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Middle East and Africa Stevia Market: By Extract Type: Leaf, Powder, Liquid; By Application: Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener; By Country: Saudi Arabia, United Arab Emirates, South Africa, Turkey; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; Middle East and Africa Stevia Market Price Analysis; Cost Analysis; Competitive Landscape; Consumer Analysis


Middle East and Africa Stevia Market Key Insights:

  • Extract Types: Leaves, Powder, Liquid
  • Market Analysis and Outlook 2019-2024
  • Price Trends
  • Consumer Analysis
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The Middle East and Africa stevia market has the potential to witness a healthy growth in the coming years with the growing awareness about the product in the region. The regional industry is aided by the growth of the global market. The industry is expected to grow at a CAGR of 8.5%, globally, in the forecast period of 2019-2024. The global market is expected to attain a value of USD 785 million in 2024.

While the market penetration of stevia in the Middle East and Africa is still low, the industry is expected to witness a healthy growth. Major players in the industry are seeking to invest and diversify their product portfolio in the region to incorporate stevia into traditionally consumed products. Companies are also investing in the leaf supply diversification in the region, particularly in Africa. With governments in the area working to reduce the consumption of sugar due to the rising cases of obesity and diabetes, the stevia industry is being further propelled forward. The proposed sugary beverage tax in countries like Saudi Arabia and UAE might also propel the industry forward. Currently, South Africa is a significant producer of stevia in the region.

Globally, the Asia Pacific is the largest stevia market, with China being its leading producer. Japan is emerging as a significant consumer of stevia in the region with the natural sweetener accounting for almost 40% of the country’s current sweetener industry. The Asia Pacific is followed by Europe as a leading stevia market. The sweetener is processed on the continent from imported stevia leaves. Major food and beverage manufacturers, globally, are investing more in developing products containing the natural sweetener. The Asia Pacific and Europe lead in the launches of products containing stevia. Latin America and North America are the other major markets. Paraguay and Brazil are the major producers in the LATAM region with the stevia plant being native to the countries. The industry for the natural sweetener in the Americas is being driven by the easy availability of the raw materials and their thriving food and beverage industry. The industry in the region is also finding impetus in the growing health consciousness among the consumers, and growing aversion to artificial sweeteners.

Properties and Applications:

Stevia is a natural sweetener containing zero calories manufactured from the leaves of the plant, Stevia rebaudiana, native to Brazil and Paraguay. Its active compound, steviol glycosides, are 30-150 times sweeter than sugar. According to the extract types, it is available in leaves, liquid, and powder forms. It finds extensive use in the following sectors:

  • Food and Beverages
  • Dairy
  • Oral Care
  • Pharmaceutical 
  • Others

The EMR report also looks in-depth into the regional stevia markets in the Middle East and Africa like Saudi Arabia, UAE, South Africa, and Turkey, among others.

Market Analysis

The Middle East and Africa stevia market is being driven by the rising cases of obesity and diabetes, leading to a greater demand for low-calorie sweeteners. Currently, over a quarter of the population in countries like the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain are afflicted with obesity. With consumers moving away from artificial sweeteners towards more natural products, the stevia industry in the region is being propelled forward. The rise in population, along with an increase in the disposable incomes, is further driving the industry growth. The industry in the region is also being aided by the more health conscious younger consumers.

The stevia industry in the Middle East and Africa is also being driven by the growing acceptance of the ingredient, both by the consumers and the governments. The natural sweetener passed regulatory clearance for its application in the food and beverage sector in major markets like South Africa and Egypt in 2013 and 2014, respectively. The Gulf Cooperation Council’s (GCC) Standardisation Organisation (GSO) put out its final regulation regarding the application of steviol glycosides in foods and beverages in 2015. The regulations dictate the substance’s application in products like non-alcoholic drinks, nectars, breakfast cereals, confectionery, canned and bottled fruits, bakery products, and marmalades, among others. The rising innovations taking place in the industry in the region will further drive the industry growth.

Competitive Landscape

The report provides a detailed insight into the following key players in the Middle East and Africa stevia market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • PureCircle
  • Cargill, Incorporated
  • Tate And Lyle
  • Ingredion South Africa (PTY) 
  • Archer Daniels Midland Company
  • Others

The EMR report assesses the market based on the Porter’s Five Forces model along with a SWOT analysis. The comprehensive report also gives an in-depth insight into the costs involved, the value chain, and the manufacturing process. It also covers other global markets like North America, Asia Pacific, LATAM, and Europe.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Stevia Market Outlook
5    Global Stevia Market
    5.1    Global Stevia Market Analysis

        5.1.1    Figure: Global Stevia Historical Market (2014-2018) and Forecast (2019-2024)
        5.1.2    Chart: Global Stevia Market Breakup by Extract Type
            5.1.2.1    Leaf
            5.1.2.2    Powder
            5.1.2.3    Liquid
        5.1.3    Chart: Global Stevia Market Breakup by Application
            5.1.3.1    Food and Beverages
            5.1.3.2    Oral Care
            5.1.3.3    Pharmaceutical 
            5.1.3.4    Tabletop Sweetener
            5.1.3.5    Others
        5.1.4    Chart: Global Stevia Market Breakup by Region
            5.1.4.1    North America
            5.1.4.2    Europe
            5.1.4.3    Asia Pacific
            5.1.4.4    LATAM
            5.1.4.5    Middle East & Africa
6    Middle East and Africa Stevia Market
    6.1    Middle East and Africa Stevia Market Analysis

        6.1.1    Figure: Middle East and Africa Stevia Historical Market (2014-2018) and Forecast (2019-2024)
        6.1.2    Chart: Middle East and Africa Stevia Market Breakup by Extract Type
            6.1.2.1    Leaf
            6.1.2.2    Powder
            6.1.2.3    Liquid
        6.1.3    Figure: Middle East and Africa Stevia Market Breakup by Extract Type: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.3.1    Leaf
            6.1.3.2    Powder
            6.1.3.3    Liquid
        6.1.4    Chart: Middle East and Africa Stevia Market Breakup by Application
            6.1.4.1    Food and Beverages
            6.1.4.2    Oral Care
            6.1.4.3    Pharmaceutical 
            6.1.4.4    Tabletop Sweetener
            6.1.4.5    Others
        6.1.5    Figure: Middle East and Africa Stevia Market Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.5.1    Food and Beverages
            6.1.5.2    Oral Care
            6.1.5.3    Pharmaceutical 
            6.1.5.4    Tabletop Sweetener
            6.1.5.5    Others
        6.1.6    Chart: Middle East and Africa Stevia Market Breakup by Country
            6.1.6.1    Saudi Arabia
            6.1.6.2    United Arab Emirates
            6.1.6.3    South Africa
            6.1.6.4    Turkey
            6.1.6.5    Others
        6.1.7    Figure: Middle East and Africa Stevia Market Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.7.1    Saudi Arabia
            6.1.7.2    United Arab Emirates
            6.1.7.3    South Africa
            6.1.7.4    Turkey
            6.1.7.5    Others
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses 
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
7    Middle East and Africa Stevia Market Price Analysis
    7.1    Saudi Arabia Historical Price Trends (2014-2018) & Forecast (2019-2024)
    7.2    United Arab Emirates Historical Price Trends (2014-2018) & Forecast (2019-2024)
    7.3    South Africa Kingdom Historical Price Trends (2014-2018) & Forecast (2019-2024)
    7.4    Turkey Historical Price Trends (2014-2018) & Forecast (2019-2024)
8    Manufacturing Process
    8.1     Detailed Process Flow
    8.2     Operations Involved
    8.3      Mass Balance
9    Cost Analysis
    9.1    Land, Location and Site Development
    9.2    Construction
    9.3    Plant Machinery
    9.4    Cost of Raw Material
    9.5    Packaging
    9.6    Transportation
    9.7     Utilities
    9.8    Manpower
    9.9    Other Capital Investment
10    Competitive Landscape & Supplier Analysis
    10.1    PureCircle
    10.2    Cargill, Incorporated
    10.3    Tate And Lyle
    10.4    Ingredion South Africa (PTY) 
    10.5    Archer Daniels Midland Company
    10.6    Others
11    Consumer Analysis
12    Events and Development

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