Global Puree Market to Grow at a CAGR of 5.60% During 2024-2032, Aided by the Rising Adoption of Healthier Diets

The increasing awareness about health and well-being is driving the consumer demand for puree due to its health benefits, which is projected to bolster the global market for puree in the forecast period. Also, puree is a semi-solid food and is a healthier alternative for geriatrics and infants. Moreover, the easy availability of fruit and vegetable purees across supermarket and retail stores, along with the growing awareness regarding their health benefits, is estimated to support the market growth. Furthermore, the growing working-class population and their improved purchasing powers is driving the demand for puree, as it helps save time in food preparation. Additionally, the favourable trade policies of government are leading to an improved supply of fruits and vegetables across borders, which is expected to invigorate the market growth.

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The growing demand for puree is leading to increased competition among key industry players, which is driving increased investments in research and development activities to bring forth innovative and tastier puree products to attract more customers. This is projected to support the market growth in the forecast period. For instance, a leading market player, Kerr, as part of the Ingredion Incorporated (NYSE: INGR) group of companies, provides purees prepared from organic fruits and vegetables to offer customers with exceptional flavour and nutritional benefits to enhance their whole eating experience. In addition, online channels such as Amazon (NASDAQ: AMZN) too offers a wide variety of purees across its online platform. These developments are expected to aid the market growth in the forecast period.

Market Analysis by Nature, Type, Application, Distribution Channel, and Region:

• The puree industry, based on nature, can be divided into organic and conventional.
• Based on types, the market can broadly be classified into fruits and vegetables. Among these, the fruits segment can be further divided, by type, into tropical and exotic, citrus, berries, and others. Meanwhile, the vegetables segment can be further categorised, by type, into tomato, carrot, pumpkin, beets, peas, and others.
• On the basis of application, the market can be segmented into bakery and snacks, baby food, and beverages, among others.
• Based on distribution channel, the market can be categorised into hypermarkets and supermarkets, convenience stores, speciality stores, and online stores, among others.
• The regional markets for puree include North America, Europe, the Asia Pacific, Latin America, and the Middle East, and Africa.

Key Findings of the Report:

• The global market for puree is being driven by the growing consumer inclination towards healthy diets.
• The demand for semi-solid foods in place of liquid for geriatrics and infants is contributing to the market growth.
• The increased implementation of government trade policies supporting the ease of availability of raw materials is further augmenting the market growth.
• The expanding working-class population and their increasing purchasing powers is also playing a crucial role in propelling the market for puree industry.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for puree for the periods (2018-2023) and (2024-2032).
• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the nature, types, applications, distribution channels, and major regions of puree.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the global puree market are AGRANA Beteiligungs-AG, Kiril Mischeff Ltd., Ingredion Incorporated, Symrise AG, Kerr Concentrates, and Kagome Co., Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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