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Global Point of Sale Materials (PoSM) Market Size, Trends: By Type: Soft PoSM, Hard PoSM; By Application: FMCG, Food and Beverage, Retail, Pharmaceutical, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Point of Sale Materials (PoSM) Market Share
Soft and hard PoSM are equally contributing to growth of the market by improving customer attention and product visibility
Soft PoSM materials are typically flexible and easily movable, such as banners, posters, brochures, and leaflets. These materials are versatile and often used for promotional purposes, as they can effectively boost brand visibility, introduce new products, and provide informative content to customers at the point of sale. As per point of sale materials (PoSM) market analysis, the soft PoSM segment plays a significant role in attracting customer attention and influencing purchasing decisions through visually appealing and informative displays.
In contrast, hard PoSM materials are more rigid and durable, designed to provide structural support and enhance product visibility in retail environments. Examples include product displays, shelves, stands, and digital signage. These materials create a visually appealing and organised retail space by highlighting products effectively and hence, optimising the shopping experience for customers. The hard PoSM segment is crucial for enhancing brand image and driving sales through strategic placement and presentation.
POS displays are extensively used by retail industries to improve their sales
The retail industry is a key user of point-of-sale displays, which is enhancing the point of sale materials (PoSM) market expansion. Retail segments such as supermarkets/hypermarkets, convenience stores, grocery stores, specialty stores, and gas stations use a variety of point of sale displays like dump bins, display cubes, and shelf edging to attract customers and display products at the checkout. This has led to a growing adoption of on-shelf and PDQ displays to secure customer attention.
The food and beverage industry, including restaurants, is another major user of point-of-sale displays. Restaurants, including full-service, fine dining, casual dining, and quick-service restaurants use point of sale displays such as countertop displays and freestanding displays to showcase menus, promotions, and nutritional values to customers at the point of purchase.
Point of Sale Materials (PoSM) Market Report Snapshots
Point of Sale Materials (PoSM) Market Size
Point of Sale Materials (PoSM) Market Growth
Point of Sale Materials (PoSM) Market Trends
Point of Sale Materials (PoSM) Market Share
Point of Sale Materials (PoSM) Companies
Point of Sale Materials (PoSM) Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Point of Sale Materials (PoSM) Market Analysis
8.1 Key Industry Highlights
8.2 Global Point of Sale Materials (PoSM) Historical Market (2018-2023)
8.3 Global Point of Sale Materials (PoSM) Market Forecast (2024-2032)
8.4 Global Point of Sale Materials (PoSM) Market by Type
8.4.1 Soft PoSM
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hard PoSM
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Point of Sale Materials (PoSM) Market by Application
8.5.1 FMCG
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Food and Beverage
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Retail
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Pharmaceutical
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Point of Sale Materials (PoSM) Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.1.3 Breakup by Type
8.6.1.4 Breakup by Application
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.2.3 Breakup by Type
8.6.2.4 Breakup by Application
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.3.3 Breakup by Type
8.6.3.4 Breakup by Application
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.4.3 Breakup by Type
8.6.4.4 Breakup by Application
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.5.3 Breakup by Type
8.6.5.4 Breakup by Application
9 North America Point of Sale Materials (PoSM) Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Point of Sale Materials (PoSM) Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Point of Sale Materials (PoSM) Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Point of Sale Materials (PoSM) Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Point of Sale Materials (PoSM) Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 NEC Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 HH Global Group
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Simpson Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 RTC Europe Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Trion Industries, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 INDEVCO Group (Eastern Company)
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Priority Software Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Drukkerij VAN AS B.V.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Amitoje India
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Tokinomo Marketing S.R.L.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Point of Sale Materials (PoSM) Market: Key Industry Highlights, 2018 and 2032
2. Global Point of Sale Materials (PoSM) Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Point of Sale Materials (PoSM) Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Point of Sale Materials (PoSM) Historical Market: Breakup by Application (USD Billion), 2018-2023
5. Global Point of Sale Materials (PoSM) Market Forecast: Breakup by Application (USD Billion), 2024-2032
6. Global Point of Sale Materials (PoSM) Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Point of Sale Materials (PoSM) Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Point of Sale Materials (PoSM) Market Structure
Key Questions Answered in the Report
In 2023, the global point of sale materials (PoSM) market attained a value of nearly USD 35.19 billion.
The market is projected to grow at a CAGR of 5.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 57.39 billion by 2032.
The major market drivers include the rising demand for PoSM from the FMCG, food and beverage, and retail sectors and the growing adoption of point of sale (PoS) display in retail store formats.
The key trends guiding the market include technological advancements and innovations and the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major end uses of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
The major players in the market are HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc., Drukkerij VAN AS B.V., and Amitoje India, among others.
In 2023, the point of sale materials (PoSM) market reached an approximate value of USD 35.19 billion.
The market is expected to grow at a CAGR of 5.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to USD 57.39 billion by 2032.
The major drivers of the market include the rising demand for PoSM from the FMCG, food and beverage, and retail sectors, utilisation of analytics to enhance sales, and demand for customisable and affordable PoSM solutions.
Key trends aiding market expansion include the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors, shift towards eco-friendly packaging and integration of digital solutions.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major applications of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
Key players in the market are RTC Europe Ltd., Trion Industries, Inc., Amitoje India, INDEVCO Group (Eastern Company), Tokinomo Marketing S.R.L., NEC Corporation, HH Global Group, Priority Software Ltd., Drukkerij VAN AS B.V., and Simpson Group, among others.
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