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India Beer Market: By Type: Strong, Mild, Craft; By Quality: Standard, Premium, Super Premium; By Packaging Type: Bottles, Cans, Others; By Production: Marco-Brewery, Micro-Brewery, Craft-Brewery; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments

India Beer Market Outlook

The India beer market was stood at a value of nearly INR 371 billion in 2020. The industry is further expected to reach approximately INR 662 billion by 2026, exhibiting an estimated CAGR of about 9.2% during 2022-2027.


United Breweries Limited is a Major Player in the Beer Market in India

The India beer industry is highly concentrated among a few significant players. United Breweries Limited (UBL) is one of the leading companies in the beer market in India. Kingfisher is the leading brand of United Brewery Group, and it is also one of the most selling brands of beer in India. UBL has nearly eight products under the brand name “Kingfisher” catering to various price points and beverage preferences, i.e., strong or mild. Under new products, UBL has launched premium products like Kingfisher Ultra Max and Kingfisher Buzz; thus, further aiding the growth of the premium segment of the beer industry in India. The growth of the overall beer market in India has also been significantly aided by the rising purchasing power of the young millennial population of the country who are looking for innovative flavours and concepts within the industry.


India Beer Market

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Beer: Industry Definition and Segmentation

Beer is an alcoholic beverage constituting of water and malted barley, which is then fermented using yeast and flavoured with hops for a slightly bitter taste. It has a relatively low alcohol content in it. Globally, beer is one of the most widely consumed alcoholic drinks.

On the basis of types, the beer industry is divided into:

  • Strong
  • Mild
  • Craft

By quality, the market is segmented into:

  • Standard
  • Premium
  • Super Premium

Based on packaging type, the industry is bifurcated into:

  • Bottles
  • Cans
  • Others

On the basis of production, the market is divided into:

  • Marco-Brewery
  • Micro-Brewery
  • Craft-Brewery

The major regional markets of beer in India are West Bengal, Uttar Pradesh, Karnataka, Kerala, Maharashtra, Tamil Nadu, and Delhi, among others.


India to Present Lucrative Growth Opportunities for the Beer Market

The changing lifestyle of consumers, along with rapid urbanisation, inflating disposable incomes, and the growing popularity of beer among the younger population, are the leading factors contributing to the increasing consumption rate of alcoholic drinks like beer. As India is among the fastest-growing and least penetrated markets, it presents an excellent opportunity for the major players in the beer industry.

While spirits like whisky, vodka, brandy, and rum are highly preferred by consumers in India, a rising segment of consumers is shifting towards beer owing to its lower alcohol content. The industry growth is also reinforced by the decrease in the selling and distribution costs in India. Innovation in products and packaging is further expected to drive the market growth in India. Canned beer, draught beer, and craft beer are luring customers. Canned beer, owing to its ease of handling and easy transportation from one place to another, is gaining momentum. Furthermore, freshly brewed, on-tap beer is also exhibiting a healthy growth. Draught beer, meanwhile, is still a new introduction in the market. In large cities such as Bengaluru, Gurgaon, and Pune, there has been a rising trend of brewpubs over the last few years, which has been providing further impetus for the beer market growth in India.

However, the market growth was severely affected amidst the outbreak of the COVID-19 pandemic due to the initial ban on sale of alcoholic beverages and the duty hikes that led to a spike in beer prices. The pandemic, while detrimental to the growth of the market, has also opened up the industry to innovations and an expansion of distribution channels, with suppliers turning to home deliveries and online platforms to help their sales amidst the closure of physical stores.


Key Industry Players in the India Beer Market

The report gives a detailed analysis of the following key players in the India beer market, covering their competitive landscape, capacity, and latest developments like acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • United Breweries Holdings Limited
  • Carlsberg India Pvt. Ltd
  • B9 Beverages Pvt. Ltd
  • Crown Beers India Limited (AB InBev)
  • Devans Modern Breweries Ltd.
  • Radico Khaitan Ltd.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.



Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast
Market Analysis by Segment- Type, Quality, Packaging Type, Production, Regions
Breakup by Type Strong, Mild, Craft
Breakup by Quality Standard, Premium, Super Premium
Breakup by Packaging Type Bottles, Cans, Others
Breakup by Production Marco-Brewery, Micro-Brewery, Craft-Brewery
Breakup by Regions West Bengal, Uttar Pradesh, Karnataka, Kerala, Maharashtra, Tamil Nadu, Delhi, Others
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Price Analysis Historical and Forecast Price Trends-Regional
Competitive Landscape Market Structure, Company Profiles-Company Overview, Product Portfolio, Demographic
Reach and Achievements, Certifications
Companies Covered United Breweries Holdings Limited, Carlsberg India Pvt. Ltd, B9 Beverages Pvt.
Ltd, Crown Beers India Limited (AB InBev), Devans Modern Breweries Ltd., Radico Khaitan Ltd., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an
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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    India
7    Industry Opportunities and Challenges
8    India Beer Market Analysis

    8.1    Key Industry Highlights
    8.2    India Beer Historical Market (2017-2021) 
    8.3    India Beer Market Forecast (2022-2027)
    8.4    India Beer Market by Type
        8.4.1    Strong
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.4.2    Mild
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.4.3    Craft
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
    8.5    India Beer Market by Quality
        8.5.1    Standard
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.5.2    Premium
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.5.3    Super Premium
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
    8.6    India Beer Market by Packaging Type
        8.6.1    Bottles
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.6.2    Cans
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.6.3    Others
    8.7    India Beer Market by Production
        8.7.1    Marco-Brewery
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.7.2    Micro-Brewery
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
        8.7.3    Craft-Brewery
      Market Share
      Historical Trend (2017-2021)
      Forecast Trend (2022-2027)
    8.8    India Beer Market by State
        8.8.1    Market Share
      West Bengal
      Uttar Pradesh
      Tamil Nadu
9    Regional Analysis
    9.1    West Bengal
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
    9.2    Uttar Pradesh
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
    9.3    Karnataka
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
    9.4    Kerala
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
    9.5    Maharashtra
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
    9.6    Tamil Nadu
        9.6.1    Historical Trend (2017-2021)
        9.6.2    Forecast Trend (2022-2027)
    9.7    Delhi
        9.7.1    Historical Trend (2017-2021)
        9.7.2    Forecast Trend (2022-2027)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Trade Data Analysis (HS Code - 2203)

    12.1    Major Importing Countries
        12.1.1    By Volume
        12.1.2    By Value
    12.2    Major Exporting Countries
        12.2.1    By Volume
        12.2.2    By Value
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Brands’ Market Share
    14.3    Company Profiles
        14.3.1    United Breweries Ltd.
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        14.3.2    Carlsberg India Pvt. Ltd
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        14.3.3    B9 Beverages Pvt. Ltd
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        14.3.4    Crown Beers India Limited (AB InBev)
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        14.3.5    Radico Khaitan Ltd.
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
        14.3.6    Devans Modern Breweries Ltd.
      Company Overview
      Product Portfolio
      Demographic Reach and Achievements
    14.3.7    Others
15    Industry Events and Developments

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operations Involved
2    Project Details and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Materials
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investments

List of Figures and Tables

1.    India Beer Market: Key Industry Highlights, 2016 and 2026
2.    India Beer Historical Market: Breakup by Type (INR Billion), 2017-2021
3.    India Beer Market Forecast: Breakup by Type (INR Billion), 2022-2027
4.    India Beer Historical Market: Breakup by Quality (INR Billion), 2017-2021
5.    India Beer Market Forecast: Breakup by Quality (INR Billion), 2022-2027
6.    India Beer Historical Market: Breakup by Packaging Type (INR Billion), 2017-2021
7.    India Beer Market Forecast: Breakup by Packaging Type (INR Billion), 2022-2027
8.    India Beer Historical Market: Breakup by Production (INR Billion), 2017-2021
9.    India Beer Market Forecast: Breakup by Production (INR Billion), 2022-2027
10.    India Beer Historical Market: Breakup by State (INR Billion), 2017-2021
11.    India Beer Market Forecast: Breakup by State (INR Billion), 2022-2027
12.    Major Importing Countries by Volume (2020)
13.    Major Exporting Countries by Volume (2020)
14.    Major Importing Countries by Value (2020)
15.    Major Exporting Countries by Value (2020)
16.    India Beer Market Structure

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