India Laptop Market to Grow at a CAGR of 6.7% During 2024-2032, Aided by Rapid Digitisation and the Growth of the Consumer Electronics Sector

The India laptop market is expected to grow driven by the escalating consumer demand for consumer electronics and the flourishing IT service sector. Government initiatives aimed at digitising the economy contribute to this surge, increasing the need for laptops and associated accessories. Further, investments in the internet infrastructure help enhance connectivity and also lead to a reduction in internet costs, attracting a larger user base. According to the World Bank, about 46% of India’s population used the Internet in 2021, which was only 20% in 2018.

Fig: Individuals using the Internet (% of the population), India

Moreover, the rising penetration of low-cost high-speed 5G internet services is supporting the regional market growth. Increasing startup culture and growing MSMEs, with supportive government policies, have contributed to the growth of laptop sales in the country. Additionally, there's a rising trend of gaming and creator laptops (laptop for content creation) in India, prompting manufacturers to introduce innovative products to cater to this demand.

Further, the increasing product demand is encouraging companies to launch newer and advanced laptop models. For instance, in February 2024, HP launched its HP Envy Move AIO PC, with Intel i5 processor in India. In the same month, Asus launched ROG Zephyrus G16 and other gaming laptops in India. Asus’ latest ROG laptop, the Zephyrus G16, comes equipped with an OLED display, marking the first ever use of OLED display by the company in its ROG lineup.

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Market Breakup by Product Type, Design, Screen Size, Price, End Use, and Region:

• The market is bifurcated based on product type into traditional and 2-in-1.

• Based on design, the market is segmented into ultrabook and notebook, among others.

• By screen size, the market is divided into up to 10.9" inch, 11" to 12.9" inch, 13" to 14.9" inch, 15.0" to 16.9" inch, and more than 17" inch.

• Based on price, the market is segmented into less than INR 40,000, INR 40,000 to INR 80,000, and more than INR 80,000.

• The market is segmented based on end use into personal, business, and gaming, among others.

• Region-wise, the Indian laptop market can be divided into North India, East India, West India, and South India.

Key Findings of the Report:

• Rising demand for laptops from small, medium, and large enterprises due to increased recruitment and opening up of new firms in various sectors is helping in the growth of the India laptop market.

• Growing prevalence of work-from-home and online learning is fuelling the demand for personal computers and laptops from both the students and working professionals as educational institutes and offices offer support for remote learning and working.

• The increasing presence of key market players in the country, and research and development activities performed by them in order to improve laptop technology while reducing costs is expected to support the market growth in the region.

Key Offerings of the Report:

• The EMR report gives an overview of the laptop market in India for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the product type, design, screen size, price, end use, and major regions of the Indian laptop market.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the India laptop market are Lenovo Group Limited, Dell Technologies, Inc., HP Development Company, L.P., HCL Technologies Limited, ASUSTeK Computer Inc., Apple Inc., Acer Inc., Samsung Electronics Co., Ltd., Micromax Informatics, and Lava International Limited, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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