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The market for oat fibre is being driven by the rising health consciousness across the globe. People are now insisting on eating healthier options available in the market, oat fibre being one of them. It regulates optimal pH levels in the intestine, thus, reducing the risk of colorectal cancer. It also works as prebiotics and controls the bodyweight due to the fibre content present in it. Oat fibre is replete with functional benefits and high in demand from the food and beverages industry owing to its extensive applications in various food products. It is even used in the production of fruit syrup as it is fibrous in nature.
As fibre is essentially required in the diet of humans and animals, the pet food manufacturers are including oat fibre in the pet food products to enrich the fibrous content. The rising demand for dietary supplements, especially by the youngsters who go to the gym and are health conscious, is aiding the market for oat fibre. This can be attributed to the inclusion of oat fibre as the main component, along with the other components for heightened nutritional value. All these factors are contributing to the healthy growth of the oat fibre industry.
Swedish Oat Fiber AB is a key player in the oat fibre industry. In 2017, Bayn Europe, in alliance with Swedish Oat Fiber, announced the unveiling of chocolate and pralin, sans sugar, and has substituted the emulsifier with natural oat oil. This is done to enrich the taste, viscosity, and texture of the product. The product is available on Amzon.com, Inc. (NASDAQ: AMZN), an e-commerce site, thus, expanding its reach and sales. New developments in the oat fibre industry are expected to boost the market growth over the forecast period.
Market Analysis by Nature, Packaging, Distribution Channel, End Use, and Region:
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Grain Millers, Inc., CFF GmbH & Co. KG, Dalby Mølle A/S, Swedish Oat Fiber AB, J. Rettenmaier & Söhne GmbH & Co. KG, and Urban Platter, among others, are the key players in the global oat fibre market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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