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The global linear alkylbenzene and linear alkylate sulfonate market is being driven by the rising demand for powder detergents, owing to the increasing disposable incomes, particularly in emerging economies such as China and India. While the Asia Pacific leads the market for linear alkylbenzene and linear alkylate sulfonate, the industry in North America and Europe is expected to witness a slower growth rate due to a growing preference for liquid detergents in the region. As linear alkylbenzene is sulfonated to produce linear alkylate sulfonate, the increasing linear alkylate sulfonate demand to prepare detergents and cleaners is, in turn, driving the growth of linear alkylbenzene industry, globally.
Deten Química S.A is one of the major producers of linear alkylbenzene and linear alkylate sulfonate. The company prepares paraffin wax, plasticisers, fatty acids, surfactants, and biodegradable detergents among other products. Deten Química S.A has partnered with SMAR in Brazil for over 15 years and recently, the company’s Deten I plant, located in the petrochemical complex of Camaçari, Bahia state, has started operation with the updated version of the SMAR control system, SYSTEM302-7, which will enhance the production capacity of the company.
The healthy demand for linear alkylbenzene and linear alkylate sulfonate from consumer products companies looking to produce sustainable and eco-friendly detergents is further aiding the market growth. P&G Fabric Care (NYSE: PG) launched compacted carton powder laundry detergents. This new lineup is compacted by one-third and includes the brands Tide, Gain, Cheer, Dreft, and Ivory Snow. The product meets key consumer needs, and, also, have a meaningful impact on the environment, helping save up to 2.9 billion litres of water, 4 million GJs of energy, and 255,000 metric tons of CO2 pertaining to its compacted formulas. This will further increase the demand for the detergents due to its sustainable qualities and will drive the demand for linear alkylbenzene and linear alkylate sulfonate, aiding the global linear alkylbenzene and linear alkylate sulfonate market growth.
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The major players in the global linear alkylbenzene and linear alkylate sulfonate market are Sasol Group, Cepsa Quimica, Jin Tung Petrochemical Corp Ltd, Fushun Petrochemical Company (PetroChina), Deten Quimica SA, Sinopec Jinling Petrochemical Co Ltd, Huntsman Corporation, Isu Chemical Co Ltd, PT Unggul Indah Cahaya Tbk., and Farabi Petrochemicals Co., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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