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The global mayonnaise market reached a value of about USD 11 billion in 2020. The market is further expected to grow at a CAGR of nearly 4% between 2021 and 2026 to reach a value of around USD 14 billion by 2026.
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North America is the leader in the global mayonnaise market because of the immense prevalence of fast food products and snacks, particularly in the United States and Canada. In the end-user sector, the institutional sector holds nearly three-fourths of the industry share. Supermarkets and hypermarkets are the major segments of the distribution channel as they provide customers with convenience by providing a wide variety of goods and brands.
Mayonnaise refers to a thick, creamy sauce made from egg yolks, butter, vinegar or lemon juice, and different seasonings. It is a popular condiment that is used in sandwiches or burgers, snacks, and even tacos or rolls. It is also used as a basis for the preparation of other sauces, including tartar sauce and thousand-island salad dressing. Mayonnaise also provides a range of commonly ingested advantages, including a decrease in cholesterol, food intake, and heart health enhancement.
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Based on type, the mayonnaise market can be divided into the following:
It finds its end-uses in the following industries:
The distribution channel can be segmented as follows:
The regional mayonnaise markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The global mayonnaise market is being led by various market trends. As lifestyles and dietary preferences shift drastically, consumers are now demanding inexpensive and convenient fast food that needs minimal cooking. Because of the change in eating habits, the versatility, along with the taste of mayonnaise, the product has various uses in pizza, sandwiches, burgers, snack dips, rolls, and tacos. It also improves the flavour of raw vegetables and is, thus, used as a dressing in salads. A major transition to vegan diets and increased public health awareness have led manufacturers to manufacture egg-free, vegan, low-fat, and organic mayonnaise varieties. They have also added many flavours to suit the diversified tastes and desires of a broad customer base. These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanisation, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth.
The report gives a detailed analysis of the following key players in the global mayonnaise market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the mayonnaise market based on the Porter's five forces model along with giving a SWOT analysis.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, End Use, Distribution Channel, Region|
|Breakup by Type||Unflavoured Mayonnaise, Flavoured Mayonnaise|
|Breakup by End Use||Institutional, Retail|
|Breakup by Distribution Channel||Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores, Others|
|Breakup by Region||North America, Europe, Asia Pacific, Latin America, Middle East and Africa|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Nestlé S.A, The Kraft Heinz Company, Unilever Food Solutions, McCormick & Company, Inc., Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Global Mayonnaise Market Analysis
8.1 Key Industry Highlights
8.2 Global Mayonnaise Historical Market (2018-2022)
8.3 Global Mayonnaise Market Forecast (2023-2028)
8.4 Global Mayonnaise Market by Type
8.4.1 Unflavoured Mayonnaise
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.4.2 Flavoured Mayonnaise
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.5 Global Mayonnaise Market by End Use
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.6 Global Mayonnaise Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.6.2 Convenience Stores
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.6.3 Online Retailers
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.6.4 Specialty Stores
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.7 Global Mayonnaise Market by Region
8.7.1 Market Share
126.96.36.199 North America
188.8.131.52 Asia Pacific
184.108.40.206 Latin America
220.127.116.11 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
18.104.22.168 United States of America
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
22.214.171.124 United Kingdom
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
126.96.36.199 Saudi Arabia
188.8.131.52 United Arab Emirates
184.108.40.206 South Africa
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Manufacturing Process
12.2 Detailed Process Flow
12.3 Operations Involved
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Company Profiles
13.3.1 Nestlé S.A.
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
13.3.2 The Kraft Heinz Company
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
13.3.3 Unilever Food Solutions
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
13.3.4 McCormick & Company, Inc.
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
14 Industry Events and Developments
List of Key Figures and Tables
1. Global Mayonnaise Market: Key Industry Highlights, 2018 and 2028
2. Global Mayonnaise Historical Market: Breakup by Type (USD Billion), 2018-2022
3. Global Mayonnaise Market Forecast: Breakup by Type (USD Billion), 2023-2028
4. Global Mayonnaise Historical Market: Breakup by End Use (USD Billion), 2018-2022
5. Global Mayonnaise Market Forecast: Breakup by End Use (USD Billion), 2023-2028
6. Global Mayonnaise Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
7. Global Mayonnaise Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
8. Global Mayonnaise Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Mayonnaise Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global Mayonnaise Market Structure
In 2020, the global mayonnaise market attained a value of nearly USD 11 billion.
The market is projected to grow at a CAGR of 4% between 2021 and 2026.
The market is estimated to grow in the forecast period of 2023-2028 to reach about USD 14 billion by 2026.
The major drivers of the industry, such as rising disposable incomes, increased consumption of fast food and packaged food products, availability of mayonnaise in different flavours, growth of the food chains, and growing western influence, are expected to aid the market growth.
The key market trends guiding the growth of the mayonnaise market include the launch of vegan and low-fat organic mayonnaise variants and the growth of the e-commerce industry.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.
Unflavoured and flavoured mayonnaise are the major types of the product in the industry.
The institutional sector is the dominant end-use sector in the industry.
The distribution channel segment is led by supermarkets and hypermarkets.
The major players in the industry are Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.
The global mayonnaise market attained a value of USD 11 billion in 2020, driven by the growing demand for packaged and convenient food products and rising disposable incomes. Aided by the growth of the retail sector and development of low-fat organic mayonnaise variants, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 4%. The mayonnaise market is projected to reach USD 14 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the mayonnaise industry can be bifurcated into unflavoured and flavoured mayonnaise. On the basis of end-use sector, the industry is divided into institutional and retail, where the institutional segment accounts for the largest share in the industry. On the basis of distribution channels, the supermarkets and hypermarkets segment accounts for the leading share in the industry. The major regional markets for mayonnaise are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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