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Indian Digital Marketing Market Size, Share, Growth, Trends: By Type: Social Media Marketing, Search Engine Optimization (SEO), Digital OOH Media, Influencer Marketing, Affiliate Marketing, Email Marketing, Blogging and Podcasting, Others; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
India Digital Marketing Market Size
The India digital marketing market size was around USD 5.15 billion in 2023. The market is estimated to grow at a CAGR of 30.2% during 2024-2032 to reach a value of USD 55.37 billion by 2032.
Key Takeaways
- India is the second largest online market on a global scale, with a presence of about 900 million internet users.
- About 55% of the mobile use by Indians is for the purpose of video viewing.
- In 2021, digital ad spending in India was recorded to be INR 88,334 crores.
Businesses make use of email, social media, web-based advertising, and text and multimedia messages, as different forms of digital marketing. India is considered a fast-paced market outgrowing China in terms of internet consumption. India’s large population is becoming more reliant on the Internet for a variety of purposes including online learning, paying bills, watching movies, etc., thereby increasing the amount of time spent online. Hence, businesses are employing digital marketing strategies to target customers online in an efficient manner, which is boosting the digital marketing market expansion in India.
Business owners are focusing on enhancing their presence on search engines like Google by increasing their expenditure on digital marketing campaigns and bringing about brand awareness to increase profits.
Indian Digital Marketing Market Report Snapshots
Indian Digital Marketing Market Size
Indian Digital Marketing Market Trends
Indian Digital Marketing Market Regional Analysis
Indian Digital Marketing Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Digital Advertising Overview
9 Global Digital Marketing Market Overview
9.1 Global Digital Marketing Historical Market (2018-2023)
9.2 Global Digital Marketing Market Forecast (2024-2032)
9.3 Global Digital Marketing Market Share by Region
9.3.1 North America
9.3.2 Europe
9.3.3 Asia Pacific
9.3.4 Latin America
9.3.5 Middle East and Africa
10 India Digital Marketing Market Analysis
10.1 India Digital Marketing Historical Market (2018-2023)
10.2 India Digital Marketing Market Forecast (2024-2032)
11 India Digital Marketing Market by Type
11.1 Social Media Marketing
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Search Engine Optimization (SEO)
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Digital OOH Media
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Influencer Marketing
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Affiliate Marketing
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Email Marketing
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Blogging and Podcasting
11.7.1 Historical Trend (2018-2023)
11.7.2 Forecast Trend (2024-2032)
11.8 Others
12 India Digital Marketing Market by End Use
12.1 FMCG
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 E-commerce
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Automotive
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Telecom
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 BFSI
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Education
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Media and Entertainment
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Retail
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
12.9 Others
13 India Digital Marketing Market by Region
13.1 West and Central India
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 North India
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 South India
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 East India
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Top Digital Marketing Companies in India
15.3 Company Profiles
15.3.1 Oxedent Technologies Private Limited
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Demographic Reach and Achievements
15.3.1.4 Certifications
15.3.2 The NineHertz
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Demographic Reach and Achievements
15.3.2.4 Certifications
15.3.3 Kinnect Media Private Limited
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Demographic Reach and Achievements
15.3.3.4 Certifications
15.3.4 iProspect
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Demographic Reach and Achievements
15.3.4.4 Certifications
15.3.5 WATMedia Private Limited
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Demographic Reach and Achievements
15.3.5.4 Certifications
15.3.6 FoxyMoron
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Demographic Reach and Achievements
15.3.6.4 Certifications
15.3.7 Social Pulsar
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Demographic Reach and Achievements
15.3.7.4 Certifications
15.3.8 Blusteak Media
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Demographic Reach and Achievements
15.3.8.4 Certifications
15.3.9 QUBIX Integrated Media Services Pvt. Ltd
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Demographic Reach and Achievements
15.3.9.4 Certifications
15.3.10 Creative Monkeys
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Demographic Reach and Achievements
15.3.10.4 Certifications
15.3.11 GH Digital Media Pvt Ltd
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Demographic Reach and Achievements
15.3.11.4 Certifications
15.3.12 Others
15.4 Pricing Strategy
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2. India Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3. India Digital Marketing Historical Market: Breakup by Type (USD Million), 2018-2023
4. India Digital Marketing Market Forecast: Breakup by Type (USD Million), 2024-2032
5. India Digital Marketing Historical Market: Breakup by End Use (USD Million), 2018-2023
6. India Digital Marketing Market Forecast: Breakup by End Use (USD Million), 2024-2032
7. India Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2023
8. India Digital Marketing Market Forecast: Breakup by Region (USD Million), 2024-2032
9. India Digital Marketing Market Structure
Key Questions Answered in the Report
The market attained a value of USD 5.15 billion in 2023.
The market is projected to grow at a CAGR of 30.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 55.37billion by 2032.
The key trends guiding the growth of the market are rising digitisation, favourable government initiatives, rising penetration of social media, and technological advancements such as AI.
The key regional markets are West and Central India, North India, South India, and East India.
Social media marketing, search engine optimization (SEO), digital OOH media, influencer marketing, affiliate marketing, email marketing, and blogging and podcasting, among others are the types of digital marketing.
The end uses include FMCG, e-commerce, automotive, telecom, BFSI, education, media and entertainment, retail, and others.
The key players in the market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.
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