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Yumberries, commonly known as Chinese bayberry, are primarily grown in China. In 2016, China's bayberry planted area reached 237,000 hectares, and the output was about 830,000 tons. Among them, Zhejiang is the main producing area of Chinese bayberry. The region accounts for over 60% of the planting area of China's bayberry cultivation area.
The global yumberry industry is anticipated to grow in the forecast period owing to factors such as the rising demand for organic food. Yumberries are known to have excellent antioxidant properties and minerals and are being increasingly used in the food and beverage industry, driving the market forward. Yumberries have quickly made their way into the market facilitated by the growing trend of eating organic food globally.
The rising proliferation of yumberry into the Western markets has propelled the growth of the market. Frutzzo was the first company to market yumberry juice in the United States. With Frutzzo's offerings being sold across major retail stores like Costco (NASDAQ: COST) and Whole Foods, the overall market for yumberry in North America is expected to witness a further boost. With the rising demand for superfood and increasing adoption of juice-only diets, the market for yumberry is expected to be catalysed further in the coming years, especially in North America and Europe.
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The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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