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Italy paid the most for kiwi in Q2 2026: USD 2.36/KG, up 3.5% from USD 2.28 in Q1.
Kiwifruit is grown across a range of temperate and subtropical climates, with green varieties historically dominant alongside a growing share of premium gold varieties. New Zealand's Zespri cooperative is the world's largest branded exporter, giving the country outsized influence over global premium pricing.
Because New Zealand and Chile sit in the Southern Hemisphere while Italy and China harvest in the Northern Hemisphere, the crop reaches global markets on a near year-round basis, with each region's harvest window setting the seasonal low point for its own pricing.
Fresh kiwi has a longer storage life than most soft fruit thanks to controlled atmosphere storage technology, which smooths some of the price volatility that affects more perishable produce, though seasonal harvest timing still drives clear quarterly patterns.
Italy ran roughly 21% above China, the least expensive of the group, in Q2 2026. Sourcing teams comparing origins should treat that gap as a starting point, not the full picture, since freight and duty costs still need adding on top.
Expect a mixed picture through H2 2026, with most markets firming as demand growth continues to outpace new plantings coming into full production.
New Zealand's Q2 dip reflects the tail end of its main harvest season moving into storage, a normal seasonal pattern rather than a demand shift.
Italy should retain its position as the premium market given its established position in European gold variety production.
The 4-region average rose 2.2% between the first and second quarters of 2026. We see little reason for that trend to reverse through H2, barring a genuine shift in the factors driving it.
| Region | 2026 Price Range (USD/KG) | Outlook |
| Global Average | 2.05 - 2.26 | Balance of regional supply and demand conditions |
| New Zealand | 1.99 - 2.19 | The tail end of the main harvest season moving into controlled atmosphere storage brought a modest seasonal easing |
| Italy | 2.29 - 2.53 | Strong demand for the region's premium gold variety production kept Italy at the top of this group |
| Chile | 2.04 - 2.25 | Growing export demand into Northern Hemisphere off-season markets supported a firm increase |
| China | 1.89 - 2.09 | Rising domestic demand alongside growing production capacity kept Chinese pricing firming |
USD 2.05/KG. That is where New Zealand landed in Q2 2026, down 3.3% from USD 2.12/KG in Q1 2026, making it the 3rd most expensive of the 4 markets tracked here this quarter.
Why did the price of Kiwi change in Q2 2026 in New Zealand?
The tail end of the main harvest season moving into controlled atmosphere storage brought a modest seasonal easing, a normal pattern rather than a demand shift, which puts New Zealand roughly 3.1% below the average across the 4 regions this report tracks.
Italy's price gained 3.5% to USD 2.36/KG, strong demand for the region's premium gold variety production, ranking it the priciest among the 4 markets this report follows.
Why did the price of Kiwi change in Q2 2026 in Italy?
Strong demand for the region's premium gold variety production kept Italy at the top of this group, working out to Italy trading about 11.6% above this quarter's 4-region average.
In Q2 2026, Chile priced at USD 2.10/KG, up 4.5% from USD 2.01/KG the previous quarter, placing it the 2nd most expensive across the 4 regions covered in this report.
Why did the price of Kiwi change in Q2 2026 in Chile?
Growing export demand into Northern Hemisphere off-season markets supported a firm increase, leaving Chile running roughly 0.7% below the 4-region average for the quarter.
China reached USD 1.95/KG in Q2 2026, rising domestic demand alongside growing production capacity kept Chinese, putting it the most affordable of the 4 markets tracked this quarter.
Why did the price of Kiwi change in Q2 2026 in China?
Rising domestic demand alongside growing production capacity kept Chinese pricing firming, even as it remained the most competitive of the four markets, with China now sitting about 7.8% below the 4-region average this quarter.
USD 2.12/KG. That is where New Zealand landed in Q1 2026, up 2.1% from USD 2.08/KG in Q4 2025, making it the 2nd most expensive of the 4 markets tracked here this quarter.
Why did the price of Kiwi change in Q1 2026 in New Zealand?
Strong early-season export demand ahead of the harvest peak supported a firm start to the year, which puts New Zealand roughly 2.4% above the average across the 4 regions this report tracks.
Italy's price gained 2.1% to USD 2.28/KG, steady premium demand for gold varieties carried prices higher, ranking it the priciest among the 4 markets this report follows.
Why did the price of Kiwi change in Q1 2026 in Italy?
Steady premium demand for gold varieties carried prices higher as the new year began, working out to Italy trading about 10.1% above this quarter's 4-region average.
In Q1 2026, Chile priced at USD 2.01/KG, up 2.1% from USD 1.97/KG the previous quarter, placing it the 3rd most expensive across the 4 regions covered in this report.
Why did the price of Kiwi change in Q1 2026 in Chile?
Consistent Southern Hemisphere export volumes supported a modest early-year gain, leaving Chile running roughly 2.9% below the 4-region average for the quarter.
China reached USD 1.87/KG in Q1 2026, growing domestic demand supported a firm early-year increase, putting it the most affordable of the 4 markets tracked this quarter.
Why did the price of Kiwi change in Q1 2026 in China?
Growing domestic demand supported a firm early-year increase, with China now sitting about 9.7% below the 4-region average this quarter.
The global average climbed steadily across the window, from USD 1.91/KG in Q1 2025 to USD 2.11 by Q2 2026, a gain of 11.0% over six quarters.
| Quarter | Price (USD/KG) | QoQ Change | Direction |
| Q2 2026 | 2.11 | +2.2% | ↑ Rising |
| Q1 2026 | 2.07 | +2.1% | ↑ Rising |
| Q4 2025 | 2.03 | +2.1% | ↑ Rising |
| Q3 2025 | 1.99 | +2.1% | ↑ Rising |
| Q2 2025 | 1.94 | +2.1% | ↑ Rising |
| Q1 2025 | 1.91 | - | - Stable |
| Q3 2026 | In Progress | - | - In Progress |
Kiwi pricing trended upward through 2025 on a global average basis, starting the year around USD 1.91/KG and ending it at USD 2.03, a 6.4% increase over the four quarters.
New Zealand prices moved from about USD 1.95/KG in Q1 2025 to USD 2.08 by Q4, up roughly 6.5%, placing New Zealand 2 of 4 tracked markets as 2025 closed out.
Italy prices moved from about USD 2.10/KG in Q1 2025 to USD 2.23 by Q4, up roughly 6.4%. Italy closed the year ranked 1 of the 4 markets this report tracks.
Chile prices moved from about USD 1.85/KG in Q1 2025 to USD 1.97 by Q4, up roughly 6.4%, leaving Chile in 3 place among the 4 tracked markets heading into the new year.
China prices moved from about USD 1.72/KG in Q1 2025 to USD 1.83 by Q4, up roughly 6.5%. That left China ranked 4 of 4 tracked markets heading into 2026.
Expert Market Research: Your Source for Real-Time Kiwi Price Intelligence
Our analysts track kiwi pricing across every major producing and consuming region, working back from the headline number to the kiwifruit crop cultivation costs and demand shifts actually driving it. That view gets refreshed regularly as new cost, policy, and demand data comes in.
Production capacity, feedstock cost trends, and regional demand signals all feed into our forecasts, which are built to support real procurement decisions like budgeting and supplier negotiation rather than serve as a single static reference point.
Our analysts can also provide a more granular regional breakdown, extended historical data beyond this report's six-quarter window, or a custom sourcing analysis built for your specific footprint.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Kiwifruit is grown across a range of temperate and subtropical climates, with green varieties historically dominant alongside a growing share of premium gold varieties. New Zealand's Zespri cooperative is the world's largest branded exporter, giving the country outsized influence over global premium pricing.
In Q2 2026, it averaged USD 2.05/KG in New Zealand, USD 2.36/KG in Italy, USD 2.10/KG in Chile, USD 1.95/KG in China, with Italy the priciest of the 4 markets tracked in this report.
The global average moved from USD 2.03/KG in Q4 2025 to USD 2.07 in Q1 2026, then to USD 2.11 by Q2, a 4.3% increase across the two quarters.
The tail end of the main harvest season moving into controlled atmosphere storage brought a modest seasonal easing a normal pattern rather than a demand shift, a pattern echoed with local variation across the other markets this report follows.
Expect a mixed picture through H2 2026, with most markets firming as demand growth continues to outpace new plantings coming into full production.
Among the 4 regions this report covers, Italy trades highest and China trades lowest, a gap driven by differences in local production cost, import exposure, and demand intensity rather than any single factor.
Regional harvest timing, which alternates between Southern and Northern Hemisphere producers through the year; Growing global demand for premium gold varieties, a faster-growing segment than traditional green kiwi; New Zealand's branded export volumes through Zespri, which set the premium end of the pricing range, along with broader macroeconomic conditions across the 4 regions this report tracks.
Kiwifruit is grown across a range of temperate and subtropical climates, with green varieties historically dominant alongside a growing share of premium gold varieties. New Zealand's Zespri cooperative is the world's largest branded exporter, giving the country outsized influence over global premium pricing.
Kiwi production splits between Southern Hemisphere growers like New Zealand and Chile and Northern Hemisphere growers like Italy and China, so the crop reaches global markets on a near year-round basis. Each region's own harvest timing, rather than a single global season, drives the quarterly pattern seen in this report.
Monthly, though our analysts flag any material shift in feedstock costs or regional demand as soon as it emerges.
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