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Global Mayonnaise Market: By Type: Unflavoured Mayonnaise, Flavoured Mayonnaise; By End Use: Institutional, Retail; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Others; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Mayonnaise Market Outlook

The global mayonnaise market reached a value of about USD 11 billion in 2019. The market is further expected to grow at a CAGR of nearly 4% between 2020 and 2025 to reach a value of around USD 14 billion by 2025. 

North America is the leader in the global mayonnaise market because of the immense prevalence of fast food products and snacks, particularly in the United States and Canada. In the end-user sector, the institutional sector holds nearly three-fourths of the industry share. Supermarkets and hypermarkets are the major segments of the distribution channel as they provide customers with convenience by providing a wide variety of goods and brands.

 

Properties and Applications

Mayonnaise refers to a thick, creamy sauce made from egg yolks, butter, vinegar or lemon juice, and different seasonings. It is a popular condiment that is used in sandwiches or burgers, snacks, and even tacos or rolls. It is also used as a basis for the preparation of other sauces, including tartar sauce and thousand-island salad dressing. Mayonnaise also provides a range of commonly ingested advantages, including a decrease in cholesterol, food intake, and heart health enhancement.

Based on type, the mayonnaise market can be divided into the following:

  • Unflavoured 
  • Flavoured 

It finds its end-uses in the following industries:

  • Institutional
  • Retail

The distribution channel can be segmented as follows:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Specialty Stores
  • Others

The regional mayonnaise markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Market Analysis

The global mayonnaise market is being led by various market trends. As lifestyles and dietary preferences shift drastically, consumers are now demanding inexpensive and convenient fast food that needs minimal cooking. Because of the change in eating habits, the versatility, along with the taste of mayonnaise, the product has various uses in pizza, sandwiches, burgers, snack dips, rolls, and tacos. It also improves the flavour of raw vegetables and is, thus, used as a dressing in salads. A major transition to vegan diets and increased public health awareness have led manufacturers to manufacture egg-free, vegan, low-fat, and organic mayonnaise varieties. They have also added many flavours to suit the diversified tastes and desires of a broad customer base. These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanisation, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth.

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global mayonnaise market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Nestlé S.A.  
  • The Kraft Heinz Company
  • Unilever Food Solutions
  • McCormick & Company, Inc.      
  • Others

The comprehensive EMR report provides an in-depth assessment of the mayonnaise market based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Mayonnaise Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Mayonnaise Historical Market (2015-2019) 
    8.3    Global Mayonnaise Market Forecast (2020-2025)
    8.4    Global Mayonnaise Market by Type
        8.4.1    Unflavoured Mayonnaise  
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Flavoured Mayonnaise 
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
    8.5    Global Mayonnaise Market by End Use
        8.5.1    Institutional  
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Retail 
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
    8.6    Global Mayonnaise Market by Distribution Channel
        8.6.1    Supermarkets and Hypermarkets    
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Convenience Stores  
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
        8.6.3    Online Retailers  
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2015-2019)
            8.6.3.3    Forecast Trend (2020-2025)
        8.6.4    Specialty Stores  
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2015-2019)
            8.6.4.3    Forecast Trend (2020-2025)
        8.6.5    Others
    8.7    Global Mayonnaise Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Manufacturing Process

    12.1    Overview
    12.2    Detailed Process Flow
    12.3    Operations Involved
13    Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Company Profiles
        13.3.1    Nestlé S.A.  
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Certifications
        13.3.2    The Kraft Heinz Company
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Certifications
        13.3.3    Unilever Food Solutions
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Certifications
        13.3.4    McCormick & Company, Inc.    
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Certifications
        13.3.5    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Global Mayonnaise Market: Key Industry Highlights, 2015 and 2025
2.    Global Mayonnaise Historical Market: Breakup by Type (USD Billion), 2015-2019
3.    Global Mayonnaise Market Forecast: Breakup by Type (USD Billion), 2020-2025
4.    Global Mayonnaise Historical Market: Breakup by End Use (USD Billion), 2015-2019
5.    Global Mayonnaise Market Forecast: Breakup by End Use (USD Billion), 2020-2025
6.    Global Mayonnaise Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
7.    Global Mayonnaise Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
8.    Global Mayonnaise Historical Market: Breakup by Region (USD Billion), 2015-2019
9.    Global Mayonnaise Market Forecast: Breakup by Region (USD Billion), 2020-2025
10.    North America Mayonnaise Historical Market: Breakup by Country (USD Billion), 2015-2019
11.    North America Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2020-2025
12.    Europe Mayonnaise Historical Market: Breakup by Country (USD Billion), 2015-2019
13.    Europe Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2020-2025
14.    Asia Pacific Mayonnaise Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    Asia Pacific Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Latin America Mayonnaise Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Latin America Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Middle East and Africa Mayonnaise Historical Market: Breakup by Country (USD Billion), 2015-2019
19.    Middle East and Africa Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2020-2025
20.    Global Mayonnaise Market Structure

Key Questions Answered in the Report

In 2019, the global mayonnaise market attained a value of nearly USD 11 billion. 

The market is projected to grow at a CAGR of 4% between 2020 and 2025.

The market is estimated to grow in the forecast period of 2020-2025 to reach about USD 14 billion by 2025. 

The major drivers of the industry, such as rising disposable incomes, increased consumption of fast food and packaged food products, availability of mayonnaise in different flavours, growth of the food chains, and growing western influence, are expected to aid the market growth.

The key market trends guiding the growth of the mayonnaise market include the launch of vegan and low-fat organic mayonnaise variants and the growth of the e-commerce industry.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market. 

Unflavoured and flavoured mayonnaise are the major types of the product in the industry.

The institutional sector is the dominant end-use sector in the industry. 

The distribution channel segment is led by supermarkets and hypermarkets.  

The major players in the industry are Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.

Analyst Review

The global mayonnaise market attained a value of USD 11 billion in 2019, driven by the growing demand for packaged and convenient food products and rising disposable incomes. Aided by the growth of the retail sector and development of low-fat organic mayonnaise variants, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 4%. The mayonnaise market is projected to reach USD 14 billion by 2025. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the mayonnaise industry can be bifurcated into unflavoured and flavoured mayonnaise. On the basis of end-use sector, the industry is divided into institutional and retail, where the institutional segment accounts for the largest share in the industry. On the basis of distribution channels, the supermarkets and hypermarkets segment accounts for the leading share in the industry. The major regional markets for mayonnaise are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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