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The Middle East and Africa stevia market has the potential to witness a healthy growth in the coming years with the growing awareness about the product in the region. The regional industry is aided by the growth of the global market.
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The industry is expected to grow at a CAGR of 8.6%, globally, in the forecast period of 2021-2026. The global market is expected to attain a value of USD 787 million in 2026.
While the market penetration of stevia in the Middle East and Africa is still low, the industry is expected to witness a healthy growth. Major players in the industry are seeking to invest and diversify their product portfolio in the region to incorporate stevia into traditionally consumed products. Companies are also investing in the leaf supply diversification in the region, particularly in Africa. With governments in the area working to reduce the consumption of sugar due to the rising cases of obesity and diabetes, the stevia industry is being further propelled forward. The proposed sugary beverage tax in countries like Saudi Arabia and UAE might also propel the industry forward. Currently, South Africa is a significant producer of stevia in the region.
Globally, the Asia Pacific is the largest stevia market, with China being its leading producer. Japan is emerging as a significant consumer of stevia in the region with the natural sweetener accounting for almost 40% of the country’s current sweetener industry. The Asia Pacific is followed by Europe as a leading stevia market. The sweetener is processed on the continent from imported stevia leaves. Major food and beverage manufacturers, globally, are investing more in developing products containing the natural sweetener. The Asia Pacific and Europe lead in the launches of products containing stevia. Latin America and North America are the other major markets. Paraguay and Brazil are the major producers in the Latin America region with the stevia plant being native to the countries. The industry for the natural sweetener in the Americas is being driven by the easy availability of the raw materials and their thriving food and beverage industry. The industry in the region is also finding impetus in the growing health consciousness among the consumers, and growing aversion to artificial sweeteners.
Stevia is a natural sweetener containing zero calories manufactured from the leaves of the plant, Stevia rebaudiana, native to Brazil and Paraguay. Its active compound, steviol glycosides, are 30-150 times sweeter than sugar. According to the extract types, it is available in leaves, liquid, and powder forms. It finds extensive use in the following sectors:
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The EMR report also looks in-depth into the regional stevia markets in the Middle East and Africa like Saudi Arabia, UAE, South Africa, and Turkey, among others.
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The Middle East and Africa stevia market is being driven by the rising cases of obesity and diabetes, leading to a greater demand for low-calorie sweeteners. Currently, over a quarter of the population in countries like the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain are afflicted with obesity. With consumers moving away from artificial sweeteners towards more natural products, the stevia industry in the region is being propelled forward. The rise in population, along with an increase in the disposable incomes, is further driving the industry growth. The industry in the region is also being aided by the more health conscious younger consumers.
The stevia industry in the Middle East and Africa is also being driven by the growing acceptance of the ingredient, both by the consumers and the governments. The natural sweetener passed regulatory clearance for its application in the food and beverage sector in major markets like South Africa and Egypt in 2013 and 2014, respectively. The Gulf Cooperation Council’s (GCC) Standardisation Organisation (GSO) put out its final regulation regarding the application of steviol glycosides in foods and beverages in 2016. The regulations dictate the substance’s application in products like non-alcoholic drinks, nectars, breakfast cereals, confectionery, canned and bottled fruits, bakery products, and marmalades, among others. The rising innovations taking place in the industry in the region will further drive the industry growth.
The report provides a detailed insight into the following key players in the Middle East and Africa stevia market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:
The EMR report assesses the market based on the Porter’s Five Forces model along with a SWOT analysis. The comprehensive report also gives an in-depth insight into the costs involved, the value chain, and the manufacturing process. It also covers other global markets like North America, Asia Pacific, Latin America, and Europe.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Extract Type, Application, Country|
|Breakup by Extract Type||Leaf, Powder, Liquid|
|Breakup by Application||Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener, Others|
|Breakup by Country||Saudi Arabia, United Arab Emirates, South Africa, Turkey, Others|
|Market Dynamics||SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand|
|Price Analysis||Historical and Forecast Price Trends- Regional|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||PureCircle, Cargill, Incorporated, Tate And Lyle, Ingredion South Africa (PTY), Archer Daniels Midland Company, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6.1 Middle East and Africa
7 Industry Opportunities and Challenges
8 Global Stevia Market Analysis
8.1 Key Industry Highlights
8.2 Global Stevia Historical Market (2016-2020)
8.3 Global Stevia Market Forecast (2021-2026)
8.4 Global Stevia Market by Extract Type
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
8.5 Global Stevia Market by Application
8.5.1 Food and Beverages
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.5.2 Oral Care
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.5.4 Tabletop Sweetener
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
8.6 Global Stevia Market by Region
8.6.1 Market Share
188.8.131.52 North America
184.108.40.206 Latin America
220.127.116.11 Middle East and Africa
18.104.22.168 Asia Pacific
9 Middle East and Africa Stevia Market Analysis
9.1 Key Industry Highlights
9.2 Middle East and Africa Stevia Historical Market (2016-2020)
9.3 Middle East and Africa Stevia Market Forecast (2021-2026)
9.4 Middle East and Africa Stevia Market by Extract Type
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2016-2020)
188.8.131.52 Forecast Trend (2021-2026)
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2016-2020)
18.104.22.168 Forecast Trend (2021-2026)
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2016-2020)
188.8.131.52 Forecast Trend (2021-2026)
9.5 Middle East and Africa Stevia Market by Application
9.5.1 Food and Beverages
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2016-2020)
18.104.22.168 Forecast Trend (2021-2026)
9.5.2 Oral Care
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2016-2020)
188.8.131.52 Forecast Trend (2021-2026)
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2016-2020)
18.104.22.168 Forecast Trend (2021-2026)
9.5.4 Tabletop Sweetener
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2016-2020)
188.8.131.52 Forecast Trend (2021-2026)
9.6 Middle East and Africa Stevia Market by Country
9.6.1 Market Share
184.108.40.206 Saudi Arabia
220.127.116.11 United Arab Emirates
18.104.22.168 South Africa
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
12.1 Saudi Arabia Historical Price Trends (2016-2020) and Forecast (2021-2026)
12.2 United Arab Emirates Historical Price Trends (2016-2020) and Forecast (2021-2026)
12.3 South Africa Historical Price Trends (2016-2020) and Forecast (2021-2026)
12.4 Turkey Historical Price Trends (2016-2020) and Forecast (2021-2026)
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 PureCircle Limited
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
13.2.2 Tate & Lyle PLC
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
13.2.3 Cargill Inc.
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
13.2.4 Archer Daniels Midland Company
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
13.2.5 Ingredion Incorporated (Ingredion South Africa Pty ltd.)
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
14 Industry Events and Developments
List of Figures and Tables
1. Global Stevia Market: Key Industry Highlights, 2016 and 2026
2. Global Stevia Historical Market: Breakup by Extract Type (USD Million), 2016-2020
3. Global Stevia Market Forecast: Breakup by Extract Type (USD Million), 2021-2026
4. Global Stevia Historical Market: Breakup by Application (USD Million), 2016-2020
5. Global Stevia Market Forecast: Breakup by Application (USD Million), 2021-2026
6. Global Stevia Historical Market: Breakup by Region (USD Million), 2016-2020
7. Global Stevia Market Forecast: Breakup by Region (USD Million), 2021-2026
8. Middle East and Africa Stevia Market: Key Industry Highlights, 2016 and 2026
9. Middle East and Africa Stevia Historical Market: Breakup by Extract Type (USD Million), 2016-2020
10. Middle East and Africa Stevia Market Forecast: Breakup by Extract Type (USD Million), 2021-2026
11. Middle East and Africa Stevia Historical Market: Breakup by Application (USD Million), 2016-2020
12. Middle East and Africa Stevia Market Forecast: Breakup by Application (USD Million), 2021-2026
13. Middle East and Africa Stevia Historical Market: Breakup by Country (USD Million), 2016-2020
14. Middle East and Africa Stevia Market Forecast: Breakup by Country (USD Million), 2021-2026
15. Saudi Arabia Historical Price Trends and Forecast 2016-2026
16. UAE Historical Price Trends and Forecast 2016-2026
17. South Africa Historical Price Trends and Forecast 2016-2026
18. Turkey Historical Price Trends and Forecast 2016-2026
19. Middle East and Africa Stevia Market Structure
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