Global Oat Fibre Market Expected to Grow at a Healthy Pace During 2021-2026, Driven by the Rising Health Consciousness

The market for oat fibre is being driven by the rising health consciousness across the globe. People are now insisting on eating healthier options available in the market, oat fibre being one of them. It regulates optimal pH levels in the intestine, thus, reducing the risk of colorectal cancer. It also works as prebiotics and controls the bodyweight due to the fibre content present in it. Oat fibre is replete with functional benefits and high in demand from the food and beverages industry owing to its extensive applications in various food products. It is even used in the production of fruit syrup as it is fibrous in nature.

As fibre is essentially required in the diet of humans and animals, the pet food manufacturers are including oat fibre in the pet food products to enrich the fibrous content. The rising demand for dietary supplements, especially by the youngsters who go to the gym and are health conscious, is aiding the market for oat fibre. This can be attributed to the inclusion of oat fibre as the main component, along with the other components for heightened nutritional value. All these factors are contributing to the healthy growth of the oat fibre industry.

Swedish Oat Fiber AB is a key player in the oat fibre industry. In 2017, Bayn Europe, in alliance with Swedish Oat Fiber, announced the unveiling of chocolate and pralin, sans sugar, and has substituted the emulsifier with natural oat oil. This is done to enrich the taste, viscosity, and texture of the product. The product is available on Amzon.com, Inc. (NASDAQ: AMZN), an e-commerce site, thus, expanding its reach and sales. New developments in the oat fibre industry are expected to boost the market growth over the forecast period.

Market Analysis by Nature, Packaging, Distribution Channel, End Use, and Region:

• The oat fibre industry, on the basis of nature, is divided into natural and organic.
• Based on packaging, the industry is segmented into pouches, jar, and paper bags, among others.
• By distribution channel, the industry is divided into direct and indirect.
• On the basis of end use, the industry is categorised into food and beverages and pet food, among others.
• Regionally, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

• The global oat fibre industry is being driven by the growing demand for the product from the bakery industry.
• The rising awareness regarding the healthy alternatives available in the market is aiding the market growth for oat fibre.
• The oat fibre is used extensively in various bakery products like pastries, bread, and cookies, among others. The rising demand for healthy alternatives in bakery products is enhancing the market growth.
• The product has gained momentum in the market due to its popularity, along with its ability to firmly hold the food product together, such as nutritional bars, cereals, confectioneries, and superfoods. Thus, the market is expected to expand over the forecast period.

Key Offerings of the Report:

• The EMR report gives an overview of the global market for oat fibre for the periods (2016-2020) and (2021-2026).
• The report also offers the historical (2016-2020) and forecast (2021-2026) markets for the nature, packaging, distribution channels, end uses, and major regions of oat fibre.
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

Grain Millers, Inc., CFF GmbH & Co. KG, Dalby Mølle A/S, Swedish Oat Fiber AB, J. Rettenmaier & Söhne GmbH & Co. KG, and Urban Platter, among others, are the key players in the global oat fibre market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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