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The global market for green surfactants is expected to witness a steady growth due to the rising demand for surfactants, particularly in the personal care and home care sector. The stringent government regulation regarding the use of toxic substances is providing a further boost to the industry. Manufacturers are increasingly adopting green surfactants due to its biodegradable and non-toxic nature. The home care and personal care sector is expected to dominate the market over the forecast period, accounting for a significant global share. North America and Europe are the leading producers as well as consumers of the product. The market in both the regions is driven by the stringent government regulations and increased popularity of green products. On the other hand, the Asia Pacific is expected to witness the fastest growth rate over the forecast period, further offering substantial growth opportunities to the industry for its expansion.
With the increasing pressure to use sustainable materials, personal care and home care companies are looking for biobased and natural alternatives over synthetic surfactants and emulsifiers. In December 2020, Evonik (ETR: EVK), a key player in the industry, partnered with Unilever (NYSE: UL) to commercialise a new hand dishwashing liquid based on company’s biosurfactant technology. This collaboration has resulted in the production of world’s first “green” biosurfactant at commercial scale which is fully based on natural sugars and 100% biodegradable.
Growing consumer demand for natural and organic products, as well as growing awareness of the environmental and health impacts of contentious chemicals are driving this change. In October 2020, BASF, another key player in the industry, presented company’s latest solutions for applications in the home care and industrial and institutional (I&I) cleaning and personal care markets, which includes the introduction of Texapon® SFA, a very mild, innovative anionic surfactant based on sustainable, RSPO-certified renewable resources. The gentleness of this product makes it suitable for delicate baby skin and formulas for tear-free shampoo products. Further, company’s bio-based solution for machine dishwashing detergents, which comes under the brand name Trilon® M Max BioBased, is now available for customers, thus, aiding the green surfactants industry further. Such developments are expected to aid the growth of the green surfactants industry globally in the forecast period.
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The major players in the global green surfactants market are Cargill Inc., BASF SE, Evonik Corporate, Innospec, Galaxy Surfactants, Ajinomoto Co Inc, GlycoSurf LLC, and the Dow Chemical Company, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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