Global Mirabelle Plum Market to Grow at a Healthy Pace During 2024-2032, Aided by its Health Benefits

Mirabelle plum is a sugar-rich variety of plum found mostly in France. The Lorraine region of France specialises in its production due to the favourable climate and soil composition for the cultivation of the fruit. The mirabelle plum industry is aided by the increasing health consciousness among the consumers. Mirabelle plum is rich in vitamin C and acts as a good antioxidant. It also helps in controlling the cholesterol levels in the body.  Mirabelle plum juice is used for the treatment of gastroenteritis.

The market growth of the product is further enhanced by the rising demand from the cosmetics industry where it is used in cosmetics and personal care products like creams, body lotions, and facemasks owing to its emollient properties.  Further, the market is aided by the large application of the mirabelle plum in the food and beverage industry, where it is used as a flavouring agent in jellies, jams, soups, and sauces.

E-commerce giants such as Amazon.com (NASDAQ: AMZN) are providing a wide range of mirabelle plum based products. Thus, the growing e-commerce sector is contributing to the enhancing sales of mirabelle plum products by increasing their availability.

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Market Analysis by Form, Distribution Channel, Applications, and Region:

• The market based on the form can be divided into raw and processed mirabelle plum.

• The distribution channels for mirabelle plum include direct sales and indirect sales.

• Based on the application, the industry can be divided into food and beverage, cosmetics, personal care, and pharmaceuticals, among others.

• The regional markets for mirabelle plum include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The mirabelle plum industry is being driven by its nutritional and health benefits.

• The usage of mirabelle plum for the production of jams, jellies and sauces is also accelerating the industry growth.

• The market is expected to receive a further boost from the increasing disposable incomes among the consumers.

• The adoption of mirabelle plum in the pharmaceutical and cosmetic industries is further aiding the growth of the overall market.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for mirabelle plum for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the forms, distribution channels, applications, and major regions of mirabelle plum.

• It assesses the regional price trends for the (2018-2023) and (2024-2032) periods.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global mirabelle plum market are Sica Sas Sicodis and Maison de la Mirabelle, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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