Global Potato Chips Market to Reach USD 37.98 Billion by 2023

crispiness and availability in a variety of flavours, they are preferred by the majority of the global population. According to a new report by Expert Market Research, the global sales of potato chips reached a value of USD 37.98 billion in 2023 and is further expected to reach a value of USD 55.05 billion by 2032.

Factors that are currently driving the global potato chips market include rising global population, increasing disposable incomes, urbanization, rising demand for packaged food and growth in emerging markets. Hectic lifestyles and long working hours have also shifted the consumption patterns of the consumers towards convenience and ready-to-eat foods. As a result, they have developed an affinity towards snack foods like potato chips. Furthermore, in order to keep up with the consumer‘s changing demand patterns, manufacturers are constantly bringing variations in ingredients, flavours and taste. Some of the popular and innovative flavours of potato chips include plain, barbecue, sour cream & onion, cheese, jalapeno, creamy garlic caesar, bacon mac & cheese, cinnamon bun, etc.

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Key findings from the report:

• Major markets for potato chips include North America, Asia Pacific, and Europe.
• Country-wise, the United States dominated the market with a share of nearly one-fourth of the total global volumes in 2018. Other major markets include the North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
• Some of the major players operating in the global potato chips market are Calbee, Inc., Herr, Intersnack Group, PepsiCo, and Utz Brands, Inc.
• These players are focussing on high-quality products and are targeting developing markets by expanding their production and geographical reach.

Expert Market Research has analysed the global potato chips market according to product type, flavour, distribution channel, region, country and major players:

Market segmentation by Product Type

• Baked
• Fried

Market bifurcation by Flavour

• Plain/Salted
• Flavored

Market categorisation by Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Stores
• Others

Market breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market breakup by Country

• The United States
• United Kingdom
• Russia
• China
• Argentina
• Brazil
• India

Top Players

• Kellogg Company
• PepsiCo, Inc.
• Utz Brands, Inc.
• The Lorenz Bahlsen Snack-World GmbH & Co KG
• Campbell Soup Company
• Burts Snacks Limited
• Herr Foods Inc.
• Calbee, Inc.
• Intersnack Group GmbH & Co. KG
• VSB Opco, LLC.
• Others

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