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Global Sports Sponsorship Market Share, Size, Analysis, Growth, Report, Forecast: By Type: Signage, Digital Activation, Club and Venue Activation, Others; By Application: Competition Sponsorship, Training Sponsorship, Other; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Global Sports Sponsorship Market Outlook
The global sports sponsorship market size attained a value of USD 70.22 billion in 2022. The market is further expected to grow at a CAGR of 8.70% between 2023 and 2028, reaching a value of USD 115.41 billion by 2028.
Key Trends in the Market
Sports sponsorship refers to a commercial activity in which an individual or organisation provides financial assistance to a sporting event. It is considered to be a positive public relations (PR) strategy which enables brand visibility and awareness, which in turn leads to a greater customer loyalty.
- Rapid digitalisation across the developing economies is giving rise to online fundraising programmes for multiple sports, leading to a heightened sports sponsorship market growth.
- With a sports sponsorship, players and their mentors can focus more on training, which can enhance the sporting experience of both athletes and audience, thereby providing impetus to the market for sports sponsorship.
- Global increase in popularity of various sporting events such as Olympics, FIFA, cricket world cup, and ultimate fighting championship (UFC), among others, is one of the key sports sponsorship market trends.
- Exponential growth attained by various organisations belonging to different fields are resulting in them escalating their sports sponsorship expenditure, further bolstering the sports sponsorship market demand.
Global Sports Sponsorship Market Analysis
Based on type, the sports sponsorship market segmentation is signage, digital activation, and club and venue activation, among others. On the basis of application, the market is classified into competition sponsorship, and training sponsorship, among others. The regional markets for sports sponsorship are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global sports sponsorship market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Nike Inc.
- Adidas AG
- The Coca-Cola Company
- Socios.com
- Puma SE
- PepsiCo, Inc.
- Anheuser-Busch Inbev SA
- Macron S.p.A
- Electronic Arts Inc
- Betway
- Others
Global Sports Sponsorship Market Share by Type
The signage segment, based on type, accounts for a healthy share of the sports sponsorship global market. Display of sponsor signage is becoming a common occurrence across sporting events, as it is considered as feasible and practical method of promoting a brand and enhancing the reputation of a sport. Emergence of digital signages across stadiums is likely to generate a greater revenue in the market for sports sponsorship in the forecast period.
Global Sports Sponsorship Market Share by Region
Based on region, Asia Pacific is likely be a fast-growing region in the market for sports sponsorship in the forecast period, driven by the growing expansion of the sporting sector across emerging economies such as India. For instance, the Indian Premier League in India is a popular sporting event among youngsters. In addition, the favourable policies of various governments encouraging sports among millennials are further expanding the opportunities for the market for sports sponsorship in this region.
Competitive Landscape
Nike Inc. is a multinational corporation which is engaged in designing, developing, and manufacturing footwear, sports apparel, accessories, and services, etc. This company was founded in 1964 and is headquartered in Oregon in the United States.
Adidas AG is one of the largest sporting goods manufacturing companies which produces athletic apparels, footwear, and accessories, among others. It was founded in 1924 and is based in Herzogenaurach, Germany.
The Coca-Cola Company is a multinational corporation that markets and sells several alcoholic and non-alcoholic beverages and is best known for producing the coca cola beverage. The company was established in 1892 and is headquartered in Georgia, United States.
Other market players include Socios.com, Puma SE, PepsiCo, Inc., Anheuser-Busch Inbev SA, Macron S.p.A, Electronic Arts Inc, and Betway, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sports Sponsorship Market Analysis
8.1 Key Industry Highlights
8.2 Global Sports Sponsorship Historical Market (2018-2022)
8.3 Global Sports Sponsorship Market Forecast (2023-2028)
8.4 Global Sports Sponsorship Market by Type
8.4.1 Signage
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Digital Activation
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Club and Venue Activation
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Sports Sponsorship Market by Application
8.5.1 Competition Sponsorship
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Training Sponsorship
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Other
8.6 Global Sports Sponsorship Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
9 North America Sports Sponsorship Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Sports Sponsorship Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Sports Sponsorship Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Sports Sponsorship Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Sports Sponsorship Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nike Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Adidas AG
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Coca-Cola Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Socios.com
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Puma SE
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 PepsiCo, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Anheuser-Busch Inbev SA
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Macron S.p.A
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Electronic Arts Inc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Betway
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Other
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports Sponsorship Market: Key Industry Highlights, 2018 and 2028
2. Global Sports Sponsorship Historical Market: Breakup by Type (USD Million), 2018-2022
3. Global Sports Sponsorship Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Global Sports Sponsorship Historical Market: Breakup by Application (USD Million), 2018-2022
5. Global Sports Sponsorship Market Forecast: Breakup by Application (USD Million), 2023-2028
6. Global Sports Sponsorship Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Sports Sponsorship Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Global Sports Sponsorship Market Structure
Key Questions Answered in the Report
The market reached a value of USD 70.22 billion in 2022.
The market is estimated to grow at a CAGR of 8.70% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach a value of USD 115.41 billion by 2028.
The increasing popularity of various sports across the globe, rising sponsorship expenditure of organisations in different fields, and growing demand for signages and digitalised sponsorship programmes are the major drivers of the market.
The key trends in the market include the rapid digitalisation across emerging economies giving rise to online fundraising for sports, penetration of advanced equipment and technologies in sponsorship modes, and improving standards of living.
Signage, digital activation, and club and venue activation, among others, are the different types of sports sponsorships in the market.
Competition sponsorship, and training sponsorship, among others, are the major applications of sports sponsorships in the market.
Nike Inc., Adidas AG, The Coca-Cola Company, Socios.com, Puma SE, PepsiCo, Inc., Anheuser-Busch Inbev SA, Macron S.p.A, Electronic Arts Inc, and Betway, among others, are the key market players, according to the report.
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