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Mayonnaise Market

Global Mayonnaise Market Size, Share, Growth, Trends: By Type: Unflavoured Mayonnaise, Flavoured Mayonnaise; By End Use: Institutional, Retail; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

Global Mayonnaise Market Outlook

The global mayonnaise market reached a value of about USD 12.39 billion in 2023. The market is further expected to grow at a CAGR of nearly 4.1% between 2024 and 2032 to reach a value of around USD 17.78 billion by 2032. 

 

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North America is the leader in the global mayonnaise market because of the immense prevalence of fast food products and snacks, particularly in the United States and Canada. In the end-user sector, the institutional sector holds nearly three-fourths of the industry share. Supermarkets and hypermarkets are the major segments of the distribution channel as they provide customers with convenience by providing a wide variety of goods and brands.

 

Properties and Applications

Mayonnaise refers to a thick, creamy sauce made from egg yolks, butter, vinegar or lemon juice, and different seasonings. It is a popular condiment that is used in sandwiches or burgers, snacks, and even tacos or rolls. It is also used as a basis for the preparation of other sauces, including tartar sauce and thousand-island salad dressing. Mayonnaise also provides a range of commonly ingested advantages, including a decrease in cholesterol, food intake, and heart health enhancement.

 

Global Mayonnaise Market By Type

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Based on type, the mayonnaise market can be divided into the following:

  • Unflavoured 
  • Flavoured 

It finds its end-uses in the following industries:

  • Institutional
  • Retail

The distribution channel can be segmented as follows:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Specialty Stores
  • Others

The regional mayonnaise markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Mayonnaise Market By Region

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Market Analysis

The global mayonnaise market is being led by various market trends. As lifestyles and dietary preferences shift drastically, consumers are now demanding inexpensive and convenient fast food that needs minimal cooking. Because of the change in eating habits, the versatility, along with the taste of mayonnaise, the product has various uses in pizza, sandwiches, burgers, snack dips, rolls, and tacos. It also improves the flavour of raw vegetables and is, thus, used as a dressing in salads. A major transition to vegan diets and increased public health awareness have led manufacturers to manufacture egg-free, vegan, low-fat, and organic mayonnaise varieties. They have also added many flavours to suit the diversified tastes and desires of a broad customer base. These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanisation, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth.

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global mayonnaise market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Nestlé S.A.  
  • The Kraft Heinz Company
  • Unilever Food Solutions
  • McCormick & Company, Inc.      
  • Others

The comprehensive EMR report provides an in-depth assessment of the mayonnaise market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • End Use
  • Distribution Channel
  • Region
Breakup by Type
  • Unflavoured Mayonnaise
  • Flavoured Mayonnaise
Breakup by End Use
  • Institutional
  • Retail
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Specialty Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Nestlé S.A.  
  • The Kraft Heinz Company
  • Unilever Food Solutions
  • McCormick & Company, Inc.      
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

Mayonnaise Market Report Snapshots

Mayonnaise Market Size

Mayonnaise Market Analysis

Mayonnaise Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Mayonnaise Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Mayonnaise Historical Market (2018-2023) 
    8.3    Global Mayonnaise Market Forecast (2024-2032)
    8.4    Global Mayonnaise Market by Type
        8.4.1    Unflavoured Mayonnaise  
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Flavoured Mayonnaise 
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Mayonnaise Market by End Use
        8.5.1    Institutional  
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Retail 
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Mayonnaise Market by Distribution Channel
        8.6.1    Supermarkets and Hypermarkets    
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Convenience Stores  
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Online Retailers  
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Specialty Stores  
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Others
    8.7    Global Mayonnaise Market by Region       
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Mayonnaise Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Mayonnaise Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Mayonnaise Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Mayonnaise Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and  Africa Mayonnaise Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Manufacturing Process

    16.1    Overview
    16.2    Detailed Process Flow
    16.3    Operation Involved
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Nestlé S.A.  
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    The Kraft Heinz Company
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Unilever Food Solutions
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    McCormick & Company, Inc.    
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Others
18    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Mayonnaise Market: Key Industry Highlights, 2018 and 2032
2.    Global Mayonnaise Historical Market: Breakup by Type (USD Billion), 2018-2023
3.    Global Mayonnaise Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Global Mayonnaise Historical Market: Breakup by End Use (USD Billion), 2018-2023
5.    Global Mayonnaise Market Forecast: Breakup by End Use (USD Billion), 2024-2032
6.    Global Mayonnaise Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7.    Global Mayonnaise Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8.    Global Mayonnaise Historical Market: Breakup by Region (USD Billion), 2018-2023
9.    Global Mayonnaise Market Forecast: Breakup by Region (USD Billion), 2024-2032
10.    North America Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    North America Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Europe Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Europe Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Asia Pacific Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Asia Pacific Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Latin America Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Latin America Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Middle East and Africa Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Middle East and Africa Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Global Mayonnaise Market Structure

Key Questions Answered in the Report

In 2023, the global mayonnaise market attained a value of nearly USD 12.39 billion. 

The market is projected to grow at a CAGR of 4.10% between 2024 and 2032.

The market is estimated to grow in the forecast period of 2024-2032 to reach about USD 17.78 billion by 2032. 

The major drivers of the market are rising disposable incomes, increasing consumption of fast food and packaged food products, availability of mayonnaise in different flavours, and the expansion of food chains.

The key trends guiding the growth of the market include the launch of vegan and low-fat organic mayonnaise variants and the robust growth of the e-commerce sector.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. 

Unflavoured and flavoured mayonnaise are the major mayonnaise types in the market.

Institutional and retail are the different end uses of mayonnaise. 

The various distribution channels are supermarkets and hypermarkets, convenience stores, online retailers, and speciality stores, among others. 

The major players in the global mayonnaise market are Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.

Analyst Review

The global mayonnaise market attained a value of USD 12.39 billion in 2023, driven by the growing demand for packaged and convenient food products and rising disposable incomes. Aided by the growth of the retail sector and development of low-fat organic mayonnaise variants, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.10%. The mayonnaise market is projected to reach USD 17.78 billion by 2032. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the mayonnaise industry can be bifurcated into unflavoured and flavoured mayonnaise. On the basis of end-use sector, the industry is divided into institutional and retail, where the institutional segment accounts for the largest share in the industry. On the basis of distribution channels, the supermarkets and hypermarkets segment accounts for the leading share in the industry. The major regional markets for mayonnaise are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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