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Mirabelle plum is a sugar-rich variety of plum found mostly in France. The Lorraine region of France specialises in its production due to the favourable climate and soil composition for the cultivation of the fruit. The mirabelle plum industry is aided by the increasing health consciousness among the consumers. Mirabelle plum is rich in vitamin C and acts as a good antioxidant. It also helps in controlling the cholesterol levels in the body. Mirabelle plum juice is used for the treatment of gastroenteritis.
The market growth of the product is further enhanced by the rising demand from the cosmetics industry where it is used in cosmetics and personal care products like creams, body lotions, and facemasks owing to its emollient properties. Further, the market is aided by the large application of the mirabelle plum in the food and beverage industry, where it is used as a flavouring agent in jellies, jams, soups, and sauces.
E-commerce giants such as Amazon.com (NASDAQ: AMZN) are providing a wide range of mirabelle plum based products. Thus, the growing e-commerce sector is contributing to the enhancing sales of mirabelle plum products by increasing their availability.
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The major players in the global mirabelle plum market are Sica Sas Sicodis and Maison de la Mirabelle, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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