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Global Microwave Oven Market Size, Share, Trends, Forecast: By Product: Convection, Grill, Solo; By Application: Commercial, Household; By Structure: Built-In, Countertop; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Microwave Oven Market Outlook
The global microwave oven market is expected to grow at a CAGR of 4.7% during the forecast period 2024-2032.
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Advancements in Technology, Consumers’ Desire for Sophisticated and Hi-tech Products and Higher Standard of Living, and Competitive Prices to Drive the Global Microwave Oven Market
The global microwave oven market is expected to be driven by advancements in technology, demand for smart kitchen and related appliances, increased disposable incomes, and consumers’ desire for higher standards of living, ease of performing tasks in the kitchen, and multi-tasking. According to analysts, rapid technological advancements and competitive prices drive the buying of electronic and electrical devices in Europe. Also, consumers have a tendency to purchase new devices before present appliances serve their useful lives; this suggests that such items are seen as status symbols or indicators of higher standards of living.
Companies are investing heavily to develop advanced, sophisticated and efficient appliances. Panasonic’s new Smart Inverter Countertop Microwave Oven, that can be activated through Alexa, is a good example. While similar microwaves exist in the market, this is the first such product by Panasonic. Panasonic announced the product at CES 2023 in Las Vegas in the first week of January 2023, along with many other new products, including its new compact oven. With Panasonic’s new Smart Inverter Countertop Microwave Oven, consumers would not need to “guess” suitable microwave settings. Further, the product seeks to optimize convenience when performing multiple chores in the kitchen; it understands more than 100 common commands. The product enables quick movement in the kitchen, especially when there is a lot of preparation to do. This smart microwave oven also has convenient manual controls, including dedicated Popcorn, Turbo Defrost, and Quick 30 buttons for quick access. Further, its Genius Sensor technology monitors a food item’s humidity level, and offers features to defrost, cook, or rewarm meals swiftly and evenly.
Samsung, seeking to offer further personalized product experiences, announced more customization alternatives for its Bespoke line-up of domestic appliances, including over-the-range microwaves among Samsung's Family Hub and French 3-door and 4-door refrigerators, dishwashers and ranges.
Such products with modern features are an indicator of consumers’ desire for innovative home appliances and willingness to spend on modern, sophisticated gadgets that make accomplishment of daily tasks easy and efficient. Such demand and supply of technologically advanced devices are likely to boost market growth.
China, Germany, Malaysia, Thailand and the UK are significant exporters of microwave ovens. In 2019, microwave oven exports of these nations stood as follows: China (over $2.94B), Malaysia (over $422M), Thailand (over $185M), Germany (over $120M), and United Kingdom (over $110M). In the same year, the most significant importers of microwave ovens were: USA (over $1.30B), Japan (over $361M), Germany (over $226M), UK (OVER $210M) and Russia (over $200M).
Of all ovens, microwaves represent the greatest sales percentage in the European Union (EU).
Microwave Oven Definition and Global Market Segmentation
In a microwave oven, an electron tube (magnetron) produces microwaves which are reflected within the inside of the oven (made of metal) and absorbed by food. These microwaves cause molecules of water present in the food to vibrate, which produces heat that cooks the food item. Thus, foods with higher water content (such as fresh vegetables) cook more quickly in a microwave oven. Microwave cooked foods retain more nutrients because foods cooked in microwave ovens do not require additional water for cooking.
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By product, the market is segmented into:
- Convection
- Grill
- Solo
By application, the market is classified into:
- Commercial
- Household
By structure, the market is classified as follows:
- Built-In
- Countertop
By region, the market is segmented into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Key Industry Players in the Global Microwave Oven Market
The report presents a detailed analysis of the following key players in the market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Haier Group Corporation
- Electrolux AB
- Panasonic Corporation
- Robert Bosch GmbH
- Whirlpool Corporation
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Structure |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Microwave Oven Market Analysis
8.1 Key Industry Highlights
8.2 Global Microwave Oven Historical Market (2018-2023)
8.3 Global Microwave Oven Market Forecast (2024-2032)
8.4 Global Microwave Oven Market by Product
8.4.1 Convection
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Grill
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Solo
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.5 Global Microwave Oven Market by Application
8.5.1 Commercial
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Household
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.6 Global Microwave Oven Market by Structure
8.6.1 Built-In
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Countertop
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.7 Global Microwave Oven Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2023)
8.7.4.3 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2023)
8.7.5.3 Forecast Trend (2024-2032)
9 North America Microwave Oven Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Microwave Oven Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Microwave Oven Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Microwave Oven Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Microwave Oven Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Haier Group Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Electrolux AB
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Panasonic Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Robert Bosch GmbH
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Whirlpool Corporation
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Microwave Oven Market: Key Industry Highlights, 2018 and 2032
2. Global Microwave Oven Historical Market: Breakup by Product (USD Million), 2018-2023
3. Global Microwave Oven Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Global Microwave Oven Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global Microwave Oven Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global Microwave Oven Historical Market: Breakup by Structure (USD Million), 2018-2023
7. Global Microwave Oven Market Forecast: Breakup by Structure (USD Million), 2024-2032
8. Global Microwave Oven Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Microwave Oven Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Microwave Oven Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Microwave Oven Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Microwave Oven Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Microwave Oven Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Microwave Oven Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Microwave Oven Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Microwave Oven Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Microwave Oven Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Microwave Oven Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Microwave Oven Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Microwave Oven Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 4.7% between 2024 and 2032.
The major drivers of the market include the growing demand for smart kitchen appliances owing to the rising disposable income and increasing standards of living, expansion of major home care appliance manufacturers, and the thriving e-retail sector.
The emerging e-commerce sector, coupled with the rising purchasing power of the consumers is expected to be a key trend guiding the growth of the industry.
The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Convection, grill, and solo are the different products based on which the market has been segmented.
Commercial and household are the different applications of the product.
Built-in and countertop are the different structures of the product.
The major players in the industry are Haier Group Corporation, Electrolux AB, Panasonic Corporation, Robert Bosch GmbH, and Whirlpool Corporation, among others.
Analyst Review
The global microwave oven market is being driven by the increasing demand for microwave oven from the household sector owing to the rising disposable income. Aided by the technological advancements in the smart home appliances sector, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4.7%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the market is divided into convection, grill, and solo. The significant applications of the product include commercial and household. On the basis of structure, the market has been bifurcated into built-in and countertop. The major regional markets for microwave oven are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Haier Group Corporation, Electrolux AB, Panasonic Corporation, Robert Bosch GmbH, and Whirlpool Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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