Press Release
Press Release
The market for cranberry extract is being driven by the increasing application of the product, along with the rising consumer preference for the strong red pigment of cranberry extract. This is expected to garner large demand in the global market for cranberry extract. The powder segment within the product form holds the largest market share of cranberry extract. The market is further expanding due to extensive use of cranberry powder as a dietary supplement in the treatment of bladder infection. Some study claims that drinking cranberry juice can reduce the risk of recurrent UTIs in elderly people.
The cranberry extract industry is driven by the market expansion by the major key players. Artemis International, a major key player, is a supplier of berryceutical ingredients. In March 2020, the company signed a distribution agreement with Fruit d’Or to be the United States distributor of organic and conventional cranberry as well as blueberry ingredients. The primary product line will consist of cranberry seed powders, standardised proanthocyanidin whole cranberry powders, along with conventional and organic whole blueberry powders. This will help further the market growth of cranberry extract.
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NOW foods Inc., Ethical Naturals Inc., Artemis International, Nature's Way Products LLC., Swisse Wellness Pty Ltd, and Langyuan Bio-Tech Co., Ltd, among others, are the key players in the global cranberry extract market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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