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United Kingdom Digital Marketing Market

United Kingdom Digital Marketing Market Size, Analysis: By Digital Channel: Email Marketing, Interactive Consumer Website, Search Engine Optimisation, Blogging and Podcasting, Online/Display Advertising, Mobile Marketing, Social Media Marketing, Digital OOH Media, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

United Kingdom Digital Marketing Market Size

The United Kingdom digital marketing market reached approximately USD 30.14 billion in 2023. The market is projected to grow at a CAGR of 11.1% between 2024 and 2032, reaching a value of around USD 77.61 billion by 2032.

 

United Kingdom Digital Marketing Market Report Summary Description Value
Base Year USD Billion 2023
Historical period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 30.1
Market Size 2032 USD Billion 77.6
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 11.1%
CAGR 2024-2032 - Market by Region Scotland 12.2%
CAGR 2024-2032 - Market by Region Northern Ireland 10.0%
CAGR 2024-2032 - Market by Digital Channel Search Engine Optimization 12.1%
CAGR 2024-2032 - Market by End Use Education 12.6%
Market Share by Region England 82.4%

 

United Kingdom Digital Marketing Market Outlook

  • As per the industry reports, in 2024, digital marketing is the fastest growing sector in the advertising market of the UK.
  • Around 94 per cent of digital marketers in the region leverage the capabilities of AI for online marketing purposes.
  • Social media marketing holds the most prominent position in the UK market.

 

United Kingdom Digital Marketing Market Growth

The proliferation of the internet, increased usage of AI and analytics in digital marketing, and growth of social media marketing are some of the prominent factors boosting the market growth. The usage of platforms such as Facebook, Instagram, Twitter, and LinkedIn in marketing is steadily increasing as brands are not solely relying on these platforms for promotional purposes but are also actively interacting with customers to build relations and loyalty. Online advertising is expected to grow at a CAGR of 10.3% over the forecast period of 2024-2032.

 

Short videos have experienced rapid growth and are very successful in engaging consumers and clients for promotional purposes with the rise of Instagram reels, TikTok and YouTube shorts. Additionally, interactive content like quizzes, polls, and AR experiences are becoming increasingly popular in the digital marketing landscape.

 

Moreover, collaborating with influencers remains an effective marketing tactic in the UK as they possess the ability to connect with and reach specific target demographics in a manner that exudes personalisation and authenticity, mitigating the reliance on conventional advertising methods. Further, blogging/podcasting is expected to witness significant growth and will likely grow at a CAGR of 11% between 2024-2032.

 

United Kingdom Digital Marketing Market

 

United Kingdom Digital Marketing Industry Segmentation

“United Kingdom Digital Marketing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

CAGR 2024-2032 - Market by Digital Channel
Search Engine Optimization 12.1%
Blogging and Podcasting 11.0%
Email Marketing XX%
Interactive Consumer Website XX%
Online/Display Advertising XX%
Others XX%

 

Market Breakup by Digital Channel

  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others

 

CAGR 2024-2032 - Market by End Use
Education 12.6%
Healthcare 11.9%
Automotive XX%
BFSI XX%
Government XX%
Others XX%

 

Market Breakup by End Use

  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others

 

CAGR 2024-2032 - Market by Region
Scotland 12.2%
Northern Ireland 10.0%
England XX%
Wales XX%

 

Market Breakup by Region

  • England
  • Wales
  • Scotland
  • Northern Ireland

 

United Kingdom Digital Marketing Market Share

Based on end use, the market is divided into automotive, BFSI, education, healthcare, government, and media and entertainment, among others. The media and entertainment sector accounts for a major market share as this sector relies heavily on digital marketing strategies to promote movies, music, games, and events. In order to effectively engage and retain their audiences, targeted advertising, social media campaigns, and content marketing play a vital role, especially with the increasing popularity of streaming services and digital media.

 

Market Share by Region
England 82.4%
Wales XX%
Scotland XX%
Northern Ireland XX%

 

Leading Companies in the United Kingdom Digital Marketing Market

The market players are harnessing data analytics to gather insights from big data and meet the evolving regulatory landscape.

 

  • Accenture plc
  • Ziffity Solutions
  • SalesGenomics
  • Adapts Media
  • Burst Digital
  • Noise Media Limited
  • LMNts Marketing Limited
  • WebFX EMEA Limited
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Digital Channel
  • End Use
  • Region
Breakup by Digital Channel
  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others
Breakup by End Use
  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others
Breakup by Region
  • England
  • Wales
  • Scotland
  • Northern Ireland
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Accenture plc
  • Ziffity Solutions
  • SalesGenomics
  • Adapts Media
  • Burst Digital
  • Noise Media Limited
  • LMNts Marketing Limited
  • WebFX EMEA Limited
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    United Kingdom Digital Marketing Market Overview

    8.1    Key Industry Highlights
    8.2    Europe Digital Marketing Historical Market (2018-2023) 
    8.3    Europe Digital Marketing Market Forecast (2024-2032)
    8.4    Europe Digital Marketing Market Share by Country
        8.4.1    United Kingdom
        8.4.2    Germany
        8.4.3    France
        8.4.4    Italy
        8.4.5    Others
9    United Kingdom Digital Marketing Market Overview
    9.1    Key Industry Highlights
    9.2    United Kingdom Digital Marketing Historical Market (2018-2023) 
    9.3    United Kingdom Digital Marketing Market Forecast (2024-2032)
10    United Kingdom Digital Marketing Market by Digital Channel
    10.1    Email Marketing
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Interactive Consumer Website
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Search Engine Optimisation
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Blogging and Podcasting
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Online/Display Advertising
        10.5.1    Historical Trend (2018-2023)
        10.5.2    Forecast Trend (2024-2032)
    10.6    Mobile Marketing
        10.6.1    Historical Trend (2018-2023)
        10.6.2    Forecast Trend (2024-2032)
    10.7    Social Media Marketing
        10.7.1    Historical Trend (2018-2023)
        10.7.2    Forecast Trend (2024-2032)
    10.8    Digital OOH Media
        10.8.1    Historical Trend (2018-2023)
        10.8.2    Forecast Trend (2024-2032)
    10.9    Viral Marketing
        10.9.1    Historical Trend (2018-2023)
        10.9.2    Forecast Trend (2024-2032)
    10.10    Online Video Marketing
        10.10.1    Historical Trend (2018-2023)
        10.10.2    Forecast Trend (2024-2032)
    10.11    Others
11    United Kingdom Digital Marketing Market by End Use
    11.1    Automotive
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    BFSI
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Education
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Healthcare
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Government
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Media and Entertainment
        11.6.1    Historical Trend (2018-2023)
        11.6.2    Forecast Trend (2024-2032)
    11.7    Others
12    United Kingdom Digital Marketing Market by Region
    12.1    England
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Wales
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Scotland
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Northern Ireland
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators of Demand
    13.4    Key Indicators of Price
14    Competitive Landscape
    14.1    Market Structure
    14.2    Company Profiles
        14.2.1    Accenture plc 
            14.2.1.1    Company Overview
            14.2.1.2    Product Portfolio
            14.2.1.3    Demographic Reach and Achievements
            14.2.1.4    Certifications
        14.2.2    Ziffity Solutions 
            14.2.2.1    Company Overview
            14.2.2.2    Product Portfolio
            14.2.2.3    Demographic Reach and Achievements
            14.2.2.4    Certifications
        14.2.3    SalesGenomics 
            14.2.3.1    Company Overview
            14.2.3.2    Product Portfolio
            14.2.3.3    Demographic Reach and Achievements
            14.2.3.4    Certifications
        14.2.4    Adapts Media 
            14.2.4.1    Company Overview
            14.2.4.2    Product Portfolio
            14.2.4.3    Demographic Reach and Achievements
            14.2.4.4    Certifications
        14.2.5    Burst Digital 
            14.2.5.1    Company Overview
            14.2.5.2    Product Portfolio
            14.2.5.3    Demographic Reach and Achievements
            14.2.5.4    Certifications
        14.2.6    Noise Media Limited 
            14.2.6.1    Company Overview
            14.2.6.2    Product Portfolio
            14.2.6.3    Demographic Reach and Achievements
            14.2.6.4    Certifications
        14.2.7    LMNts Marketing Limited 
            14.2.7.1    Company Overview
            14.2.7.2    Product Portfolio
            14.2.7.3    Demographic Reach and Achievements
            14.2.7.4    Certifications
        14.2.8    WebFX EMEA Limited 
            14.2.8.1    Company Overview
            14.2.8.2    Product Portfolio
            14.2.8.3    Demographic Reach and Achievements
            14.2.8.4    Certifications
        14.2.9    Others
15    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Europe Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2.    United Kingdom Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3.    United Kingdom Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2023
4.    United Kingdom Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2024-2032
5.    United Kingdom Digital Marketing Historical Market: Breakup by End Use (USD Billion), 2018-2023
6.    United Kingdom Digital Marketing Market Forecast: Breakup by End Use (USD Billion), 2024-2032
7.    United Kingdom Digital Marketing Historical Market: Breakup by Region (USD Billion), 2018-2023
8.    United Kingdom Digital Marketing Market Forecast: Breakup by Region (USD Billion), 2024-2032
9.    United Kingdom Digital Marketing Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 30.14 billion.

The United Kingdom digital marketing market is estimated to grow at a CAGR of 11.1% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 77.61 billion by 2032.

The market is being driven due to proliferation of the internet, increased usage of AI and analytics in digital marketing, and growth of social media marketing.

The key trends aiding the market include the rising popularity of short videos, collaboration with influencers and the growth of omnichannel marketing.

Regions considered in the market are England, Wales, Scotland, and Northern Ireland.

Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, and online video marketing, among others.

Different end uses are automotive, BFSI, education, healthcare, government, and media and entertainment, among others.

The major players in the market are Accenture plc, Ziffity Solutions, SalesGenomics, Adapts Media, Burst Digital, Noise Media Limited, LMNts Marketing Limited, and WebFX EMEA Limited, among others.

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