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The increasing awareness about health and well-being is driving the consumer demand for puree due to its health benefits, which is projected to bolster the global market for puree in the forecast period. Also, puree is a semi-solid food and is a healthier alternative for geriatrics and infants. Moreover, the easy availability of fruit and vegetable purees across supermarket and retail stores, along with the growing awareness regarding their health benefits, is estimated to support the market growth. Furthermore, the growing working-class population and their improved purchasing powers is driving the demand for puree, as it helps save time in food preparation. Additionally, the favourable trade policies of government are leading to an improved supply of fruits and vegetables across borders, which is expected to invigorate the market growth.
The growing demand for puree is leading to increased competition among key industry players, which is driving increased investments in research and development activities to bring forth innovative and tastier puree products to attract more customers. This is projected to support the market growth in the forecast period. For instance, a leading market player, Kerr, as part of the Ingredion Incorporated (NYSE: INGR) group of companies, provides purees prepared from organic fruits and vegetables to offer customers with exceptional flavour and nutritional benefits to enhance their whole eating experience. In addition, online channels such as Amazon (NASDAQ: AMZN) too offers a wide variety of purees across its online platform. These developments are expected to aid the market growth in the forecast period.
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The major players in the global puree market are AGRANA Beteiligungs-AG, Kiril Mischeff Ltd., Ingredion Incorporated, Symrise AG, Kerr Concentrates, and Kagome Co., Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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