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The North America hand sanitiser market stood at a value of USD 2046 million in 2023, expanding at a CAGR of 52.40% in the historical period of 2018-2023. Due to the global outbreak of the COVID-19 pandemic and increasing hygiene concerns, the market is further expected to witness a healthy growth in the forecast period of 2024-2032.
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Based on product, gel-based hand sanitisers account for a significant share in the market owing to the convenience, as the product is easy to carry and can fit in pockets or purses. The product is easy to spread, can effectively penetrate the skin, and can stay for a longer period of time. Ever since the COVID-19 pandemic has struck the world, hand sanitisers have become necessary for every segment of the population, regardless of any profession. With the United States of America being one of the most significantly affected countries in the world, North America is witnessing a high demand for hand sanitisers. The demand has been further propelled by the rising awareness about hygiene and sanitation in the continent, coupled with the variety of fragrance available in the gel-based sanitisers.
Based on end-use, hospitals are anticipated to account for a significant share, owing to the increasing risk of hospital-acquired contaminations and the increasing focus on the safety of patients. The government regulations and WHO guidelines to encourage hospitals and healthcare facilities to adopt approaches like “My 5 Moments for Hand Hygiene” are anticipated to contribute to a greater awareness and understanding of the importance of hand hygiene. Therefore, this segment is expected to witness a robust growth in the forecast period.
The United States dominates the North America hand sanitiser industry. The rising awareness about the product, owing to the significantly high number of active cases of COVID-19 in the United States has been driving the market growth in the region. The market will further be aided by the growing inclination of the citizens towards personal care and sanitation.
Hand sanitiser is defined as a thick liquid, alcohol-based skin sanitising product that is used for removing microorganisms. The product can also be alcohol-free and can sustain skin oils and retain moisture. The hand sanitiser is usually portable and convenient.
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On the basis of product, the industry is divided into:
By formulation, the market is broadly categorised into:
While the alcoholic segment is sub-divided into ethanol, isopropyl alcohol, and n-propanol, the non-alcoholic segment is further divided into benzalkonium chloride, triclosan, and others, based on type.
Based on distribution channel, the market is segmented as:
The various end-uses of the product include:
The regional markets for the product include the United States of America and Canada.
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The North America hand sanitiser industry is driven by the rising awareness about the need for hygiene and sanitation amidst the COVID-19 pandemic. Hands are the part of the body that are indulged in various day-to-day activities, therefore, they need to be sanitised frequently, which becomes quite inconvenient without a hand sanitiser. Hence, the demand for the product is likely to witness a robust growth in the forecast period. The market will further be aided by the government initiatives and efforts towards encouraging the use of hand sanitisers to prevent the spread of infectious diseases.
The report gives a detailed analysis of the following key players in the North America hand sanitiser market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Type |
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| Breakup by Formulation |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
North America Hand Sanitiser Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the North America hand sanitiser market attained a value of nearly USD 2046 million.
The market is projected to grow at a CAGR of 52.40% between 2018 and 2023.
The major drivers of the market include the growing population, rising awareness about the need for hygiene and sanitation, and government initiatives and efforts towards encouraging the use of hand sanitisers.
The surging online retail sales and the availability of pocket spray hand sanitisers are expected to be the key trends guiding the growth of the market.
The different forms of hand sanitiser available are gel, liquid, and foam.
The major formulations of hand sanitiser include alcoholic and non-alcoholic. While the alcoholic segment is sub-divided into ethanol, isopropyl alcohol, and n-propanol, the non-alcoholic segment is further divided into benzalkonium chloride, and triclosan, among others.
Hand sanitiser finds end uses in hospitals, household, and restaurants, among others.
The different distribution channels for hand sanitisers are hypermarket and supermarket, departmental stores, drugstores, and online, among others.
The major countries in the hand sanitiser market in North America are Canada and the United States.
The key players in the North America hand sanitiser market are The Procter & Gamble Company, S. C. Johnson & Son, Inc., Henkel AG & Co. KGaA, Unilever PLC, and Reckitt Benckiser Group PLC, among others.
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