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Europe Toys Market Share, Size, Trends, Report, Growth, Demand, Forecast: By Product: Action Figures, Building Sets, Games and Puzzles, Dolls, Sports and Outdoor Toys, Plush, Others; By Age Group: Up to 5 Years, Between 5 to 10 Years, Above 10 Years; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Europe Toys Market Outlook
The Europe toys market size reached a value of approximately USD 14.51 billion in 2023. The market is expected to grow at a CAGR of 2.7% between 2024 and 2032, reaching a value of USD 18.47 billion by 2032.
Key Trends in the Market
Toys are objects that are designed to be played with by children for purposes of entertainment, education, and enjoyment. They can come in various shapes and sizes and can be made of wood or plastic. A variety of types of toys are available to cater to the preferences of children of different ages and interests.
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- Rising trend of online sales of innovative and unique toy products directly to consumers has increased the demand for the toys from all across Europe.
- Several key players are focussing on manufacturing toys that are designed using sustainable materials so as to reduce the negative environmental impact of toys.
- Developments carried out in the toy manufacturing technologies are expected to be a key trend in the Europe toys market to produce more engaging and educational toys to the consumers.
Europe Toys Market Analysis
Based on product, the market is segmented into action figures, building sets, games and puzzles, dolls, sports and outdoor toys, and plush, among others. On the basis of age group, the market is divided into up to 5 years, between 5 to 10 years, and above 10 years. By distribution channel, the market is categorised into hypermarkets and supermarkets, departmental stores, and online channels, among others. Based on country, the market is segmented into Germany, the United Kingdom, France, Italy, and Spain.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Europe toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- LEGO System A/S
- Hasbro, Inc.
- Mattel, Inc.
- Clementoni Spa
- The Goliath Games LLC and B.V Companies
- Ravensburger Group
- Thames & Kosmos
- BRUDER Spielwaren GmbH + Co. KG
- Abysse Corp
- Steiff Retail GmbH
- Others
Market Share by Country
Germany held a large share of the Europe toys market owing to the rising population and improved purchasing power due to increased disposable income of the people in the country. The market key players are increasingly focussing on manufacturing high quality sustainable toys due to rising environmental awareness among the people in the country. Moreover, the demand for the educational toys is also increasing which is altogether supporting the growth of the overall toys market in Europe.
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Competitive Landscape
LEGO System A/S is a toy company founded in 1932 with headquarters in Billund, Denmark. The company manufactures branded toys for children globally and has also built several amusement parks all around the world.
Hasbro Inc. was established in 1923 and is based in Rhode Island, United States. This multinational plastic company is involved in manufacturing consumer toy products such as dolls and action figures.
Mattel Inc. founded in 1945 has its headquarters located in California, United States. It is a toy company that manufactures and designs its own toy products and supplies them to consumers worldwide.
Other market players include Clementoni Spa, The Goliath Games LLC and B.V Companies, Ravensburger Group, Thames and Kosmos, BRUDER Spielwaren GmbH + Co. KG, Abysse Corp, and Steiff Retail GmbH, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Toys Market Overview
8.1 Europe Toys Historical Market (2018-2023)
8.2 Europe Toys Market Forecast (2024-2032)
9 Europe Toys Market by Product
9.1 Action Figures
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Building Sets
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Games and Puzzles
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Dolls
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Sports and Outdoor Toys
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Plush
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Others
10 Europe Toys Market by Age Group
10.1 Up to 5 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Between 5 to 10 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Europe Toys Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Departmental Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channels
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Europe Toys Market by Country
12.1 Germany
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 United Kingdom
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 France
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Italy
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Spain
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 LEGO System A/S
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hasbro, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Mattel, Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Clementoni Spa
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 The Goliath Games LLC and B.V Companies
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Ravensburger Group
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Thames & Kosmos
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 BRUDER Spielwaren GmbH + Co. KG
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Abysse Corp
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Steiff Retail GmbH
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Toys Market: Key Industry Highlights, 2018 and 2032
2. Europe Toys Historical Market: Breakup by Product (USD Million), 2018-2023
3. Europe Toys Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Europe Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
5. Europe Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
6. Europe Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Europe Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Europe Toys Historical Market: Breakup by Country (USD Million), 2018-2023
9. Europe Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Exporting Countries by Volume
14. Europe Toys Market Structure
Key Questions Answered in the Report
The toys market in Europe reached a value of approximately USD 14.51 billion in 2023.
The market is expected to grow at a CAGR of 2.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 18.47 billion by 2032.
The key drivers in the market are increasing disposable income of parents, rising demand for educational toys, and strong merchandising of toys.
The key trends of the market are rising trend of e-commerce, technological advancements in production of toys, and growing preference for sustainable toys.
Major countries in the market are Germany, the United Kingdom, France, Italy, and Spain.
The various products in the toy market of Europe are action figures, building sets, games and puzzles, dolls, sports and outdoor toys, and plush, among others.
Key players in the Europe toys market are LEGO System A/S, Hasbro, Inc., Mattel, Inc., Clementoni Spa, The Goliath Games LLC and B.V Companies, Ravensburger Group, Thames and Kosmos, BRUDER Spielwaren GmbH + Co. KG, Abysse Corp, and Steiff Retail GmbH, among others.
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