sciences, The Wright Group, Farbest-Tallman Foods Corporation, Prinova Europe Limited, and Piramal Pharma Solutions are the key players in the global food fortification premix market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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