The global household care market is significantly dependent on the global laundry detergent market. The healthy growth witnessed by the global laundry detergent market is aiding the growth of the global household care market. The household care market is being driven by the Asia Pacific market since it is one of the leading household care markets, accounting nearly half of the global laundry detergent industry. The household care market in the Asia Pacific is heavily influenced by India due to the rising penetration and demand for laundry wash products. Developing nations such as India and China are expected to be major markets in the household care industry in the coming years. Both countries are the leading consumers of household car products. The market in the two countries is being driven by the growing penetration of laundry detergents within the Asia Pacific region.
The global household care market is witnessing a rising demand for eco-friendly products. In order to meet the growing consumer demand, Procter & Gamble Company (NYSE: PG), a leading player in the market, launched Home Made Simple™, a new plant-based product line in 2018. The brand caters to the needs of the consumers by producing a wide range of care products like multi-purpose cleaners, laundry detergents, and fabric softeners. Another key player in the market, Clorox (NYSE: CLX), introduced Clorox® Disinfecting Bio Stain & Odour Remover in 2018. It helps in cleaning, disinfecting, and deodorizing surfaces and is effective in getting rid of bio-stains, including blood and urine.
Market Analysis by Products and Regions:
Based on product types, the household care market is divided into hard surface cleaners, laundry detergents, toilet care, laundry additives, and dishwashing, among others.
The major regions in the global household care market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
Key Offerings of the Report:
The key players in the global household care market include Unilever, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, SC Johnson, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., The Clorox Company, and Colgate-Palmolive Company, among others. The report by EMR gives an in-depth look into their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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