The India laptop market is expected to grow driven by the escalating consumer demand for consumer electronics and the flourishing IT service sector. Government initiatives aimed at digitising the economy contribute to this surge, increasing the need for laptops and associated accessories. Further, investments in the internet infrastructure help enhance connectivity and also lead to a reduction in internet costs, attracting a larger user base. According to the World Bank, about 46% of India’s population used the Internet in 2021, which was only 20% in 2018.
Fig: Individuals using the Internet (% of the population), India
Moreover, the rising penetration of low-cost high-speed 5G internet services is supporting the regional market growth. Increasing startup culture and growing MSMEs, with supportive government policies, have contributed to the growth of laptop sales in the country. Additionally, there's a rising trend of gaming and creator laptops (laptop for content creation) in India, prompting manufacturers to introduce innovative products to cater to this demand.
Further, the increasing product demand is encouraging companies to launch newer and advanced laptop models. For instance, in February 2024, HP launched its HP Envy Move AIO PC, with Intel i5 processor in India. In the same month, Asus launched ROG Zephyrus G16 and other gaming laptops in India. Asus’ latest ROG laptop, the Zephyrus G16, comes equipped with an OLED display, marking the first ever use of OLED display by the company in its ROG lineup.
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The major players in the India laptop market are Lenovo Group Limited, Dell Technologies, Inc., HP Development Company, L.P., HCL Technologies Limited, ASUSTeK Computer Inc., Apple Inc., Acer Inc., Samsung Electronics Co., Ltd., Micromax Informatics, and Lava International Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Design |
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Breakup by Screen Size |
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Breakup by Price |
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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