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The frozen potato products industry in India is aided by the shift towards easy-to-cook and convenient food products in the urban Indian households due to rising inflation income and hectic lifestyles. The rising demand for cost-effective food is also expected to aid the market growth. The growing prominence of western cuisines and the changing food patterns are also propelling the market growth for frozen potato products in the country. Product launches, advertisements, and the development of innovative products are expected to further catalyse the market growth. The offer of portion control by frozen potato products is also expected to facilitate the growth of the market. The availability of various products with different flavours and varieties is further boosting the industry growth. Moreover, the rising craze of western food products, especially snacks, particularly among the youth, is also invigorating the market.
The key industry players are also experimenting with various cuisines and flavours to develop new innovative products. Some of the leading players of the market are ITC Limited (NSE: ITC) and McCain Foods Ltd. The latter had launched McCain SureCrisp™ in February 2019 at India Food Forum. They are clear-coated fries and stay crispy five times longer than regular fries. This would also replace the soggy fries, which often leads to a bad rating and review for food delivery agents and restaurateurs. Moreover, the fries are crispy on the surface and soft on the inside and have a mild, salty flavour. Additionally, the chips can stay crispy even after being reheated in a microwave and have different packaging for easy identifications. Such trends and properties are expected to facilitate the market growth.
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The major players in the market for frozen potato products in India are McCain Foods Ltd., Hyfun Foods, Iscon Balaji Foods Private Limited, and Bhanu Farms Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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