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India Beer Market Share, Size, Analysis, Trends, Growth, Report, Forecast: By Product: Lager, Ale, Craft, Others; By Type: Strong, Mild; By Quality: Standard, Premium, Super Premium; By Packaging Type: Bottles, Cans, Others; By Production: Marco-Brewery, Micro-Brewery, Craft-Brewery; Regional Analysis; Competitive Landscape; 2024-2032
India Beer Market Outlook
The India beer market stood at a value of nearly INR 483.10 billion in 2023. The industry is further expected to reach approximately INR 1122.52 billion by 2032, exhibiting an estimated CAGR of about 9.9% during 2024-2032.
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United Breweries Limited is a Major Player in the Beer Market in India
The India beer industry is highly concentrated among a few significant players. United Breweries Limited (UBL) is one of the leading companies in the beer market in India. Kingfisher is the leading brand of United Brewery Group, and it is also one of the most selling brands of beer in India. UBL has nearly eight products under the brand name “Kingfisher” catering to various price points and beverage preferences, i.e., strong or mild. Under new products, UBL has launched premium products like Kingfisher Ultra Max and Kingfisher Buzz; thus, further aiding the growth of the premium segment of the beer industry in India. The growth of the overall beer market in India has also been significantly aided by the rising purchasing power of the young millennial population of the country who are looking for innovative flavours and concepts within the industry.
Beer: Market Segmentation
Beer is an alcoholic beverage constituting of water and malted barley, which is then fermented using yeast and flavoured with hops for a slightly bitter taste. It has a relatively low alcohol content in it. Globally, beer is one of the most widely consumed alcoholic drinks.
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Based on product, the market is divided into:
- Lager
- Ale
- Craft
- Others
On the basis of type, the beer market in India is bifurcated into:
- Strong
- Mild
By quality, the market is segmented into:
- Standard
- Premium
- Super Premium
Based on packaging type, the market is categorised into:
- Bottles
- Cans
- Others
On the basis of production, the market is divided into:
- Marco-Brewery
- Micro-Brewery
- Craft-Brewery
The major regional markets of beer in India are North India, West and Central India, East India, and South India.
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India to Present Lucrative Growth Opportunities for the Beer Market
The changing lifestyle of consumers, along with rapid urbanisation, inflating disposable incomes, and the growing popularity of beer among the younger population, are the leading factors contributing to the increasing consumption rate of alcoholic drinks like beer. As India is among the fastest-growing and least penetrated markets, it presents an excellent opportunity for the major players in the beer industry.
While spirits like whisky, vodka, brandy, and rum are highly preferred by consumers in India, a rising segment of consumers is shifting towards beer owing to its lower alcohol content. The industry growth is also reinforced by the decrease in the selling and distribution costs in India. Innovation in products and packaging is further expected to drive the market growth in India. Canned beer, draught beer, and craft beer are luring customers. Canned beer, owing to its ease of handling and easy transportation from one place to another, is gaining momentum. Furthermore, freshly brewed, on-tap beer is also exhibiting a healthy growth. Draught beer, meanwhile, is still a new introduction in the market. In large cities such as Bengaluru, Gurgaon, and Pune, there has been a rising trend of brewpubs over the last few years, which has been providing further impetus for the beer market growth in India.
However, the market growth was severely affected amidst the outbreak of the COVID-19 pandemic due to the initial ban on sale of alcoholic beverages and the duty hikes that led to a spike in beer prices. The pandemic, while detrimental to the growth of the market, has also opened up the industry to innovations and an expansion of distribution channels, with suppliers turning to home deliveries and online platforms to help their sales amidst the closure of physical stores.
Key Industry Players in the India Beer Market
The report gives a detailed analysis of the following key players in the India beer market, covering their competitive landscape, capacity, and latest developments like acquisitions, and investments, expansions of capacity, and plant turnarounds:
- United Breweries Holdings Limited
- Carlsberg Group
- B9 Beverages Pvt. Ltd
- Anheuser-Busch InBev
- Devans Modern Breweries Ltd.
- Heineken N.V.
- SABMiller plc
- Sinq Beverage Pvt Ltd.
- Sona Beverages Private Limited
- White Rhino Brewing Co.
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Type |
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| Breakup by Quality |
|
| Breakup by Packaging Type |
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| Breakup by Production |
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| Breakup by Region |
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| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Beer Market Overview
8.1 Key Industry Highlights
8.2 Global Beer Historical Market (2018-2023)
8.3 Global Beer Market Forecast (2024-2032)
8.4 Global Beer Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Beer Market Overview
9.1 Key Industry Highlights
9.2 India Beer Historical Market (2018-2023)
9.3 India Beer Market Forecast (2024-2032)
10 India Beer Market by Product
10.1 Lager
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ale
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Craft
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 India Beer Market by Type
11.1 Strong
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Mild
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 India Beer Market by Quality
12.1 Standard
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Premium
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Super Premium
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 India Beer Market by Packaging Type
13.1 Bottles
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Cans
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Others
14 India Beer Market by Production
14.1 Marco-Brewery
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Micro-Brewery
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Craft-Brewery
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
15 India Beer Market by Region
15.1 North India
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 West and Central India
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 East India
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 South India
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Value Chain Analysis
18 Trade Data Analysis (HS Code - 2203)
18.1 Major Importing Countries
18.1.1 By Volume
18.1.2 By Value
18.2 Major Exporting Countries
18.2.1 By Volume
18.2.2 By Value
19 Price Analysis
20 Competitive Landscape
20.1 Market Structure
20.2 Company Profiles
20.2.1 United Breweries Holdings Limited
20.2.1.1 Company Overview
20.2.1.2 Product Portfolio
20.2.1.3 Demographic Reach and Achievements
20.2.1.4 Certifications
20.2.2 Carlsberg Group
20.2.2.1 Company Overview
20.2.2.2 Product Portfolio
20.2.2.3 Demographic Reach and Achievements
20.2.2.4 Certifications
20.2.3 B9 Beverages Pvt. Ltd
20.2.3.1 Company Overview
20.2.3.2 Product Portfolio
20.2.3.3 Demographic Reach and Achievements
20.2.3.4 Certifications
20.2.4 Anheuser-Busch InBev
20.2.4.1 Company Overview
20.2.4.2 Product Portfolio
20.2.4.3 Demographic Reach and Achievements
20.2.4.4 Certifications
20.2.5 Devans Modern Breweries Ltd.
20.2.5.1 Company Overview
20.2.5.2 Product Portfolio
20.2.5.3 Demographic Reach and Achievements
20.2.5.4 Certifications
20.2.6 Heineken N.V.
20.2.6.1 Company Overview
20.2.6.2 Product Portfolio
20.2.6.3 Demographic Reach and Achievements
20.2.6.4 Certifications
20.2.7 SABMiller plc
20.2.7.1 Company Overview
20.2.7.2 Product Portfolio
20.2.7.3 Demographic Reach and Achievements
20.2.7.4 Certifications
20.2.8 Sinq Beverage Pvt Ltd.
20.2.8.1 Company Overview
20.2.8.2 Product Portfolio
20.2.8.3 Demographic Reach and Achievements
20.2.8.4 Certifications
20.2.9 Sona Beverages Private Limited
20.2.9.1 Company Overview
20.2.9.2 Product Portfolio
20.2.9.3 Demographic Reach and Achievements
20.2.9.4 Certifications
20.2.10 White Rhino Brewing Co.
20.2.10.1 Company Overview
20.2.10.2 Product Portfolio
20.2.10.3 Demographic Reach and Achievements
20.2.10.4 Certifications
20.2.11 Others
21 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beer Market: Key Industry Highlights, 2018 and 2032
2. India Beer Market: Key Industry Highlights, 2018 and 2032
3. India Beer Historical Market: Breakup by Product (USD Million), 2018-2023
4. India Beer Market Forecast: Breakup by Product (USD Million), 2024-2032
5. India Beer Historical Market: Breakup by Type (USD Million), 2018-2023
6. India Beer Market Forecast: Breakup by Type (USD Million), 2024-2032
7. India Beer Historical Market: Breakup by Quality (USD Million), 2018-2023
8. India Beer Market Forecast: Breakup by Quality (USD Million), 2024-2032
9. India Beer Historical Market: Breakup by Packaging Type (USD Million), 2018-2023
10. India Beer Market Forecast: Breakup by Packaging Type (USD Million), 2024-2032
11. India Beer Historical Market: Breakup by Production (USD Million), 2018-2023
12. India Beer Market Forecast: Breakup by Production (USD Million), 2024-2032
13. India Beer Historical Market: Breakup by Region (USD Million), 2018-2023
14. India Beer Market Forecast: Breakup by Region (USD Million), 2024-2032
15. Major Importing Countries by Volume
16. Major Exporting Countries by Volume
17. Major Importing Countries by Value
18. Major Exporting Countries by Value
19. India Beer Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly INR 483.10 billion.
The market is assessed to grow at a CAGR of 9.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about INR 1122.52 billion by 2032.
The major market drivers include the growing demand for premium beer, the increasing purchasing power of the young population, and the surging preference for beer with innovative flavours.
Rapid urbanisation, low alcoholic content of beer, innovations in packaging of beer, and the increasing trend of brewpubs are the key trends guiding the market growth.
The major regions in the India beer market are North India, South India, East India, and West and Central India.
The major products of beer in the market are lager, ale, and craft, among others.
The significant beer types considered in the market report are strong and mild.
The various segments based on the quality of the product are standard, premium, and super premium.
The several packaging types considered in the market report are bottles and cans, among others.
Macro-brewery, micro-brewery, and craft-brewery are the different segments based on the production of beer.
The major players in the market are United Breweries Holdings Limited, Carlsberg Group, B9 Beverages Pvt. Ltd, Anheuser-Busch InBev, Devans Modern Breweries Ltd., Heineken N.V., SABMiller plc, Sinq Beverage Pvt Ltd., Sona Beverages Private Limited, and White Rhino Brewing Co., among others.
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