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The market growth of guava puree is being driven by the concentrated production of guava in many countries, such as India, Pakistan, and Brazil, among others, and their subsequent consumption in the native country as a fresh fruit. Further, the major trade for guava, which takes place in the form of puree or concentrated form, is propelling the market growth of guava puree. In addition to this, Mexico, the key supplier of fresh guavas, has witnessed an increased demand for the processed guava puree segment in the recent years. This could be attributed to the rising demand for guava in the form of paste/puree from the European consumers. Also, the exporters of the guava product to the United States and Europe, namely Costa Rica and El Salvador, have also reported a surge in demand, thereby contributing to the market growth.
The market is being propelled by the intense competition among the key players of guava puree, like Bajaj Agro Foods India Limited and Galla Foods Limited (GFL). The companies are actively innovating their food products in order to introduce and add new tastes and flavours to their portfolio, guava being one of them. The younger generations are receptive to innovations, and in countries where the youth population is at its peak, such as India, the market is expected to expand robustly. Further, the growth of guava puree industry is enhanced by the presence of online platforms, like Amazon.com, Inc. (NASDAQ: AMZN), which have a strong distribution chain.
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Primor Doces e Caramelos Ltda., Ariza B.V., Kiril Mischeff, Bajaj Agro Foods India Limited, and Galla Foods Limited (GFL), among others, are the key players in the global guava puree market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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