The Asia Pacific toys market size reached a value of approximately USD 59.43 Billion in 2025. The market is expected to grow at a CAGR of 5.00% between 2026 and 2035, reaching a value of USD 96.81 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5%
Value in USD Billion
2026-2035
*this image is indicative*
A toy is an object that is designed primarily to be used for the purposes of entertainment and to pass the time, traditionally by children. Toys can be of various types, catering to different interests of children, level of activity, and age groups.
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The EMR’s report titled “Asia Pacific Toys Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Age Group
Market Breakup by Distribution Channel
Market Breakup by Region
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China accounts for a large share of the Asia Pacific toys market owing to the rapidly rising population and extensive manufacturing capabilities in the country, leading to an increased supply of various toys. The market players in China are focussing on innovation and technological advancements that can be done in their products which enhances the growth of the toys market in China. In India, rising demand for educational toys and STEM (science, technology, engineering and math) focussed toys from consumers is further supporting the growth of the toys market in India and the overall Asia Pacific.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Asia Pacific toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
LEGO System A/S is a toy company found in 1932 with headquarters in Billund, Denmark. The company is known for manufacturing branded toys such as interlocking plastic bricks, among others.
Bandai Namco Holdings Inc. was established in 2005 and has its headquarter located in Tokyo, Japan. An entertainment company, Bandai Namco is indulged in publishing and distributing video games to consumers globally.
Hasbro, Inc. was founded 1923 and is based in Rhode Island in the United States. It is a plastics company that manufactures entertainment consumer goods such as dolls, and electronic games, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major toy companies include TOMY Company, Ltd., Mattel, Inc., Guangdong Gaole Co., Ltd., Rastar Group, Dream International Limited, Playmates Toys Limited, and S M Funcorp Toys Private Limited, among others.
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The toys market size in the Asia Pacific reached a value of approximately USD 59.43 Billion in 2025.
The market is expected to grow at a CAGR of 5.00% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 96.81 Billion by 2035.
The key drivers in the market are growing population, rising demand for educational toys, and rising disposable income.
The key trends of the market are technological improvements, rising concern towards health, and growing demand for sustainable toys.
Major countries in the market are China, Japan, India, ASEAN, South Korea, and Australia, among others.
The various distribution channel for toys are hypermarkets and supermarkets, departmental stores, and online channel, among others.
Key players in the Asia Pacific toys market are LEGO System A/S, Bandai Namco Holdings Inc., Hasbro, Inc., TOMY Company, Ltd., Mattel, Inc., Guangdong Gaole Co., Ltd., Rastar Group, Dream International Limited, Playmates Toys Limited, and S M Funcorp Toys Private Limited, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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