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Sports Sponsorship Market

Global Sports Sponsorship Market Share, Size, Trends, Report: By Type: Signage, Digital Activation, Club and Venue Activation, Others; By Application: Competition Sponsorship, Training Sponsorship, Other; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Sports Sponsorship Market Outlook

The global sports sponsorship market size attained a value of USD 76.33 billion in 2023. The market is further expected to grow at a CAGR of 8.70% between 2024 and 2032, reaching a value of USD 161.12 billion by 2032.

 

Key Trends in the Market

Sports sponsorship refers to a commercial activity in which an individual or organisation provides financial assistance to a sporting event. It is considered to be a positive public relations (PR) strategy which enables brand visibility and awareness, which in turn leads to a greater customer loyalty.

 

Global Sports Sponsorship Market

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  • Rapid digitalisation across the developing economies is giving rise to online fundraising programmes for multiple sports, leading to a heightened sports sponsorship market growth.
  • With a sports sponsorship, players and their mentors can focus more on training, which can enhance the sporting experience of both athletes and audience, thereby providing impetus to the market for sports sponsorship.
  • Global increase in popularity of various sporting events such as Olympics, FIFA, cricket world cup, and ultimate fighting championship (UFC), among others, is one of the key sports sponsorship market trends.
  • Exponential growth attained by various organisations belonging to different fields are resulting in them escalating their sports sponsorship expenditure, further bolstering the sports sponsorship market demand.

 

Global Sports Sponsorship Market Analysis

Based on type, the sports sponsorship market segmentation is signage, digital activation, and club and venue activation, among others. On the basis of application, the market is classified into competition sponsorship, and training sponsorship, among others. The regional markets for sports sponsorship are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Sports Sponsorship Market

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global sports sponsorship market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • Nike Inc.
  • Adidas AG
  • The Coca-Cola Company
  • Socios.com
  • Puma SE
  • PepsiCo, Inc.
  • Anheuser-Busch Inbev SA
  • Macron S.p.A
  • Electronic Arts Inc
  • Betway
  • Others

 

Global Sports Sponsorship Market Share by Type

The signage segment, based on type, accounts for a healthy share of the sports sponsorship global market. Display of sponsor signage is becoming a common occurrence across sporting events, as it is considered as feasible and practical method of promoting a brand and enhancing the reputation of a sport. Emergence of digital signages across stadiums is likely to generate a greater revenue in the market for sports sponsorship in the forecast period.

 

Global Sports Sponsorship Market

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Global Sports Sponsorship Market Share by Region

Based on region, Asia Pacific is likely be a fast-growing region in the market for sports sponsorship in the forecast period, driven by the growing expansion of the sporting sector across emerging economies such as India. For instance, the Indian Premier League in India is a popular sporting event among youngsters. In addition, the favourable policies of various governments encouraging sports among millennials are further expanding the opportunities for the market for sports sponsorship in this region.

 

Competitive Landscape

Nike Inc. is a multinational corporation which is engaged in designing, developing, and manufacturing footwear, sports apparel, accessories, and services, etc. This company was founded in 1964 and is headquartered in Oregon in the United States.

 

Adidas AG is one of the largest sporting goods manufacturing companies which produces athletic apparels, footwear, and accessories, among others. It was founded in 1924 and is based in Herzogenaurach, Germany.

 

The Coca-Cola Company is a multinational corporation that markets and sells several alcoholic and non-alcoholic beverages and is best known for producing the coca cola beverage. The company was established in 1892 and is headquartered in Georgia, United States.

 

Other market players include Socios.com, Puma SE, PepsiCo, Inc., Anheuser-Busch Inbev SA, Macron S.p.A, Electronic Arts Inc, and Betway, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
  • Region
Breakup by Type
  • Signage
  • Digital Activation
  • Club and Venue Activation
  • Others
Breakup by Application
  • Competition Sponsorship
  • Training Sponsorship
  • Other
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Nike Inc.
  • Adidas AG
  • The Coca-Cola Company
  • Socios.com
  • Puma SE
  • PepsiCo, Inc.
  • Anheuser-Busch Inbev SA
  • Macron S.p.A
  • Electronic Arts Inc
  • Betway
  • Other

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Sports Sponsorship Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Sports Sponsorship Historical Market (2018-2023)
    8.3    Global Sports Sponsorship Market Forecast (2024-2032)
    8.4    Global Sports Sponsorship Market by Type
        8.4.1    Signage
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Digital Activation
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Club and Venue Activation
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Others
    8.5    Global Sports Sponsorship Market by Application
        8.5.1    Competition Sponsorship
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Training Sponsorship
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Other
    8.6    Global Sports Sponsorship Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023)
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Sports Sponsorship Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Sports Sponsorship Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Sports Sponsorship Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Sports Sponsorship Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Sports Sponsorship Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Nike Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Adidas AG
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    The Coca-Cola Company
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Socios.com
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Puma SE
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    PepsiCo, Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Anheuser-Busch Inbev SA
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Macron S.p.A
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Electronic Arts Inc
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Betway
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Other
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Sports Sponsorship Market: Key Industry Highlights, 2018 and 2032
2.    Global Sports Sponsorship Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Global Sports Sponsorship Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Global Sports Sponsorship Historical Market: Breakup by Application (USD Million), 2018-2023
5.    Global Sports Sponsorship Market Forecast: Breakup by Application (USD Million), 2024-2032
6.    Global Sports Sponsorship Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Sports Sponsorship Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Sports Sponsorship Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Sports Sponsorship Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Global Sports Sponsorship Market Structure

Key Questions Answered in the Report

The market reached a value of USD 76.33 billion in 2023.

The market is estimated to grow at a CAGR of 8.70% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 161.12 billion by 2032.

The increasing popularity of various sports across the globe, rising sponsorship expenditure of organisations in different fields, and growing demand for signages and digitalised sponsorship programmes are the major drivers of the market.

The key trends in the market include the rapid digitalisation across emerging economies giving rise to online fundraising for sports, penetration of advanced equipment and technologies in sponsorship modes, and improving standards of living.

Signage, digital activation, and club and venue activation, among others, are the different types of sports sponsorships in the market.

Competition sponsorship, and training sponsorship, among others, are the major applications of sports sponsorships in the market.

Nike Inc., Adidas AG, The Coca-Cola Company, Socios.com, Puma SE, PepsiCo, Inc., Anheuser-Busch Inbev SA, Macron S.p.A, Electronic Arts Inc, and Betway, among others, are the key market players, according to the report.

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