The global mobile virtual network operator industry is primarily being driven by the rising penetration of smartphones and internet in the market. The consumer segment led the subscriber segment for mobile virtual network operators in the historical period and is expected to remain dominant over the forecast period as well. Increased network speed and the use of advanced devices allow the expansion of data applications including internet browsing and video streaming. Increased investments are being made to boost network coverage and development in mobile broadband (MBB) connections.
The Asia Pacific is among the leading regions for the industry. Within the Asia Pacific region, China has a significant market share in the market, as the nation has always been at the forefront of technological developments such as 5G technology and connected mobile devices. The Chinese government has also pushed the growth of its 5G market, favouring its own firms, including Huawei and ZTE, which both produce the equipment required for the technology to operate. This is further expected to boost the market in the coming years as well.
Rising competition among the key players and the strategies adopted by various companies by giving different offers further boost their market growth. In September 2020, Altice USA Inc (NYSE: ATUS), one of the leading key players in the industry, unveiled ‘Flexible Data’ with 1 GB, 3 GB, and unlimited GB options at a budget-friendly price of USD 12 per month. This strategy helped them attract more consumers to their services and thus boosted their sales in the market in the historical period.
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Market Analysis by Operational Model, Type, Organization Size, Subscriber, And Regions:
- Operational type can be divided into reseller MVNO, full MVNO, and service operator MVNO.
- Based on type, the industry can be divided into discount, specialist data, ethnic, business, international/roaming, media, and bundled, among others.
- Based on organisation size, the industry can be divided into small and medium size enterprise and large enterprises.
- Subscriber can be divided into consumer and enterprise.
- The regional markets for mobile virtual network operator include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The rising number of smartphone users and the increased penetration of internet in the market is propelling the growth.
- The rising use of data and value-added services is expected to drive the demand for mobile virtual network operators over the forecast period.
- Rapid development in the technologies is further providing impetus to the industry growth.
- Mobile virtual network operators are frequently partnering with smartphone manufacturers to sell their services at low rates to attract consumer base.
- Other factors boosting the market growth are rising population and rapid urbanisation.
Key Offerings of the Report:
- The EMR report gives an overview of the global market for mobile virtual network operator for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecasted (2024-2032) markets for the operational model, type, organization size, subscriber, and major regions of mobile virtual network operator.
- It assesses the regional price trends for the (2018-2023) and (2024-2032) periods.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.
The major players in the global mobile virtual network operator market are Truphone Limited, Airvoice Wireless, KDDI Corporation, Virgin Mobile USA, TracFone Wireless, Inc., and Altice USA Inc., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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