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Report Overview
The United States home services market was valued at USD 97.16 Billion in 2025. The market is expected to grow at a CAGR of 7.20% during the forecast period of 2026-2035 to reach a value of USD 194.73 Billion by 2035. Expanding smart home adoption accelerates demand for integrated service solutions across plumbing, repair, and maintenance, as homeowners increasingly prioritize digital convenience alongside energy-efficient and automated living environments.
The market is also being led by the rapid rise of digital platforms that simplify access to household solutions. A significant driving factor is the growing adoption of on-demand apps for cleaning, repair, and maintenance. According to the United States home services market analysis, housing accounted for the largest share of total expenditures (32.9%) in 2023, underlining a strong and consistent demand base. This trend is reinforced by the considerable year-over-year increase in home cleaning and handyman bookings through platforms like Thumbtack and Angi in 2024.
In addition, government-backed incentives for energy-efficient housing have expanded the scope of services, especially in plumbing, HVAC, and insulation. The United States Department of Energy reports that federal rebates under the Inflation Reduction Act catalyzed USD 8.8 billion in home improvement projects in July 2024. Further, local municipalities are allocating grants to promote eco-friendly retrofitting and water-conservation systems, indirectly boosting demand in the United States home services market.
The market’s scale is also amplified by demographic and lifestyle shifts. Millennials and Gen Z prefer subscription-based models for routine tasks, from lawn mowing to pest control. This generational shift toward convenience, supported by technological innovation and regulatory support, is positioning the home services sector as a resilient and expanding vertical in the United States economy.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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The percentage of Americans who own a home increased to roughly 65.9% in 2022 from 63.7% in 2016. The demand for home services is directly correlated with this rise in homeownership.
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The U.S. also has a significant number of older homes, with nearly 40% of homes being over 50 years old, which increases the demand for home services related to plumbing, electrical work, roofing, and structural repairs.
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As per industry reports, online bookings for home services have seen a substantial increase, with approximately 70% of customers preferring to book services online and a 52% growth in online bookings from 2019 to 2022.
Competitive Landscape
The United States home services market players are centering their focus on platform integration, specialized service verticals, and scalable field operations. National aggregators and regional specialists are differentiating through end-to-end digital customer journeys, subscription maintenance packages, and IoT-enabled predictive maintenance offers. Unique opportunities exist in utility partnerships for electrification retrofits, wildfire mitigation contracts in high-risk states, and franchised micro-fulfillment hubs supporting same-day technician dispatch.
Talent development and apprenticeship pipelines are becoming competitive strategies as United States home service companies require certified technicians for electrified HVAC, battery systems, and advanced water-management installations. Private equity is selectively consolidating fragmented local players to build coast-to-coast service networks, while smaller firms are capturing niches via hyperlocal branding. Pricing transparency, platform trust signals and regulatory compliance capabilities are key focus areas for market leaders pursuing sustainable growth.
Key Players
Chemed Corporation
Chemed Corporation was founded in 1970 and is headquartered in Cincinnati, Ohio. It is operating through distinctive subsidiaries such as Roto-Rooter for plumbing and drainage and VITAS for home healthcare, giving the firm cross-sector scale in home services. Chemed is leveraging Roto-Rooter’s service network to offer emergency plumbing, sewer diagnostics and water remediation while integrating digital scheduling and subscription maintenance for recurring revenue.
Rentokil Initial plc
Rentokil Initial plc was founded in 1925 and is headquartered in United Kingdom. It is a global pest control and hygiene business expanding in the United States through acquisitions and technology-led services. Rentokil is emphasizing sensor-based pest monitoring, digital customer portals, and commercial contracts with property managers and foodservice providers.
Rollins, Inc.
Rollins, Inc. is headquartered in Atlanta, Georgia, United States and was established in the year 1948. Through its Orkin brand and others, Rollins is dominating United States residential and commercial pest control markets by combining field technician networks with training academies. The company is scaling franchise and company-owned routes, investing in eco-friendly treatments and digital inspection tools to reduce repeat visits.
Angie’s List, Inc.
Founded in 1995, Angie’s List, Inc. is headquartered in Denver, Colorado. Angi operates a large online marketplace connecting homeowners to vetted service professionals, combining crowdsourced reviews with lead generation and subscription offerings. The platform is tailoring enterprise tools for mid-market service providers, offering marketing, booking, and reputation management while pushing subscription-based homeowner plans.
Other key players in the market are The Maids International, Inc., Frontdoor Home Services, Inc., Neighborly Assetco LLC, Orkin LLC, Elite Cleaning Services Group LLC, TruGreen Limited, and One Hour Air Conditioning Franchising SPE LLC, among others.
United States Home Services Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the United States home services market reached an approximate value of USD 97.16 Billion.
The market is projected to grow at a CAGR of 7.20% between 2026 and 2035.
The home services market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 194.73 Billion by 2035.
Stakeholders are investing in technician training, are adopting subscription models, are partnering with utilities and insurers, are deploying IoT diagnostics, and are piloting franchise-light expansions into secondary metros, are scaling.
Key trends aiding the market expansion include rising homeownership rates, ageing housing stock, and technological advancements.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Based on offering, the market segmentations include home cleaning (garden and lawn mowing, pest control, among others) and repair and maintenance (electricity, plumbing and drainage, gas, among others).
Online and offline modes are considered in the report.
The key players in the market include Chemed Corporation, Rentokil Initial plc, Rollins, Inc., Angie’s List, Inc., The Maids International, Inc., Frontdoor Home Services, Inc., Neighborly Assetco LLC, Orkin LLC, Elite Cleaning Services Group LLC, TruGreen Limited, and One Hour Air Conditioning Franchising SPE LLC, among others.
Supply-side skilled labor shortages, fragmented local competition, regulatory compliance complexity, customer trust deficits, and seasonal demand pressures are constraining rapid, scalable expansion across regions.
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