Global Green Surfactants Market to Grow at CAGR of 5.80% During 2024-2032, Aided by the Rising Demand from the Home and Personal Care Industry

The global market for green surfactants is expected to witness a steady growth due to the rising demand for surfactants, particularly in the personal care and home care sector. The stringent government regulation regarding the use of toxic substances is providing a further boost to the industry. Manufacturers are increasingly adopting green surfactants due to its biodegradable and non-toxic nature. The home care and personal care sector is expected to dominate the market over the forecast period, accounting for a significant global share. North America and Europe are the leading producers as well as consumers of the product. The market in both the regions is driven by the stringent government regulations and increased popularity of green products. On the other hand, the Asia Pacific is expected to witness the fastest growth rate over the forecast period, further offering substantial growth opportunities to the industry for its expansion.

With the increasing pressure to use sustainable materials, personal care and home care companies are looking for biobased and natural alternatives over synthetic surfactants and emulsifiers. In December 2020, Evonik (ETR: EVK), a key player in the industry, partnered with Unilever (NYSE: UL) to commercialise a new hand dishwashing liquid based on company’s biosurfactant technology. This collaboration has resulted in the production of world’s first “green” biosurfactant at commercial scale which is fully based on natural sugars and 100% biodegradable.

Growing consumer demand for natural and organic products, as well as growing awareness of the environmental and health impacts of contentious chemicals are driving this change. In October 2020, BASF, another key player in the industry, presented company’s latest solutions for applications in the home care and industrial and institutional (I&I) cleaning and personal care markets, which includes the introduction of Texapon® SFA, a very mild, innovative anionic surfactant based on sustainable, RSPO-certified renewable resources. The gentleness of this product makes it suitable for delicate baby skin and formulas for tear-free shampoo products. Further, company’s bio-based solution for machine dishwashing detergents, which comes under the brand name Trilon® M Max BioBased, is now available for customers, thus, aiding the green surfactants industry further. Such developments are expected to aid the growth of the green surfactants industry globally in the forecast period.

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Market Breakup by Type, Application, and Region:

• By type, the global green surfactants industry can be divided into glycolipids, and lipoproteins, among others.

• Green surfactants find applications in food and beverage, home and personal care, agriculture, and other industries. 

• Region-wise, the global market for green surfactants can be divided into North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The global market for green surfactants is being driven by the growing demand for biodegradable and environment friendly products with rising environmental concern.  

• As surfactants are widely used in shampoos, detergents, etc., the thriving personal care and cosmetics sector is aiding the industry further. 

• Rising disposable incomes and the growing penetration of key players, particularly in the emerging economies like India and China, is providing various opportunities to the industry for its growth. 

• The growing awareness regarding hygiene is driving the demand for home care products, further impacting the industry positively.

• With the advancement in technology and diversification in the product line by manufacturers, the market for green surfactants is further witnessing a heathy growth.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for green surfactants for the periods (2018-2023) and (2024-2032). 

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the types, applications, and regional markets for green surfactants.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global green surfactants market are Cargill Inc., BASF SE, Evonik Industries AG, Innospec, Galaxy Surfactants, Ajinomoto Co Inc, GlycoSurf LLC, and the Dow Chemical Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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